Teemo is a media, marketing, and advertising technology consultancy. We help media owners, agencies, advertisers, and vendors accelerate their growth and meet new markets.
Recent clients include The Media Trust, DigitasLBi, The Guardian, Adform, Adbrain, Unanimis / Orange FranceTelecom, and others.
Matt O’Neill, founder and principal of Teemo, regularly speaks at industry conferences and events in the UK and Europe. His areas of specialty are advertising & marketing technology, programmatic &native advertising, and media monetisation.
Today ExchangeWire released the first global study of the perceptions of malware and malvertising in the digital advertising ecosystem. The research and accompanying report were created in partnership with The Media Trust, the world’s leading media verification, malware protection, and advertising quality assurance platform.
The results will be revealed and discussed later today at an event in London later today.
From the Forward:
The digital advertising ecosystem is in a state of crisis, with many questioning its security. Each week bears witness to another media story regarding malware-laden ads infecting devices to cause harm to consumers. The presence of malware in the digital environment is no longer a topic relegated to advertising professionals – it’s become a mainstream and global issue.
Each year the number of ad-delivered malware infections increases, with The Media Trust detecting a year-over-year doubling in growth for the past several years. Clearly, malware is not new, which presents an interesting question: What do digital advertising professionals think about malware?
This study provides insight into the opinions of agencies, ad tech providers and publishers across several of the world’s largest publishing markets. In general, most are aware of the malvertising risks in their environments and almost everyone agrees it’s on the rise. However, there are some surprising results, and several opinions do not correlate with industry data:
• 50%+ believe malware is less of a problem on mobile
• US and UK publishers feel malware is a bigger issue for ecommerce than publisher/media websites
• Industry professionals believe 72% of malware exists on non-premium sites
• 20% of publishers believe their websites’ are safe from the constant threat of malware
You can download the full report here: Malware Report.
Recent Stories & Posts
From the feed
- William Shatner robs a bank when he should be trading cryptocurrency with Blockchain.comWilliam Shatner is a pretty recognizable guy, both in face and voice, so the thought of him robbing a bank is fairly absurd. Which is one reason why Blockchain.com chose the Star Trek and TJ Hooker star to humorously promote its new cryptocurrency exchange, called The Pit. Blockchain.com, a provider of cryptocurrency products, including a crypto wallet, has launched a global campaign to promote the Pit, which it claims is the fastest exchange of its kind the world. A video starring Shatner is the centerpiece of the campaign, which takes aim at the poor user experiences some may have using ... read more17 hours ago
- Real Talk With Nada Stirratt, The Face Of Facebook Advertising In North AmericaAs Facebook’s VP of global marketing solutions in North America, Nada Stirratt is responsible for overseeing all of Facebook’s managed service business with small businesses to the largest global brands in the region. These days, that job requires a healthy dose of explanation and apology. Facebook has been raked over the coals throughout 2018 and... Continue reading » The post Real Talk With Nada Stirratt, The Face Of Facebook Advertising In North America appeared first on AdExchanger. ... read more22 hours ago
- #MarTechFest 2019 – Supported by official media partner The DrumWhen is a conference not a conference? When it’s #MarTechFest, the marketing technology community’s anti-conference. Why is it an anti-conference? Because we’re not going to bore you senseless with the same old, same old - reheated and regurgitated for the umpteenth time. Instead you can expect a unique tech start up feel, street food, bars open from lunch, pool tables, an all-day DJ and much more. This year joining the party as our official media partner, The Drum, will be onsite lubricating mind and body – the first by moderating our panel on agility and the second by throwing open ... read more22 hours ago
- Chip Shop Awards US #SaveCreativeSoul Cup finds the biggest threats to creativityIn a continuing effort to save the creative soul of the advertising and marketing industry, The Drum’s Chip Shop Awards US, with partner Stein IAS, is putting the most pressing creative stumbling blocks to a vote with the #SaveCreativeSoul Cup. In this poll-style voting cup held on our Twitter account (@TheDrum), readers and fans will have a chance to determine the biggest threat to creative integrity in a head-to-head showdown. The format starts with two groups, then winnows down to the semi-finals, and then crowns the biggest drain on the creative soul. The Cup will show why creativity is so important to the industry and what ... read more23 hours ago
- Tony Romo returns to man the Corona Hotline in time for NFL seasonTony Romo may not be on the field any longer as a quarterback, but his influence on the NFL continues as an analyst and now again in his second year as the face and voice of the Corona Hotline. Throughout the season, fans can again call the Corona Hotline at 1-844-9-Corona to catch Romo’s gameday pep talks and fantasy football fire-ups and enter for a chance to win prizes like a Corona Gameday Beer Fridge, or a trip to Clearwater Beach to watch the Super Bowl beachside. In a series of spots to promote the hotline, Romo, at a desk ... read more23 hours ago