Teemo is a media, marketing, and advertising technology consultancy. We help media owners, agencies, advertisers, and vendors accelerate their growth and meet new markets.
Recent clients include The Media Trust, DigitasLBi, The Guardian, Adform, Adbrain, Unanimis / Orange FranceTelecom, and others.
Matt O’Neill, founder and principal of Teemo, regularly speaks at industry conferences and events in the UK and Europe. His areas of specialty are advertising & marketing technology, programmatic &native advertising, and media monetisation.
Today ExchangeWire released the first global study of the perceptions of malware and malvertising in the digital advertising ecosystem. The research and accompanying report were created in partnership with The Media Trust, the world’s leading media verification, malware protection, and advertising quality assurance platform.
The results will be revealed and discussed later today at an event in London later today.
From the Forward:
The digital advertising ecosystem is in a state of crisis, with many questioning its security. Each week bears witness to another media story regarding malware-laden ads infecting devices to cause harm to consumers. The presence of malware in the digital environment is no longer a topic relegated to advertising professionals – it’s become a mainstream and global issue.
Each year the number of ad-delivered malware infections increases, with The Media Trust detecting a year-over-year doubling in growth for the past several years. Clearly, malware is not new, which presents an interesting question: What do digital advertising professionals think about malware?
This study provides insight into the opinions of agencies, ad tech providers and publishers across several of the world’s largest publishing markets. In general, most are aware of the malvertising risks in their environments and almost everyone agrees it’s on the rise. However, there are some surprising results, and several opinions do not correlate with industry data:
• 50%+ believe malware is less of a problem on mobile
• US and UK publishers feel malware is a bigger issue for ecommerce than publisher/media websites
• Industry professionals believe 72% of malware exists on non-premium sites
• 20% of publishers believe their websites’ are safe from the constant threat of malware
You can download the full report here: Malware Report.
Recent Stories & Posts
From the feed
- Is The Writing On The Wall For Email-Based IDs? (Yes, No And Maybe)Google isn’t a fan of using email-based identifiers as a replacement for third-party cookies. “We don’t believe these solutions will meet rising consumer expectations for privacy, nor will they stand up to rapidly evolving regulatory restrictions, and therefore aren’t a sustainable long-term investment,” Google’s director of product management for ads privacy and trust, David Temkin,... Continue reading » The post Is The Writing On The Wall For Email-Based IDs? (Yes, No And Maybe) appeared first on AdExchanger. ... read more18 hours ago
- 3 Considerations For Advertisers As They Travel The Path To Premium Video And CTV Supply"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Alex Chatfield, VP of marketplace development at Xandr. A major challenge for buyers in the new and quickly growing video/CTV landscape is reaching consumers at scale. Unlike the programmatic display ecosystem, the premium video... Continue reading » The post 3 Considerations For Advertisers As They Travel The Path To Premium Video And CTV Supply appeared first on AdExchanger. ... read more22 hours ago
- ‘There’s always money for avocados, but none for Black History Month:’ Confessions of a Black ad tech senior marketerThere’s an ad tech company out there where the avocado budget is sacred. There’s always money for avocados at this company — even when there’s none to celebrate Black History Month. As odd as it seems, the company’s senior marketer had to try and make sense of the stance. She did. Then she resigned. In the latest edition of our Confessions series, in which we trade anonymity for candor, the marketer explained why she had reached a breaking point. This interview has been edited and condensed for clarity. What does being a Black woman in advertising now mean in ... read more22 hours ago
- Programmatic ConvergenceSubscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. There's a growing need for marketers to unify their ad buying across social, mobile app, CTV and other digital channels. Luckily that dream is moving closer to reality, as these channels are increasingly addressable. Less luckily, measurement is... Continue reading » The post Programmatic Convergence appeared first on AdExchanger. ... read more22 hours ago
- Activism on social media: bringing down the curtain on performative allyshipLast year life as we knew it was suddenly paused due to the Covid-19 pandemic, yet as a result, we were all catapulted into this new, hyper-digital world. The pandemic has caused a huge shift in how we interact with one another online, and with global movements calling for societal change all the more heightened by these changes, we are seeing the dawning of a new age of online activism. International Women’s Day is fast approaching, and with its ‘Choose to Challenge’ theme, now feels like as good a time as any to reflect on how brands can participate in issue-led ... read more24 hours ago