Teemo is a media, marketing, and advertising technology consultancy. We help media owners, agencies, advertisers, and vendors accelerate their growth and meet new markets.
Recent clients include The Media Trust, DigitasLBi, The Guardian, Adform, Adbrain, Unanimis / Orange FranceTelecom, and others.
Matt O’Neill, founder and principal of Teemo, regularly speaks at industry conferences and events in the UK and Europe. His areas of specialty are advertising & marketing technology, programmatic &native advertising, and media monetisation.
Latest Post
Today ExchangeWire released the first global study of the perceptions of malware and malvertising in the digital advertising ecosystem. The research and accompanying report were created in partnership with The Media Trust, the world’s leading media verification, malware protection, and advertising quality assurance platform.
The results will be revealed and discussed later today at an event in London later today.
From the Forward:
The digital advertising ecosystem is in a state of crisis, with many questioning its security. Each week bears witness to another media story regarding malware-laden ads infecting devices to cause harm to consumers. The presence of malware in the digital environment is no longer a topic relegated to advertising professionals – it’s become a mainstream and global issue.
Each year the number of ad-delivered malware infections increases, with The Media Trust detecting a year-over-year doubling in growth for the past several years. Clearly, malware is not new, which presents an interesting question: What do digital advertising professionals think about malware?
This study provides insight into the opinions of agencies, ad tech providers and publishers across several of the world’s largest publishing markets. In general, most are aware of the malvertising risks in their environments and almost everyone agrees it’s on the rise. However, there are some surprising results, and several opinions do not correlate with industry data:
• 50%+ believe malware is less of a problem on mobile
• US and UK publishers feel malware is a bigger issue for ecommerce than publisher/media websites
• Industry professionals believe 72% of malware exists on non-premium sites
• 20% of publishers believe their websites’ are safe from the constant threat of malware
You can download the full report here: Malware Report.
Recent Stories & Posts
The Media Trust & ExchangeWire Release Global Malware Study (7/6/2016) - Today ExchangeWire released the first global study of the perceptions of malware and malvertising in the digital advertising ecosystem. The research and accompanying report were created in partnership with The Media Trust, the world’s leading media verification, malware protection, and advertising quality assurance platform. The results will be revealed and discussed later today at an … Continue reading The Media Trust & ExchangeWire Release Global Malware Study From the feed
- How to break a Guinness World Record for your brand
Few things attract attention for a brand like a stunt or a ‘world’s first’. As part of the Agencies4Growth festival, Neil Foster, vice-president of Guinness World Records (GWR) consultancy and Hayley Woodward, head of global marketing for Rubik’s shared how agencies can break world records (as well as KPI results) with bold campaigns. Neil Foster, vice-president of the Guinness World Records (GWR) consultancy helps brands, charities and groups set up and execute record-breaking attempts – more often than not as part of marketing or comms campaigns. His team of researchers and marketers research (to the nth degree) to design and deliver bold and ... read more1 hour ago - WPP credits new business ‘momentum’ as revenue slump eases in Q3In the three months to October WPP managed to almost halve its revenue slump, following the financial shockwaves of early 2020. The Group M and VMLY&R owner said revenues less pass-through costs, its preferred measure, fell 7.6% on a like-for-like basis in the third quarter, versus a 15.1% dip in Q2. WPP chief executive Mark Read has credited “new business” momentum for boosting the advertising giant’s Q3 financial performance but says he remains “cautious” about the pace of recovery from the shock of Covid 19. The results dovetail with WPP retaining Walgreens Boots Alliance’s $600m global integrated account, which it ... read more1 hour ago
- Covid-19 slashes company valuations but brands can aid recoveryCompany valuations worldwide collectively took a £16.7tn ($22tn) hit in the first quarter of 2020, as Covid-19 wrought havoc on businesses. Brand Finance surveyed 55,000 publicly listed branded companies, in partnership with the International Advertising Association (IAA), concluding that brand value as a whole slumped $116.6 to $94.8tn between January and April. The fall contrasts with a 69% surge of intangible assets of publicly listed companies worldwide since April, which stood at $65.7tn in September. Companies are losing value Why Brands Matter 2020 argues that household names in the corporate world are the key to sparking an economic recovery, arguing ... read more1 hour ago
- What is the future of programmatic media buying?Programmatic media buying is on the verge of a new era built on collaboration. This was the key thread in the panel session on the future of programmatic run in association with digital advertising technology provider PubMatic at The Drum’s Agencies 4 Growth Festival. Watch the fascinating panel here. Although advertising as a whole has been battered by the pandemic, the use of programmatic media buying continues to increase. At the beginning of October, IAB Europe published its 2020 Attitudes to Programmatic survey, which showed that the number of advertisers spending more than 41% of their display budget through programmatic ... read more2 hours ago
- Magnite’s Demand Manager Mobile Brings Unified Auction Efficiency to Mobile App PublishersMagnite (NASDAQ: MGNI), the largest independent omnichannel sell-side advertising platform, officially introduces Demand Manager Mobile. Mediahuis Nederland, Impala Studios and Slickdeals are among the first clients to integrate Demand Manager Mobile. Built on the fully open source Prebid SDK, Demand Manager Mobile allows mobile app publishers to integrate the efficiency of a unified auction into their monetisation setup. By simplifying everything from testing and verifying new bidders to changing auction meta settings, Demand Manager Mobile is a lightweight solution that makes [...] The post Magnite’s Demand Manager Mobile Brings Unified Auction Efficiency to Mobile App Publishers appeared first on ExchangeWire.com. ... read more3 hours ago