Teemo is a media, marketing, and advertising technology consultancy. We help media owners, agencies, advertisers, and vendors accelerate their growth and meet new markets.
Recent clients include The Media Trust, DigitasLBi, The Guardian, Adform, Adbrain, Unanimis / Orange FranceTelecom, and others.
Matt O’Neill, founder and principal of Teemo, regularly speaks at industry conferences and events in the UK and Europe. His areas of specialty are advertising & marketing technology, programmatic &native advertising, and media monetisation.
Latest Post
Today ExchangeWire released the first global study of the perceptions of malware and malvertising in the digital advertising ecosystem. The research and accompanying report were created in partnership with The Media Trust, the world’s leading media verification, malware protection, and advertising quality assurance platform.
The results will be revealed and discussed later today at an event in London later today.
From the Forward:
The digital advertising ecosystem is in a state of crisis, with many questioning its security. Each week bears witness to another media story regarding malware-laden ads infecting devices to cause harm to consumers. The presence of malware in the digital environment is no longer a topic relegated to advertising professionals – it’s become a mainstream and global issue.
Each year the number of ad-delivered malware infections increases, with The Media Trust detecting a year-over-year doubling in growth for the past several years. Clearly, malware is not new, which presents an interesting question: What do digital advertising professionals think about malware?
This study provides insight into the opinions of agencies, ad tech providers and publishers across several of the world’s largest publishing markets. In general, most are aware of the malvertising risks in their environments and almost everyone agrees it’s on the rise. However, there are some surprising results, and several opinions do not correlate with industry data:
• 50%+ believe malware is less of a problem on mobile
• US and UK publishers feel malware is a bigger issue for ecommerce than publisher/media websites
• Industry professionals believe 72% of malware exists on non-premium sites
• 20% of publishers believe their websites’ are safe from the constant threat of malware
You can download the full report here: Malware Report.
Recent Stories & Posts
The Media Trust & ExchangeWire Release Global Malware Study (7/6/2016) - Today ExchangeWire released the first global study of the perceptions of malware and malvertising in the digital advertising ecosystem. The research and accompanying report were created in partnership with The Media Trust, the world’s leading media verification, malware protection, and advertising quality assurance platform. The results will be revealed and discussed later today at an … Continue reading The Media Trust & ExchangeWire Release Global Malware Study From the feed
- Contracts Are Under The Microscope Thanks To COVID-19 – But Force Majeure Isn’t A Cure-All
Over the last two weeks, there probably wasn’t a lawyer in America who didn’t field at least one phone call from a stressed-out client asking about activating force majeure to get out of a contract. With events on ice for the foreseeable – media buys either canceled or postponed and commercial productions ground to a... Continue reading » The post Contracts Are Under The Microscope Thanks To COVID-19 – But Force Majeure Isn’t A Cure-All appeared first on AdExchanger. ... read more2 hours ago - Social Distancing With Friends: Bayer North America Head of Media Josh PalauReally though, does a pharma company like Bayer even need to advertise during a global pandemic? Actually, yes, says Bayer’s head of media in North America Josh Palau. “Right now, consumers are so in need of the products we make that anything we can do to make sure we’re front and center to get what... Continue reading » The post Social Distancing With Friends: Bayer North America Head of Media Josh Palau appeared first on AdExchanger. ... read more3 hours ago
- JD.com, Budweiser & Remy Cointreau on taking clubbing to living rooms during coronavirus
Chinese e-commerce giant JD.com has reinvented clubbing for the coronavirus lockdown, live streaming it to people’s living rooms and delivering them alcohol from their favourite brands. China has recently lifted its lockdown but the success of the project is leading JD.com to continue the streams until at least May. The Drum spoke to JD.com, who also shared some thoughts from two fo the brands involved in the project - Budweiser and Remy Cointreau, to find out about how it worked and whether live-streamed clubbing will become a new opportunity for brands. According to JD.com, it realised very quickly how impacted ... read more3 hours ago - Hypercasual Gaming Will Inherit The EarthGamers don’t just wear hoodies. “Hypercasual gaming breaks down every barrier,” said Jon Hook, VP of publishing at Polish game developer BoomBit. “It’s teens, parents – your nan could be playing these games.” Considering the audience is anything but hardcore, the key to success in hypercasual is creating a game that’s snackable and simple to understand.... Continue reading » The post Hypercasual Gaming Will Inherit The Earth appeared first on AdExchanger. ... read more3 hours ago
- Ad Supply And Demand All Out Of Whack; Big Agencies May Skip Rescheduled CannesHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. How To Finnish The Job In Finland, social media influencers join jobs like doctors, bus drivers and grocery store workers as “critical operators” who continue working during a crisis. It seems like a strange designation (especially in the United States, where some influencers have... Continue reading » The post Ad Supply And Demand All Out Of Whack; Big Agencies May Skip Rescheduled Cannes appeared first on AdExchanger. ... read more3 hours ago