Welcome

Teemo is a media, marketing, and advertising technology consultancy. We help media owners, agencies, advertisers, and vendors accelerate their growth and meet new markets.

Recent clients include The Media Trust, DigitasLBi, The Guardian, Adform, Adbrain, Unanimis / Orange FranceTelecom, and others.

Matt O’Neill, founder and principal of Teemo, regularly speaks at industry conferences and events in the UK and Europe. His areas of specialty are advertising & marketing technology, programmatic &native advertising, and media monetisation.

Latest Post

The Media Trust & ExchangeWire Release Global Malware Study

Today ExchangeWire released the first global study of the perceptions of malware and malvertising in the digital advertising ecosystem. The research and accompanying report were created in partnership with The Media Trust, the world’s leading media verification, malware protection, and advertising quality assurance platform.

The results will be revealed and discussed later today at an event in London later today.

From the Forward:

The digital advertising ecosystem is in a state of crisis, with many questioning its security. Each week bears witness to another media story regarding malware-laden ads infecting devices to cause harm to consumers. The presence of malware in the digital environment is no longer a topic relegated to advertising professionals – it’s become a mainstream and global issue.

Each year the number of ad-delivered malware infections increases, with The Media Trust detecting a year-over-year doubling in growth for the past several years. Clearly, malware is not new, which presents an interesting question: What do digital advertising professionals think about malware?

This study provides insight into the opinions of agencies, ad tech providers and publishers across several of the world’s largest publishing markets. In general, most are aware of the malvertising risks in their environments and almost everyone agrees it’s on the rise. However, there are some surprising results, and several opinions do not correlate with industry data:

• 50%+ believe malware is less of a problem on mobile

• US and UK publishers feel malware is a bigger issue for ecommerce than publisher/media websites

• Industry professionals believe 72% of malware exists on non-premium sites

• 20% of publishers believe their websites’ are safe from the constant threat of malware

You can download the full report here: Malware Report.

Recent Stories & Posts

The Media Trust & ExchangeWire Release Global Malware Study (7/6/2016) - Today ExchangeWire released the first global study of the perceptions of malware and malvertising in the digital advertising ecosystem. The research and accompanying report were created in partnership with The Media Trust, the world’s leading media verification, malware protection, and advertising quality assurance platform. The results will be revealed and discussed later today at an … Continue reading The Media Trust & ExchangeWire Release Global Malware Study
The coming controlled burn in online media (11/25/2015) -     For a while it’s been clear than something has needed to change. The sheer amount of garbage inventory in online media has been both increasing and having an increasing amount of light shone upon it. It comes in many forms: outright fraudulent ads, poor creative ads selling for pennies, too many ads on a … Continue reading The coming controlled burn in online media
Online Advertising Fraudsters Turn to ‘Ad-Injection’ Scams (11/4/2015) - I’m not sure if it’s the Baader-Meinhof Syndrome taking effect now that I’m working with The Media Trust but it sure seems like we’re seeing an increasing number of general media stories about malware and other attacks spread through ad-based vectors. This weekend we had Pagefair, an ad-blocker remover, unwittingly serve as a distributor of … Continue reading Online Advertising Fraudsters Turn to ‘Ad-Injection’ Scams
iOS Ad Blockers Begin Dropping In Popularity (10/15/2015) - Is the blocker bubble bursting? An article in MarketingLand from Sep. 29, a site you’d think would err in the opposite direction in any analysis, today reported that, “for the first time since iOS 9 launched, no ad blocker is number one on the paid apps chart for iPhone.” and that, “two weeks since ad … Continue reading iOS Ad Blockers Begin Dropping In Popularity
The Scrap Value of a Hacked PC, Revisited — Krebs on Security (10/14/2015) - As I continue to dig into the dark and murky world of malware and madvertising I am discovering some pretty cool stuff. Here’s a great diagram of all the things that nefarious individuals can do once they gain access to your computer — even a basic web-browsing and email-checking one. Source: The Scrap Value of a … Continue reading The Scrap Value of a Hacked PC, Revisited — Krebs on Security

From the feed

    • William Shatner robs a bank when he should be trading cryptocurrency with Blockchain.com
      William Shatner is a pretty recognizable guy, both in face and voice, so the thought of him robbing a bank is fairly absurd. Which is one reason why Blockchain.com chose the Star Trek and TJ Hooker star to humorously promote its new cryptocurrency exchange, called The Pit. Blockchain.com, a provider of cryptocurrency products, including a crypto wallet, has launched a global campaign to promote the Pit, which it claims is the fastest exchange of its kind the world. A video starring Shatner is the centerpiece of the campaign, which takes aim at the poor user experiences some may have using ... read more
      Source: The Drum – Digital & ProgrammaticPublished August 16, 2019 8:42 pm
      17 hours ago

     

     

    • #MarTechFest 2019 – Supported by official media partner The Drum
      When is a conference not a conference? When it’s #MarTechFest, the marketing technology community’s anti-conference. Why is it an anti-conference? Because we’re not going to bore you senseless with the same old, same old - reheated and regurgitated for the umpteenth time. Instead you can expect a unique tech start up feel, street food, bars open from lunch, pool tables, an all-day DJ and much more. This year joining the party as our official media partner, The Drum, will be onsite lubricating mind and body – the first by moderating our panel on agility and the second by throwing open ... read more
      Source: The Drum – Digital & ProgrammaticPublished August 16, 2019 3:18 pm
      22 hours ago

     

    • Chip Shop Awards US #SaveCreativeSoul Cup finds the biggest threats to creativity
      In a continuing effort to save the creative soul of the advertising and marketing industry, The Drum’s Chip Shop Awards US, with partner Stein IAS, is putting the most pressing creative stumbling blocks to a vote with the #SaveCreativeSoul Cup. In this poll-style voting cup held on our Twitter account (@TheDrum), readers and fans will have a chance to determine the biggest threat to creative integrity in a head-to-head showdown. The format starts with two groups, then winnows down to the semi-finals, and then crowns the biggest drain on the creative soul. The Cup will show why creativity is so important to the industry and what ... read more
      Source: The Drum – Digital & ProgrammaticPublished August 16, 2019 2:31 pm
      23 hours ago

     

    • Tony Romo returns to man the Corona Hotline in time for NFL season
      Tony Romo may not be on the field any longer as a quarterback, but his influence on the NFL continues as an analyst and now again in his second year as the face and voice of the Corona Hotline. Throughout the season, fans can again call the Corona Hotline at 1-844-9-Corona to catch Romo’s gameday pep talks and fantasy football fire-ups and enter for a chance to win prizes like a Corona Gameday Beer Fridge, or a trip to Clearwater Beach to watch the Super Bowl beachside. In a series of spots to promote the hotline, Romo, at a desk ... read more
      Source: The Drum – Digital & ProgrammaticPublished August 16, 2019 2:27 pm
      23 hours ago

     

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

The professional site of Matt O'Neill

WP to LinkedIn Auto Publish Powered By : XYZScripts.com