Welcome

Teemo is a media, marketing, and advertising technology consultancy. We help media owners, agencies, advertisers, and vendors accelerate their growth and meet new markets.

Recent clients include The Media Trust, DigitasLBi, The Guardian, Adform, Adbrain, Unanimis / Orange FranceTelecom, and others.

Matt O’Neill, founder and principal of Teemo, regularly speaks at industry conferences and events in the UK and Europe. His areas of specialty are advertising & marketing technology, programmatic &native advertising, and media monetisation.

Latest Post

The Media Trust & ExchangeWire Release Global Malware Study

Today ExchangeWire released the first global study of the perceptions of malware and malvertising in the digital advertising ecosystem. The research and accompanying report were created in partnership with The Media Trust, the world’s leading media verification, malware protection, and advertising quality assurance platform.

The results will be revealed and discussed later today at an event in London later today.

From the Forward:

The digital advertising ecosystem is in a state of crisis, with many questioning its security. Each week bears witness to another media story regarding malware-laden ads infecting devices to cause harm to consumers. The presence of malware in the digital environment is no longer a topic relegated to advertising professionals – it’s become a mainstream and global issue.

Each year the number of ad-delivered malware infections increases, with The Media Trust detecting a year-over-year doubling in growth for the past several years. Clearly, malware is not new, which presents an interesting question: What do digital advertising professionals think about malware?

This study provides insight into the opinions of agencies, ad tech providers and publishers across several of the world’s largest publishing markets. In general, most are aware of the malvertising risks in their environments and almost everyone agrees it’s on the rise. However, there are some surprising results, and several opinions do not correlate with industry data:

• 50%+ believe malware is less of a problem on mobile

• US and UK publishers feel malware is a bigger issue for ecommerce than publisher/media websites

• Industry professionals believe 72% of malware exists on non-premium sites

• 20% of publishers believe their websites’ are safe from the constant threat of malware

You can download the full report here: Malware Report.

Recent Stories & Posts

pic-jpg_87833_20150804-915 The Media Trust & ExchangeWire Release Global Malware Study (7/6/2016) - Today ExchangeWire released the first global study of the perceptions of malware and malvertising in the digital advertising ecosystem. The research and accompanying report were created in partnership with The Media Trust, the world’s leading media verification, malware protection, and advertising quality assurance platform. The results will be revealed and discussed later today at an … Continue reading The Media Trust & ExchangeWire Release Global Malware Study
The coming controlled burn in online media (11/25/2015) -     For a while it’s been clear than something has needed to change. The sheer amount of garbage inventory in online media has been both increasing and having an increasing amount of light shone upon it. It comes in many forms: outright fraudulent ads, poor creative ads selling for pennies, too many ads on a … Continue reading The coming controlled burn in online media
Online Advertising Fraudsters Turn to ‘Ad-Injection’ Scams (11/4/2015) - I’m not sure if it’s the Baader-Meinhof Syndrome taking effect now that I’m working with The Media Trust but it sure seems like we’re seeing an increasing number of general media stories about malware and other attacks spread through ad-based vectors. This weekend we had Pagefair, an ad-blocker remover, unwittingly serve as a distributor of … Continue reading Online Advertising Fraudsters Turn to ‘Ad-Injection’ Scams
iOS Ad Blockers Begin Dropping In Popularity (10/15/2015) - Is the blocker bubble bursting? An article in MarketingLand from Sep. 29, a site you’d think would err in the opposite direction in any analysis, today reported that, “for the first time since iOS 9 launched, no ad blocker is number one on the paid apps chart for iPhone.” and that, “two weeks since ad … Continue reading iOS Ad Blockers Begin Dropping In Popularity
The Scrap Value of a Hacked PC, Revisited — Krebs on Security (10/14/2015) - As I continue to dig into the dark and murky world of malware and madvertising I am discovering some pretty cool stuff. Here’s a great diagram of all the things that nefarious individuals can do once they gain access to your computer — even a basic web-browsing and email-checking one. Source: The Scrap Value of a … Continue reading The Scrap Value of a Hacked PC, Revisited — Krebs on Security

From the feed

    • M&C Saatchi appoints Cam Blackley as CCO for Sydney and Melbourne offices
      M&C Saatchi has appointed Cam Blackley as chief creative officer for its Sydney and Melbourne offices. Blackley joins from creative agency BMF, where he has been executive creative director for four years. Blackley, who will assume the role in 2018, replaces Andy DiLallo who left the CCO role in November 2016 for TBWA.  He will work closely with M&C’s existing creative team lead by Sydney ECD Michael Canning and Melbourne ECD Paul Taylor. Blackley has over 20 years experience at advertising agencies including AMV/BBDO, Publicis, Droga 5 New York and Droga 5 Sydney and his work has been recognised globally ... read more
      Source: The Drum – Digital & ProgrammaticPublished October 20, 2017 3:29 am
      31 mins ago

     

     

    • LadBible Group, 360i Europe and Flow Creative win big at the 2017 DADI Awards
      It's the biggest night for the European digital industry with the annual announcement of the DADI awards where and 360i Europe, LadBibleGroup and Flow Creative took top honours.  One of the big reveals was the Chairman's award, 360i Europe also won the retail website, app or campaign award for their work with Lidl. Video of The Lidl Social Price Drop: 360i Europe   Loading... Chair of the judging panel, Phil Jones, founder of Podge Events commented: "The Grand Prix award at the DADI’s is always the highlight of the awards and is the one that ... read more
      Source: The Drum – Digital & ProgrammaticPublished October 20, 2017 12:00 am
      4 hours ago

     

    • Media futures trading is one step closer as NYIAX raises $5.6m
      NYIAX has announced a $6.5m funding led by WestPark Capital, with the proceed from the seed round used to accelerate what it claims will be the first scaled media futures trading platform. The funding will be used to expand the company’s global reach and accelerate open trading on the platform, which it claims is currently being tripled by up to 40 publishers and advertisers, ahead of an earlier promised launch date by the close of 2017. Robert Ainbinder, who led WestPark Capital’s investment round, described participation in the round as “the future of advertising” adding that NYIAX, which is set ... read more
      Source: The Drum – Digital & ProgrammaticPublished October 19, 2017 11:30 pm
      4 hours ago

     

     

Leave a Reply

The professional site of Matt O'Neill

LinkedIn Auto Publish Powered By : XYZScripts.com