Teemo is a media, marketing, and advertising technology consultancy. We help media owners, agencies, advertisers, and vendors accelerate their growth and meet new markets.
Recent clients include The Media Trust, DigitasLBi, The Guardian, Adform, Adbrain, Unanimis / Orange FranceTelecom, and others.
Matt O’Neill, founder and principal of Teemo, regularly speaks at industry conferences and events in the UK and Europe. His areas of specialty are advertising & marketing technology, programmatic &native advertising, and media monetisation.
Today ExchangeWire released the first global study of the perceptions of malware and malvertising in the digital advertising ecosystem. The research and accompanying report were created in partnership with The Media Trust, the world’s leading media verification, malware protection, and advertising quality assurance platform.
The results will be revealed and discussed later today at an event in London later today.
From the Forward:
The digital advertising ecosystem is in a state of crisis, with many questioning its security. Each week bears witness to another media story regarding malware-laden ads infecting devices to cause harm to consumers. The presence of malware in the digital environment is no longer a topic relegated to advertising professionals – it’s become a mainstream and global issue.
Each year the number of ad-delivered malware infections increases, with The Media Trust detecting a year-over-year doubling in growth for the past several years. Clearly, malware is not new, which presents an interesting question: What do digital advertising professionals think about malware?
This study provides insight into the opinions of agencies, ad tech providers and publishers across several of the world’s largest publishing markets. In general, most are aware of the malvertising risks in their environments and almost everyone agrees it’s on the rise. However, there are some surprising results, and several opinions do not correlate with industry data:
• 50%+ believe malware is less of a problem on mobile
• US and UK publishers feel malware is a bigger issue for ecommerce than publisher/media websites
• Industry professionals believe 72% of malware exists on non-premium sites
• 20% of publishers believe their websites’ are safe from the constant threat of malware
You can download the full report here: Malware Report.
Recent Stories & Posts
From the feed
- Digital brand-advertising measurement needs to mature to justify increasing spendThe unstoppable march of digital ad spend is a well-documented tale, with IAB recently noting “landmark” growth of more than 20% year over year. With many of the new dollars migrating from TV, it’s obvious this spend will carry brand-building goals and not just direct-response goals. While the relevancy of this bifurcation is debatable — I’d say that if your logo is on a direct-response ad, it’s also a brand ad — it’s helpful to understand how these dollars will be justified by marketers. The truth is that digital brand measurement hasn’t matured as fast as the digital ad industry as a ... read more5 hours ago
- FCB wins two Grand Prix and Nike takes another at Cannes Lions Day 3The Reach category awards at the Cannes Lions International Festival of Creativity were handed out on the third day of the event (19 June), and FCB took home two of the coveted Grand Prix Lions, while Nike earned yet another. FCB New York took center stage for the Burger King ‘Whopper Detour’ campaign, taking the Grand Prix Direct, Retail Lion. The campaign was a hit amid Burger King’s push to promote new order-ahead features of its redesigned mobile app by selling Whopper sandwiches “at” McDonald’s for only a penny, for a limited time. The app geo-fenced McDonald’s restaurants so that the Whopper Detour ... read more6 hours ago
- Samsung’s global CMO: ‘I’m pessimistic about influencer marketing’Its former head of US marketing once suggested that influencers could replace ad agencies, but Samsung’s global chief marketing officer has voiced concerns and said the brand is rowing back on its investments in that area. Under Marc Mathieu – who left the business in March – the smartphone maker siphoned millions of dollars into forging relationships with social creators. One of the biggest was with Casey Neistat – a YouTuber with 11.3 million subscribers and a combined four million on Facebook and Instagram – who Mathieu hailed as the brand’s "creator in chief" after he made and starred in ... read more8 hours ago
- US Creative Work of the Week: Verizon unites families as part of Pride effortsVerizon’s Pride efforts found the communications company partnering with PFLAG, an organization uniting families and allies with people who are LGBTQ+, for a campaign that shows stories of real families that have been torn apart and reunited through better communication and understanding. Director and LGBTQ supporter Lee Hirsch came on board for a film that showcases how a bad first call doesn’t have to be the last. In ‘Love Calls Back,’ LGBTQ people tell their stories of how their families either didn’t understand their orientations or how they reacted poorly to learning their brothers, sisters, sons and daughters were LGBTQ. The touching ... read more8 hours ago
- Why speed — not perfection — is your business’ greatest assetGood things come to those who wait. Often times, this is absolutely the case. Patience is, indeed, a virtue. But when it comes to your business, you might be surprised at just how much more important it is to be quickthan it is to be perfect. What is ‘perfect’, though? It’s losing precious time ensuring every detail down to the minutiae of your plan or proposal is totally, incontrovertibly, 100% accurate — even when they don’t really need to be at this stage. So how can you make sure you’re optimising for accuracy whilst ploughing on for that all-important speedy turnaround? An ever-changing ... read more10 hours ago