News that White Hat has revived $7M in funding says a bit more about their press profile and media presence than it does about the ingenuity of their underlying tech. I don’t see anything particularly new or ground breaking here.
Perhaps this piece in nyt (blog) gets the tech wrong, but a solution reliant even partially on flash would appear to fatally flawed. White Hat aren’t the first to offer such a service and others do it without relying on a bloated, outdated, and increasingly blocked technology.
Why all the attention to this company? Why now?