Bauer Media MD of advertising Richard Dunmall – ‘Native advertising has blurred lines more than ever – but that’s exciting’ | The Drum

Bauer Media MD of advertising Richard Dunmall – ‘Native advertising has blurred lines more than ever – but that’s exciting’ | The Drum.

“The relationship between content creation and commercialism is more blurred than ever but that’s actually quite exciting,” he said.

“What we realised about our audience based on, surprise surprise, asking them what they thought ,was that they’re quite happy to have a blurred line between content and commercial provided there is a value exchange for them as individuals.”

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