Bot blindness plagues UK advertisers – Advertising – BizReport

More than three-quarters of UK advertisers have no idea how many of their ad impressions might be fraudulent.

The survey of 268 senior marketing decision makers with UK brands found that 1 in 5 had no process in place to prevent them falling victim to fraud. Yet, those respondents estimated that bot traffic was costing them between £10-£15,000 (US$17-25,000) each year.

via Bot blindness plagues UK advertisers – Advertising – BizReport.

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