It’s been a crazy week so far and it’s only Tuesday at 9:30 AM. Part of this craziness is that there is so much interest in the DistroScale solution. Publishers, especially top-tier, multi-title publishers, are chomping at the bit for a scalable solution for branded content that plugs directly into demand streams on the buy side. I had suspected that there might be some pent-up demand for services like these, services that don’t require a big commitment — or any commitment at all — from publishers, yet offers them monthly paychecks of purely incremental revenue. I’ve seen this before in the early days of RTB when Admeld was building a stable of top-tier premium publishers, offering them a check every month, and solving both their remnant inventory and multi-network management problems at the same time. In the end, that model and their strategy worked out pretty well for them, I’d say. It’s a great business to be in, both providing a solution to a problem and being able to pay people for the privilege.
One thing that has become abundantly clear as I’ve been holding these meetings is that the scope of confusion and misunderstanding of ‘native’ is rife in the online industry, even amongst those who have been in it for ages. I include myself in this pool and each day I get a clearer picture of what we, as an industry, actually mean by the term. However, it’s such a wide catchall right now, it’s not surprising people are so confused. I found this beautifully produced matrix/chart from TripleLift and I’m using it as a cheat sheet for myself and as an asset for clients. I suspect it’ll require nearly weekly updates:
It’s crystal clear that the industry wants scalable, programmatic solutions for branded content (i.e. native) and there will probably be a few winners in the space. I don’t think it’s a one-size-fits-all problem and I don’t necessarily think it’s going to lend itself to one dominant player. Again, I look at the RTB world, which spawned at least three extremely successful companies on the publisher side: Admeld, PubMatic, and Rubicon. On the demand side it spawned, and continues to spawn, many many more. I’m looking forward to being on the ground and in the trenches for this latest (r)evolution in ad tech.
I’m very excited to announce that Teemo will be the sole representative of DistroScale in the UK. The only fully integrated native advertising and branded content marketplace and platform, DistroScale does for native what the 3rd party ad server and ad exchanges did for display.
Core functionality includes:
SaaS platform for publishers & ad agencies
Transparent Private Marketplace providing control for both publishers and advertisers
Integrated content within publisher’s site.
Supports customisable presentation and unique native content formats.
Support text, images, video, widgets, slideshows, and more.
Simple tag integration agnostic to CMS; One touch entry
Web, Mobile Web, Tablet, iOS SDK, Android SDK
Target by Category, Geo, Audience, Behaviour, Device, Browser, OS, & 3rd party contextual
Real-time content, social , & video engagement analytics
If you’re a publisher who’d like to make incremental revenue every month and support native advertising or if you’re an agency or advertiser who would like to roll out a scalable native ad format at scale, please get in touch with me for a demo.
DistroScale is a platform + marketplace for delivering, managing, & measuring native content across websites, mobile web & apps. Founders Stanley Wong, Navdeep Saini, and Chenggang Duan each have a long and succesful history in the online advertising space. The team has launched numerous advertising products, technologies, and companies over the last 15 years. DistroScale’s unique, scalable, easy to use, SaaS platform works across web, mobile, social, and video. The company is based in the San Francisco Bay Area with offices in New York City and Los Angeles and now London.
I’m delighted to announce that I’ll be the exclusive UK representative of Pixalate, the most advanced provider of real-time media analytics, across campaign reporting, analysis, and optimization.
Pixalate has been storming in the US and has garnered the attention of the ad tech investment community, recently raising over $5M USD. As part of their rapid growth strategy, Jalal Nasir, founder and CEO of Pixalate, has seen the opportunity in the UK.
The platform offers insight and campaign optimisation for buyers and sellers via an elegant UI rich with charts, graphs, and all the information operations and planning teams need to ensure their campaigns are optimised.
Pixalate is integrated with all the leading DSPs including AppNexus, MediaMath, Googele AdSense, Turn, Atlas, and many others.
I’ll be meeting with agencies, publishers, networks, and others across the online media landscape in London to give them a taste of the product and to get their feedback. If you’d like to arrange a time for me to come in and talk about Pixalate, please let me now by filling in the form on this page.