I’ll be chairing a half-day event in London for the AOP. Hosted by the Association of Online Publishers, the event will serve as a temperature read on the state of programmatic advertising in the UK and how publishers are faring.
Rather than looking back at where we’ve been and how we got here the focus of the event is on the road ahead. The speakers will be looking at the core areas of growth in programatic — Premium, Video, Mobile, Data Monetisation, and others — and discussing in detail how they are being implemented at their respective organisations.
The event runs from 14:00h – 17:00h Wednesday the 21st of May and is being held at IDG UK Headquarters. More information and registration is available on the AOP’s website.