It certainly wouldn’t be a well attended funeral, except for those that wanted to actually see it dead. Ok. Maybe that’s a bit harsh, but these days press releases seem like an utterly redundant exercise. There are so many better ways to get your messaging out there.
We’ve all seen sites like these – PR aggregators disguised as news sites. I suspect though that the PR of old will find new life in the Native Advertising world as what were once press releases are now pushed out via Native exchanges and marketplaces.
I don’t even remember the last time I read a press release, so I don’t think that this will be too disruptive to my life.
According to the article
PRWeb, PR Newswire, Business Wire and PRLog lost 60% to 85% of their search visibility over night.