These programmatic numbers keep going up and up! Good thing my presentation is done at 12:20 PM today. It’s getting tough to stay on top of the upwardly-adjusted forecasts and estimates that are coming out.
The revision, which comes via an analysis of multiple studies performed by eMarketer, estimates advertisers will now spend 75.3% more on programmatic advertising in 2013 than they did last year. The previous estimate, a 73.9% increase, was apparently not ambitious enough. In dollars, that means $3.37 billion will be spent on programmatic in 2013 and $4.66 billion in 2014.