Great News For Native: The New York Times’ Sponsored Content Is As Popular As Its Editorial | The Content Strategist, by Contently

Granted, this piece is authored by someone with some skin in the game (and, full disclosure, so do I) but still, some compelling stats. Paid content as engaging (on a click basis) if not more than ‘straight’ editorial. Just because it’s paid for doesn’t mean it isn’t good. I mean, just look at the Lego Movie for the ultimate example of this.

A United Airlines interactive graphic—produced in partnership with The Times—that showed how far athletes traveled to compete at Sochi. The result was nearly 200,000 clicks—well above the average editorial article.

Great News For Native: The New York Times’ Sponsored Content Is As Popular As Its Editorial | The Content Strategist, by Contently.

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