Acquia said Wednesday it has acquired customer data platform AgilOne for an undisclosed amount. The acquisition is Acquia’s third this year and its fifth in two years. The company wants to build a “digital experience platform.” “There are so many siloed marketing technologies today,” Acquia CEO Mike Sullivan said. “Communication across channels is not coordinated,... Continue reading » The post Acquia Acquires CDP AgilOne appeared first on AdExchanger. ... read more

In the UK, one in three minutes spent online are devoted to social media and instant messaging. When it comes to running an election campaign, that amount of engagement online is both a blessing and a curse. You have potential access to the 45 millions people (67%) in the UK who are social media users (and potential voters) but so do your competitors. The 2019 election campaign trail is proving to be one of the most divisive we’ve ever seen. In ITV’s recent General Election debate, 51% of the public polled said that Boris Johnson won, while 49% said Jeremy ... read more

As the hockey season kicks into high gear, Canadian restaurant chain Tim Hortons is celebrating the sport that launched its existence with its biggest star. A chance meeting in 1968 between a young Wayne Gretzky and hockey legend Tim Horton at a restaurant in Brantford, Ontario changed Gretzky’s life, and Canada’s hockey history. Gretzky’s mother, Phyllis, took him to meet Horton at a local restaurant opening. The meeting ignited Wayne’s passion for hockey and inspired him to become a professional hockey player. That meeting is recalled in a partnership with The Great One and Tim Hortons. ‘The Autograph tells the true story of how ... read more

Dish runs a scaled addressable advertising business. But its process to decide whether to run a linear or addressable ad was highly manual. Staff used spreadsheets and spent two to three weeks just to schedule a single week of advertising. And managing yield – like figuring out whether an addressable or demo-based linear ad should... Continue reading » The post Dish Uses FreeWheel To Simplify Scheduling Across Addressable And Demo-Based Linear appeared first on AdExchanger. ... read more

The Drum continues to package up the top works of the week from our Creative Works and Christmas roundups. Grocer Morrisons tops the holiday list by showing shoppers its selfless giving program. It came out of an idea sent to Morrisons bosses from Morrisons Wakefield colleagues Pam Abott and Bev Kelly. The low-budget Christmas film follows a box of mince pies and loose carrots on its way to a local street kitchen – showing unsold food being donated to local charities as part of the supermarket’s efforts to both reduce food waste and help local communities in need, which it does year round (not ... read more

Regular Californians and business owners are uneasy about the California Consumer Privacy Act (CCPA), based on the feedback submitted to the California attorney general’s office on the AG’s implementation regs. The deadline to turn in comments to the AG’s office was Friday, Dec.6, which followed a 45-day public comment period. Although lawyers and trade associations... Continue reading » The post Comments On The AG’s Draft Regs For CCPA Show Businesses Are Unprepared appeared first on AdExchanger. ... read more

Adtech company Inskin Media’s chief executive Hugo Drayton is set to step down at the end of the year, The Drum has learned, with Matt Newcomb set to take over, topped with Iain Jacob becoming chairman. The promotion of Newcomb comes two years after he launched the Australian side of the business in Sydney, having previously held roles in media and publishing companies. Drayton will continue on the board of Inskin as a director as an advisor. Meanwhile Jacob, the former chief executive of Publicis EMEA, will become a non-executive chairman having joined as a non executive director at the ... read more

Let’s face it: third-party cookies have always been a stop-gap solution, largely unfit for the task of long-term user tracking and targeting. Increased emphasis on consumer privacy, led by GDPR and the impending California Consumer Privacy Act (CCPA), has only accelerated wider acknowledgment and acceptance of this well-kept secret that most of the people in ad tech knew all along. Already, the main browsers have either stopped cookie use altogether or at least restricted it significantly, while the fall of the cookie was a key talking point at this year’s Dmexco. So as we approach the next decade, the collapse ... read more

Pringles has been featuring its ‘flavor stacking’ combos in the Super Bowl for the last couple of years, and the snack brand has announced it will be returning to the game for the third year in a row. This year, however, it’s putting a sci-fi twist on its ad with a Rick and Morty theme and flavor. The popular Adult Swim show and Pringles promise a “humorous, mind-bending animated spot” for the Super Bowl, with a flavor all its own. Fans of the show know the hilarious Pickle Rick episode, where scientist Rick Sanchez turns himself into a pickle to ... read more

BrandBase won ‘Open Air Experience of the Year’ at The Drum Experience Awards 2019 with its ‘Generation Discover Festival’ campaign for Shell. Here, the agency reveals the challenges faced and the strategies used to deliver this successful project.   The challenge Our world is facing a serious challenge. Two billion more people and a doubling in demand for energy, water and food. Shell plays a key role in the global energy market. New talent - engineers, scientists, inventors - is crucial. But in the Netherlands - a knowledge-based economy - demand exceeds supply. Schoolchildren have negative views about these fields. How ... read more

The programmatic industry is known for its breakthroughs in data and media. But when it comes to creative formats, innovation has fallen short. Programmatic ad units are largely still the same banners and pre-roll videos of 10 years ago, which don’t perform as well as the in-feed native ads consumers see on social. Instagram and... Continue reading » The post To Juice Creative Performance, Cadreon Extends Native Social Ads To Premium Pubs appeared first on AdExchanger. ... read more

Welcome to The Drum's Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe. We give our readers the chance to decide which work features as our Creative Work of the Week. Scroll through the latest work from brands like McDonald's, Woolmark, Instagram and others below, then click through to the global Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen, and then click on the stars to vote and help choose the Creative Work of the Week. The winner will ... read more

When a Toyota commercial airs, Vinay Shahani, the company’s North America VP of integrated marketing operations, knows that most people who see it aren’t in market for a car. So the company looks at search activity to assess the value of its TV ad spend. Using data and analytics company EDO, Toyota can measure web... Continue reading » The post Why Toyota Loves Distracted TV Audiences appeared first on AdExchanger. ... read more

What’s next for beleaguered M&C Saatchi is the question now being asked after the resignation of the agency’s co-founder and three fellow directors in a shock move many have described as a “sad” ending to the advertising mogul’s career. Yesterday (10 December) Lord Maurice Saatchi resigned from the agency alongside board directors Lord Michael Dobbs, Sir Michael Peat and Lorna Tilbian following a year of profit warnings, lost clients and a “cock-up in the accounts department”. Defiant chairman Jeremy Sinclair vowed the business was “determined to restore the operational performance and profitability” and has started a process to reconstruct the board with ... read more

At last week's The Drum Recommends Digital Awards, Hallam sccoped up six awards and the Grand Prix for Agencies in the 49-99 Employee category. This is the second year in a row that Hallam has won the crowning prize at the awards show, which identifies best practices, companies and people in the marketing industry. The Grand Prix award was determined by client feedback and ratings from the agency's Drum Recommends profile. Hallam’s Drum reviews can be viewed here. Hallam also won six other awards, across Best Web Design, Best Web Development, Effectiveness, Best Client Service and Best Digital Full Service. The Drum ... read more