Laura Martin, a media and tech analyst at investment bank Needham & Company, opened her presentation at AdExchanger’s Programmatic I/O in Las Vegas this week by singing her own walk-on music. “I came in like a wreccckkkkkiiiiinnnnggggg baaalllllllllll.” The Miley Cyrus single was an apt choice, since Martin came in hot with some bold, contrarian... Continue reading » The post The Programmatic Prognosticator Who Sees The Tide Turning From Walled Gardens To The Open Web appeared first on AdExchanger. ... read more

Although TikTok gets lumped in with Facebook, Instagram and Snap, et al., it doesn’t consider itself to be a social media platform. And that’s because its users are typically there to binge short-form video content and be entertained rather than connect with people they already know. TikTok users spend an average of 90 minutes a... Continue reading » The post How TikTok Capitalizes On The Twin Trends Of Creators And Online Commerce appeared first on AdExchanger. ... read more

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: The CMA launches a fresh investigation into Google's market dominance; Canada restricts two of China's flagship telecoms companies, Huawei [...] The post CMA Launches New Probe into Google’s Ad Dominance; Musk to Source USD$6bn for Twitter Deal appeared first on ExchangeWire.com. ... read more

The VlogBox Get-Together webinar will be held on 31st May 2022, at 12 PM EDT and will focus on strategies designed to make targeting more effective, as well as a deep dive into geo-communities. Anna McMichael, VlogBox’s strategic partnerships director, together [...] The post Upcoming VlogBox Get-Together Webinar To Examine Data Analytics & User Engagement appeared first on ExchangeWire.com. ... read more

Ahead of ATS London 2021, Gavin Wilson, chief revenue officer, VIOOH, discusses the opportunity within programmatic digital out-of-home (pDOOH), and how the medium driving recovery in out-of home following the coronavirus pandemic. During the pandemic, many advertisers turned to programmatic DOOH [...] The post How DOOH Tech is Evolving and What This Means for Advertisers appeared first on ExchangeWire.com. ... read more

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Andrew Casale, president and CEO of Index Exchange. The programmatic market continues to boom as marketers shift more of their budgets to digital channels. eMarketer predicts 91% of US display ad spending will be... Continue reading » The post Programmatic Needs More Transparent Pricing appeared first on AdExchanger. ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Since You Asked … When the Federal Telecommunications and Information Administration (FTIA) asked what tech companies thought of Apple, Meta happily chimed in.  Meta, which has lost billions of dollars due to Apple’s new tracking prompt, says its ability to innovate has been... Continue reading » The post Meta Airs Its ATT Grievances; Google Is Under Investigation In The UK (Again) appeared first on AdExchanger. ... read more

Programmatic can be a force for good. Procter & Gamble is using programmatic to reach multicultural audiences and support diverse publishers. Although some of the largest brands in the world have pledged to spend more of their budgets with Black publishers, investment has continued to lag. “And this translates into a lack of content, measurement... Continue reading » The post P&G’s Programmatic Strategy To Become The Top Spender On Black-Owned Media appeared first on AdExchanger. ... read more

There will be no silver-bullet solution when it comes to advertising signal loss, but instead a patchwork quilt. These mixed (but apt) metaphors were invoked by Paul Bannister, chief strategy officer for CafeMedia, at AdExchanger’s Programmatic I/O event in Las Vegas this week. Bannister and fellow panelist Nirish Parsad, emerging tech practice lead at Tinuiti,... Continue reading » The post Addressing Signal Loss At Programmatic I/O appeared first on AdExchanger. ... read more

The NewFronts are old news. Now it’s all about the upfronts, which are old. But don’t forget about the podcast upfronts, which are newer than the NewFronts but named after the TV oldfronts … or upfronts. Moving on, these razzle-dazzle events are called “fronts” because they’re the venues where big-name media companies woo the ad... Continue reading » The post The Big Story: Frontline Reporting From The TV And Podcast Upfronts appeared first on AdExchanger. ... read more

Media and insights platform Hawk and audience data specialists Skyrise Intelligence are to deepen their partnership as Hawk ramps up the Connected TV (CTV) element of its cross-channel offering. Hawk is the only fully multi-channel demand-side platform (DSP) to work in [...] The post Hawk Becomes First Platform on the Market to Integrate Skyrise Data into CTV Offering appeared first on ExchangeWire.com. ... read more

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, is delighted to announce the 2022 winners for our prestigious MIXX awards Europe and IAB Europe research awards. The annual award competitions showcase the very best of [...] The post Winners Announced for IAB Europe’s Prestigious 2022 MIXX Awards & Research Awards! appeared first on ExchangeWire.com. ... read more

Merkle a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has appointed Mark Atkinson as UK chief sales officer. Atkinson’s appointment follows a period of further growth at Merkle in the UK and double digital new business [...] The post Merkle Appoints Mark Atkinson as UK Chief Sales Officer appeared first on ExchangeWire.com. ... read more

In today's ExchangeWire news digest: Musk rescinds his intended loans against Tesla stock to fund his takeover of Twitter; Meta introduces new transparency tools around political ads; and the UK government announces a review of Nexperia's takeover of Newport Wafer [...] The post Musk Pledges USD$6bn for Twitter as Tesla Stock Crashes; Meta Introduces Ad Transparency Tools appeared first on ExchangeWire.com. ... read more

Fashion retailer, END. Clothing, has appointed global digital performance marketing agency, Tug, to drive its SEO strategy and boost growth across the UK and US. Tug will work alongside the retailer’s in-house team, using smart combinations of data and content to [...] The post END. Clothing Selects Tug to Deliver SEO Strategy in the UK & US appeared first on ExchangeWire.com. ... read more