New Facebook rules requiring publishers’ ads for their political stories to carry a disclaimer risk “dangerously blurring the line between real reporting and propaganda,” according to the News Media Alliance. The trade body, which represents 2,000 US news organisations including The Wall Street Journal, The Washington Post and The New York Times, has written to the social media giant calling on it to rethink its plan “to group quality publishers alongside political advocacy”. Under plans announced last week and due to be introduced on Tuesday (22 May), any Facebook ad considered political – including messaging related to poverty, immigration and ... read more

UK government will join forces with charities, industries and public to create new laws to strengthen the internet safety in the country. The new laws will aim to tackle a range of both legal and illegal harms, from cyberbullying to online child sexual exploitation. The government will also work with regulators, platforms and advertising companies to oversee advertising of tradition media and prevent companies from targeting unsuitable advertisements at children both offline and online. In addition, DCMS will host a series of roundtables and conduct research on a social media. Department of culture, media and sports and Home Office will further ... read more

City of Edinburgh council has unanimously taken a decision to ban from streets across the city, all the temporary on-street advertising structures, including advertising boards (also known as ‘A’ Boards). The decision aims to improve pedestrian safety and accessibility, particularly for those with disabilities such as sight impairments and mobility difficulties. According to a survey carried out by Royal National Institute of Blind People (RNIB), a third of blind and partially sighted people said they had been injured by pavement clutter. The ban which will be imposed later this year will be implemented alongside council's other initiatives to reduce street ... read more

Acxiom intends to sell its marketing solutions division before moving to a potential sale of LiveRamp, because it believes selling them separately will drive more shareholder value, said sources close to the company. Interest in Acxiom and LiveRamp in particular heated up in March, after Salesforce bought the middleware tech company MuleSoft for $6.5 billion,... Continue reading » The post Acxiom Working Out How To Maximize Value From A LiveRamp Sale appeared first on AdExchanger. ... read more

Dunkin’ Donuts has named Drayton Martin its vice president of brand stewardship. She joins from MullenLowe, where she most recently served as executive director. During her time at the agency, she worked with brands including JetBlue, Century21, and Four Seasons Hotels & Resorts. In her new role, she’ll be tasked with leading the development and implementation of Dunkin’ Donuts’ brand messaging across channels including advertising, packaging, in-store and digital. She’ll also oversee the company’s internal brand marketing team and external creative agency partners. Martin will report to Tony Weisman, US chief marketing officer of the coffee chain. Weisman joined Dunkin’ ... read more

As the NBA prepares for its final few weeks, the WNBA is getting ready to tip off its 2018 season tonight (May 18). On Sunday, May 20, ESPN will roll out the latest installment of the ‘Life Needs Sports’ campaign with ‘Bossy,’ featuring some of the best players in the WNBA. The campaign, which will run across television, radio, digital and social platforms, features WNBA stars including floor generals like the Minnesota Lynx’s Maya Moore and the Phoenix Mercury’s Diana Taurasi, as well as paint protectors like the Los Angeles Sparks’ Candace Parker and the Washington Mystics’ Elena Delle Donne.   The spot conveys that in life, strong, confident, assertive women ... read more

The internet has undeniably built new ways for brands to communicate to audiences. With up to 1.2 zettabytes per year worth of internet traffic, companies such as Facebook, YouTube and Twitter are capitalising on massive online reach and offering brands the option to advertise on their platform. However, as convenient as it may be for brands to increase their online reach, digital advertising can sometimes go wrong. We’ve seen this happen with ads appearing against damaging content on YouTube and Facebook accidentally magnifying fake news in some countries.     It’s this uncertainty and risk that poses a very real concern for brands when advertising online. With digital advertising spend likely to hit over $300bn by 2020 worldwide, brand ... read more

With only 27% of North American consumers stating that they have a seamless experience from their banks’ branch, online and mobile offering despite 60% of them using online banking at least weekly , the pressure is on for these large organisations to shift their customer strategies to active engagement from one that relies on inertia. This week The Drum’s Mystery Shopper reviews the online performance of the USA’s top four banks in terms of numbers of branches open to identify who is cashing in and who is checking out. Traffic Insight: Revenue comes from traffic that converts. Having more traffic ... read more

Beefeater Gin has taken the scent of summer into London's underground to promote its pink strawberry gin. Filling the station with strawberry smelling posters, commuters are supposedly wafted with a scent of sweet strawberry and hopefully tempted to seek a drink.  The Pernod Ricard-owned brand developed the campaign with Posterscope and Havas to create the immersive out of home ad. To create the scented posters, a new screenprint process was devised that infuses scented ink onto a dry posted poster. The two week campaign will take place in one of London's busiest tube stations, Oxford Circus, and will run for two weeks. Philip Ainsworth, ... read more

A law designed to reduce email spam has left me with an inbox full of people asking me if I want to keep letting them send emails to me – but why do so many offer so little in return?  Like so many others, I’m subscribed to a lot of email lists and, as a result, the past weeks have seen my personal inbox bursting at the seams with GDPR ‘opt-in’ emails. Hundreds of emails, all from organisations asking me if I want to grant permission for them to keep processing my data and keep sending them post May 25.  ... read more

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Frost Prioleau is a longtime digital ad entrepreneur, having founded and sold two companies over the span of 13 years. The first was Personifi, a behavioral ad targeter acquired by Collective Media in 2008, followed by Simpli.fi, a programmatic platform for local advertisers. This week on... Continue reading » The post Podcast: All Advertising Is Local appeared first on AdExchanger. ... read more

Retailers are all, in some way or another, going through digital transformation, whether this is planning for the distant future, or implementing technology today. In this piece, Anshuman Singh, GM & head of digital strategy & consulting, Mindtree, tells RetailTechNews how brands and retailers alike are continuing to get to grips with their tech. RetailTechNews: What obstacles are stopping retailers from fully embracing digital? Anshuman Singh: Although we are starting to see an increase in the number of retailers [...] The post Getting to Grips with Your Technology: Q&A with Mindtree appeared first on ExchangeWire.com. ... read more

The royal wedding frenzy is upon us, and Farmers Insurance is doing its best to align with British culture by taking some of its most popular ‘Hall of Claims’ spots and pepping them up with British slang. The insurance brand is celebrating the highly anticipated nuptials by ‘British-ifying’ its brand for the week leading up to the crowning event. Declaring, “We’re all a little British” in honor of the big day, Farmers has created British versions of its signature real-life claims ‘We Know from Experience’ spots, while also converting language and content on its Facebook profile to reflect British vernacular ... read more

YouTube Re:View   Loading... Welcome to our roundup of YouTube Re: View. This week, we get a glimpse of Queen and Freddie Mercury’s biopic, look back over Prince Harry and Meghan Markle’s blossoming romance and take a trip back to the ‘90s to the American town of Bel-Air.   Bohemian Rhapsody trailer celebrates Queen Is 20th Century Fox winning at [YouTube] life? We’ve been completely obsessed with their recent trailers and ad series (think Deadpool and The Greatest Showman). Then they go and announce their latest film, Bohemian Rhapsody, a foot-stomping ... read more

With season two of the Handmaid's Tale poised to return to Channel 4 on Sunday (20 May), the broadcaster has launched a chilling campaign which brings the oppressive laws of fictional totalitarian state Gilead to British shores.  Nodding to the regime's patriarchal laws, which seek to control the fate of women and remove freedom from the red-cloacked handmaids, Channel 4 has taken over the cover of the Metro and London Waterloo station with messages stating things like 'Women are not allowed to read this newspaper' and 'The only job for a woman is to reproduce. ... read more