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  • Agencies baulk as P&G plans to cut another 50% from its roster and bring more media capabilities in-house
    Procter & Gamble will cut its agency roster by 50% by the close of 2018, the latest act in a four-year cull witnessing some 4,700 firms axed from its books. For some agencies, this is par for the course in an era defined by austerity, but others are now worrying that P&G is cutting to the bone, not just trimming fat. The advertising giant has been on a massive cost-savings drive since 2014 when it announced it would reduce the 6,000 agencies it works with by nearly 40% and cut agency and production spending by $400m. By 2016, it began ... read more
    Source: The Drum – Digital & ProgrammaticPublished January 23, 2018 10:00 pm
    2 hours ago
  • Is it time to reposition positioning?
    Quick! What’s the difference between a positioning statement and set of brand values?  Or a value proposition and a brand’s DNA?  What about a brand promise and a brand essence?  If you answered ‘er’ to any of the above, then you are not alone.  Week long workshops have been spent parsing out the distinctions between ‘DNA’ and ‘purpose’. Cut through the froth, however, and we are talking about positioning.  But whatever we call it, positioning is central to what marketers do. Yet, here’s a scary New Year’s thought: is it time to reposition positioning? When Ries and Trout first proclaimed ... read more
    Source: The Drum – Digital & ProgrammaticPublished January 23, 2018 9:57 pm
    2 hours ago
  • Procter & Gamble Plans To Keep Slashing Marketing Costs
    AdExchanger | Procter & Gamble isn’t done trimming its agency and advertising investments, even after a year of deep cuts to media and production budgets, according to senior managers during the company’s Q2 earnings report on Tuesday. Digital media and tech vendors have become more transparent since P&G began crusading against online supply chain failures a year... Continue reading » The post Procter & Gamble Plans To Keep Slashing Marketing Costs appeared first on AdExchanger. ... read more
    Source: AdExchangerPublished January 23, 2018 8:32 pm
    3 hours ago
  • Programmatic Efficiency Should Focus On Audience, Inventory and Working Media
    AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Will Luttrell, founder and CEO at Amino Payments. For years, programmatic was considered the efficient channel for media buying. And it is, depending on how you define “efficient.” I would... Continue reading » The post Programmatic Efficiency Should Focus On Audience, Inventory and Working Media appeared first on AdExchanger. ... read more
    Source: AdExchangerPublished January 23, 2018 7:22 pm
    4 hours ago
  • Bring it on Bud Light: a promotional perfect storm awaits in Philadelphia

    Unless you’ve been in Narnia, you surely know that the Super Bowl is around the corner, with a rematch of the 2004 season edition featuring the New England Patriots and Philadelphia Eagles. As AgileCat has lived in the heart of Philly for 17 years, you can bet that this agency – along with the many millions in the region - is completely on fire at the thought of finally winning a Super Bowl [#FlyEaglesFly! - The Drum Americas editor]. Back in August during training camp, the Eagles Lane Johnson essentially became the best friend of everyone in this sports-crazy town ... read more
    Source: The Drum – Digital & ProgrammaticPublished January 23, 2018 5:37 pm
    6 hours ago
  • Danny DeVito gets covered in chocolate for his M&M's Super Bowl ad
    Danny DeVito is getting covered in chocolate for the Super Bowl as he becomes an M&M’s candy in a new ad. A teaser for the 30-second ad, which will run in the first quarter of the game, shows a bespectacled DeVito in a red M&M’s costume lounging in a pool of chocolate, saying “Mmmm…Super Bowl.” The 15-second teaser then pans out to the soundman who looks passively disgusted with the scene. It cuts back to DeVito smearing chocolate all over himself, with a quick promo for the game. The teaser video, created by BBDO New York, nods to a recognized ... read more
    Source: The Drum – Digital & ProgrammaticPublished January 23, 2018 4:53 pm
    7 hours ago
  • TAG Requires Publishers to Use Ads.txt; Eyeota Raises USD$12.5m in Series B
    ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: TAG requires ads.txt use by publishers; Eyeota raises Series B funding; Taboola’s self-service business grows; OpenX is already GDPR-compliant; Centro finds programmatic is coming in-house; and Impact Radius hires first CMO. TAG Will Require Publishers to Use Ads.txt The Trustworthy Accountability Group (TAG), an industry initiative to fight criminal activity in the digital advertising supply chain, has released updated certification guidelines for its Certified [...] The post TAG Requires Publishers to Use Ads.txt; Eyeota Raises USD$12.5m in Series B appeared first on ExchangeWire.com. ... read more
    Source: ExchangeWirePublished January 23, 2018 3:00 pm
    9 hours ago
  • Twitter COO Anthony Noto departs to take up CEO role at SoFi
    Twitter's chief operating officer Anthony Noto is to depart the company to join finance startup SoFi as chief executive officer. Noto, who has been with the firm since 2014, has also held the position of chief marketing officer at the social network.  The executive will join SoFi in March of this year. The move is likely to be a blow to Twitter investors with Noto believed to have been spearheading Twitter's push towards live programming which has included deals with the likes of Bloomberg, and previously the NFL.  Twitter has said in a statement that Noto's responsibilities for operations and revenue generating ... read more
    Source: The Drum – Digital & ProgrammaticPublished January 23, 2018 2:25 pm
    9 hours ago
  • Screen6 Has A Solution For Cookie Decay: Grab Those Cookies While They’re Fresh
    AdExchanger | The cookie is under pressure. On Tuesday, Amsterdam-based cross-device vendor Screen6 released a tool that CEO David de Jong says can add cookies to cross-device graphs in real time before they have a chance to decay. Device fragmentation, Apple’s recent moves to prevent third-party tracking in iOS 11 and environments where there are no cookies,... Continue reading » The post Screen6 Has A Solution For Cookie Decay: Grab Those Cookies While They're Fresh appeared first on AdExchanger. ... read more
    Source: AdExchangerPublished January 23, 2018 2:05 pm
    10 hours ago
  • Ecom Startups Purple And MVMT Take The Drudgery Out Of Cross-Channel Data Wrangling
    AdExchanger | The paid ads folks at mattress brand Purple and online watch retailer MVMT spend their days obsessing about measurement – and stressing over data silos. Budgets are lean, and they’re under pressure to tie spend to success. A six-person team at Purple manages paid advertising across more than 15 channels. But combining, analyzing, comparing and activating... Continue reading » The post Ecom Startups Purple And MVMT Take The Drudgery Out Of Cross-Channel Data Wrangling appeared first on AdExchanger. ... read more
    Source: AdExchangerPublished January 23, 2018 2:00 pm
    10 hours ago
  • GDPR: How are we interpreting the new data regulation?
    GDPR (General Data Protection Regulation) is looming over many heads as the deadline for compliance in May fast approaches. It presents businesses with the largest adjustment to data protection laws since the Data Protection Act 1998. What challenges do businesses face in being ready for this move? The Drum spoke to industry experts from Verve, Oath Ad Platforms, Clear Channel UK and Summit Media on how they are getting ready for GDPR. How are you preparing for GDPR? Seen as an apocalyptic moment for our industry, a sense of nervousness seems to have gripped us. But an impending legislation means ... read more
    Source: The Drum – Digital & ProgrammaticPublished January 23, 2018 2:00 pm
    10 hours ago
  • Business news site CNBC partners F1’s McLaren underlining both brands' innovation efforts
    McLaren has a new partner in business publisher CNBC that will look to highlight the innovation underway at both brands. With bespoke content and commercial activity lined up to publicise the multiyear deal, McLaren will tout the veracity of CNBC’s business and financial networks. In return the auto brand benefits from the news brands global audience, some 301 million people per month. Zak Brown, executive director, McLaren Technology Group, said: “CNBC is a world-class, industry-leading brand and a superb fit for McLaren. This partnership will greatly enhance our ability to reach a global business target audience while enabling both CNBC and ... read more
    Source: The Drum – Digital & ProgrammaticPublished January 23, 2018 1:31 pm
    10 hours ago
  • New MoviePass CMO Natasha Mulla addresses skeptics 'who are unsure of the model and how it will work'
    MoviePass has hired its first ever chief marketing officer in Natasha Mulla, formerly of Mashable. She is tasked with helping scale the service in key markets as the company chases profitability through the sale of subscriber data. The movie subscription service costs just $9 a month in the United States – in some regions less than the price of a single ticket. For this, subscribers can redeem a cinema ticket every day although limited movie stocks will temper this behavior. Recently passing the 1.5m subscriber milestone, the company is using its capital to subsidise the price of movie tickets – ... read more
    Source: The Drum – Digital & ProgrammaticPublished January 23, 2018 1:30 pm
    10 hours ago
  • New MoviePass CMO Natasha Muller addresses skeptics 'who are unsure of the model and how it will work'
    MoviePass has hired its first ever chief marketing officer in Natasha Muller, formerly of Mashable. She is tasked with helping scale the service in key markets as the company chases profitability through the sale of subscriber data. The movie subscription service costs just $9 a month in the United States – in some regions less than the price of a single ticket. For this, subscribers can redeem a cinema ticket every day although limited movie stocks will temper this behavior. Recently passing the 1.5m subscriber milestone, the company is using its capital to subsidise the price of movie tickets – ... read more
    Source: The Drum – Digital & ProgrammaticPublished January 23, 2018 1:30 pm
    10 hours ago
  • Outstanding Returns During Golden Quarter Show Retailers Are Getting with Programmatic
    The ‘Golden Quarter’ between October and December regularly flushes profits into retailers’ tills. The bonanza also extends to programmatic advertising, writes David Marrinan-Hayes (pictured below), chief operations officer, Ve, on the back of Ve’s first global Golden Quarter report, which includes insights from 15 territories and publishes in full tomorrow (24 January). Despite it still being considered a new technology in many circles, the uptick in programmatic advertising has been persistent among UK retailers. And this faith looks [...] The post Outstanding Returns During Golden Quarter Show Retailers Are Getting with Programmatic appeared first on ExchangeWire.com. ... read more
    Source: ExchangeWirePublished January 23, 2018 1:00 pm
    11 hours ago

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