In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Teads Signs Exclusive UK & EEA Partnership with Guardian News & Media; Artefact’s International Trading Desk Partners with mediasmart; Global’s Aquisition of Exterion Media Approved by CMA; and Jivox Completes USD$9m Financing Round. Teads Signs exclusive UK and EEA partnership with Guardian News & Media for inRead advertising technology Teads, a global media platform, has announced an exclusive UK and [...] The post Teads Signs Exclusive UK & EEA Partnership with Guardian News & Media; Artefact’s International Trading ... read more

Publicis acquired Epsilon on Sunday primarily for the latter’s expertise in working with first-party client data. But Publicis got a lot more with Epsilon’s hefty $4.4 billion price tag. Epsilon is best known for its services related to data management, email marketing and loyalty platforms. But Epsilon also gives Publicis an affiliate marketing network (Commission... Continue reading » The post Breaking Down Epsilon’s Stack: What’s In It For Publicis? appeared first on AdExchanger. ... read more

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. Over the last few years, there has been a steady trend toward complexity on the sell side. The growth of programmatic unleashed an explosion of innovation, with new vendors emerging to solve... Continue reading » The post Complexity Vs. Simplicity: Which Way Will The Sell Side Swing? appeared first on AdExchanger. ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Oops, Facebook Did It Again Facebook has harvested 1.5 million email contacts without user knowledge or consent since May 2016. The company said the data was “unintentionally uploaded” through a security feature that asked users to enter their email addresses to verify their identity,... Continue reading » The post Facebook 'Unintentionally' Uploads 1.5 Million People's Email Contacts; Chinese Apps Commit Heavy-Duty Ad Fraud appeared first on AdExchanger. ... read more

Digital studio Collab is best known for helping former Vine stars find their old videos on YouTube, claim them and make money off of ads that run before those videos. Collab said it recently surpassed the $100 million mark in earnings delivered back to creators, which includes the 1,000 or so creators it represents on video rights management on YouTube, as well as branded content and other advertising deals secured by Collab on behalf of creators in its YouTube network, which spans 300 creators and 500 channels. On the rights-management side, Collab helps creators make money in multiple ways. The ... read more

TV networks and agency ad buyers are largely in agreement that someone watching a live broadcast of “This Is Us” on NBC’s linear network should be considered to be just as valuable as someone else streaming that episode a couple weeks later on Hulu. But actually being able to measure TV networks’ linear and digital viewership on a like-for-like basis is much less straightforward than that. True cross-platform measurement has eluded advertisers for about as long as there have been multiple platforms for campaigns to run across. However, over the last year, NBCUniversal has worked with agencies and measurement providers ... read more

Following its first-ever Partner Summit in Los Angeles, Snap has continued conversations with agencies on its current and future ad products. Digiday obtained a recent pitch deck from a U.S. ad agency. The deck highlights some audience insights, including Snap’s claim that the app has 92 million in “monthly addressable reach” in the U.S. — as in users who actually see ads every month, with 34% of those users between the ages of 18 and 24. The post Pitch deck: How Snapchat is selling ads after its partner summit appeared first on Digiday. ... read more

You can get the Retail Briefing delivered to your inbox every Monday, Wednesday and Friday. Subscribe here. Not all direct-to-consumer brands are snubbing Amazon. Bark, a dog supplies brand, has embraced it instead. The brand was hoping to get its products into more hands, and had been expanding its product selection after launching with BarkBox, a subscription box with monthly dog treats and toys designed and made in house. To reach more people, the brand wanted to go where more customers were. It started selling exclusively in Target in 2017, an exclusivity agreement that would end after one year. ... read more

For most publishers, diversifying revenue streams away from volatile advertising into e-commerce and affiliate has become the norm. Dennis Publishing has now found its affiliate and ad businesses actually complement each other. As the former has grown its ad performance, it’s led to more clients rebooking campaigns. Across the magazine publisher’s portfolio, which includes titles like The Week and Men’s Fitness, affiliate revenue grew 72% in 2018. On Dennis’ main product-review site, Expert Reviews, affiliate revenue grew 83% during the same year and now accounts for 70% of the title’s revenue, up from virtually nothing three years ago, according to the ... read more

In Germany, the war between premium publishers and ad-blocker company Eyeo continues to rage. Axel Springer remains undeterred by a string of court-case losses against AdBlockPlus owner Eyeo over the last four years. Rather, the digital media giant is once again suing the firm — this time on the grounds of copyright infringement. Publisher hand-wringing over the state of ad blocking across Europe has lessened since 2016 when it first reached crisis levels. But the loss in revenue it causes is still enough to spur publishers, in Germany at least, to continue the fight. Axel Springer’s issue remains ... read more

The fat hit the fryer with Burger King this week, when it launched an Instagram campaign for its new 'Vietnamese-style' Burger in New Zealand. The campaign, which featured white actors attempting to eat a burger while using chopsticks incorrectly, was quickly removed by the fast food giant, after social media users from a diverse range of East Asian backgrounds pointed out that it was racist and offensive. It’s not the first time we’ve seen huge brands use chopsticks as a semiotic signifier for 'East-Asianness'. Last November, Dolce and Gabanna released a series of ads depicting an Asian model in a ... read more

Google held a meeting Thursday with its top publisher partners to discuss numerous new product changes, collectively called “unified pricing,” that could upend publisher strategy and leave them with less control over their ad inventory. It soon got heated. Multiple publishers in the group, whose attendees included The New York Times, News Corp, Dotdash, Watson... Continue reading » The post Publishers Lash Out Against Google Over “Unified Pricing” Changes appeared first on AdExchanger. ... read more

nativemarketing.com - Last week, Bidtellect swarmed the inaugural ContentTECH Summit in San Diego, CA as the platinum sponsor. We were proud to be at the forefront of a conference filled of content game-changers and digit…Tweeted by @Bidtellect https://twitter.com/Bidtellect/status/1118983451615596545 ... read more

thedrum.com - Most people think about the US Army as being a force that fights on the frontlines overseas. The US Army National Guard takes a different approach with its recruitment campaign, showing that the fron…Tweeted by @TheDrum https://twitter.com/TheDrum/status/1118974746236837888 ... read more

builtinla.com - For a company that rubs shoulders with some of the biggest advertisers in the world, Ace Metrix’s offices are a surprisingly intimate and down-to-earth place. Although the company has been in busines…Tweeted by @humwin https://twitter.com/humwin/status/1118967931201654784 ... read more