We have closed the new issue of Digiday magazine. Expect to receive it in a few weeks. You’ll get a PDF copy next week. Here’s what we’re tracking this week. Reality check for publishing For the past two days, we have hosted 25 top publishing executives as part of our Moguls event in Miami. The event focused on giving executives space to think through problems related to platforms, video and user experience. The big takeaway: None of this is easy. One discussion point that resonated is the concept that the digital publishing industry is contracting. Google and Facebook ... read more

One of the biggest challenges faced by marketers today is creating a marketing mix across all channels that drives results. In a recent study, 78 per cent of U.S. marketers agree that understanding marketing technologies is now more important than ever. According to Toccara Baker, special operations consultant EMEA at Adobe, marketers can solve their measurement woes by using AdCloud, Adobe’s end-to-end platform for managing advertising across different media channels. “What we find with marketers is that they are using multiple solutions. Multiple attribution partners, multiple measurement partners and buying platforms,” she told The Drum at Dmexco last week. “With ... read more

Social networks like Instagram, Facebook and Snap have all developed self-serve platforms in some capacity for advertisers. Now, Pinterest has joined the crowd. On September 19, Pinterest introduced a self-serve tool for brands that use Promoted Pins. Now, brands can develop campaigns with around 100 members in Pinterest’s creator network, Pin Collective, in as little as 10 to 14 days. Previously, this typically took four to six weeks, according to Pinterest. Brands like Adidas Originals and Old Spice are early adopters. Here’s how the tool works: Advertisers submit a creative brief and review applications from Pin Collective members who want to work ... read more

AdExchanger | Women’s fashion brand Johnny Was wanted to do influencer marketing, but paying an Instagram star or blogger to wear its clothes didn’t feel right for the brand. “What we’re looking for is authenticity,” said Rob Trauber, CEO of Johnny Was. “There are very few people we would pay to influence our products because it’s not... Continue reading » The post Johnny Was Puts A Data-Driven Spin On Influencer Marketing appeared first on AdExchanger. ... read more

AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. As marketers and agencies become more selective about inventory and demanding of transparency, publishers need to respond in a way that makes sense not just... Continue reading » The post Demand-Path Optimization: The Flip Side Of Supply-Path Optimization appeared first on AdExchanger. ... read more

AdExchanger | “Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research vice president at Gartner. We've looked at marketing clouds from both sides now, up and down – and still, somehow, it's their illusions that we recall. Do... Continue reading » The post The Marketing Clouds Are Growing Apart appeared first on AdExchanger. ... read more

AdExchanger | The Body Shop is tapping into mobile wallet as more than just a way to pay. The cosmetics and skin care retailer will use mobile wallet to raise awareness and generate engagement for a campaign launched Wednesday as part of an effort to lobby the United Nations against product testing on animals. The brand hopes... Continue reading » The post The Body Shop Freshens Up Its Engagement Strategy With Mobile Wallet appeared first on AdExchanger. ... read more

strong>Yesterday, 19 September, Apple released the new iOS 11 update with significant changes to Safari, affecting the advertising community. The new feature will block cookies in the browser, which could hurt advertiser targeting and change the economic model of the current internet. The leading advertising groups in the industry have blasted Apple for this move and ExchangeWire have reached out to these experts to get their take on the matter. One of the new features in Apple’s new iOS 11 [...] The post Ad Industry Concerned Over Safari’s New Cookie-Blocking Feature appeared first on ExchangeWire.com. ... read more

strong>Yesterday, 19 September, Apple released the new iOS 11 update with significant changes to Safari, affecting the advertising community. The new feature will block cookies in the browser, which could hurt advertiser targeting and change the economic model of the current internet. The leading advertising groups in the industry have blasted Apple for this move and ExchangeWire have reached out to these experts to get their take on the matter. One of the new features in Apple’s new iOS 11 [...] The post Ad Industry Concerned Over Safari’s New Cookie-Blocking Feature appeared first on ExchangeWire.com. ... read more

Welcome to The Drum's US Creative Works in partnership with Workfront. This section is dedicated to showing the best creative work in North and South America and gives our readers the chance to decide which work we feature as our 'Creative Work of the Week.’ For project information, credits, and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form. To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting ... read more

What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond. Tim Perell knows both sides of the video storytelling equation. As founder of Process Media, he is responsible for bringing Hollywood films like the Dustin Hoffman and Emma Thompson romantic comedy Last Chance Harvey and the Robin Williams dark comedy World’s Greatest Dad to the screen, as well as smaller artistic films like Shortbus and Jump Tomorrow. Process also lends its filmmaking prowess to branded content, with ... read more

Samsung’s top US marketer Marc Mathieu has suggested that agencies should see social influencers as a threat to their business models as brands seek more direct ways to have conversations with their audiences.  Increasingly, the phone maker has been working directly with YouTube influencers to promote its products. One of its most significant marketing campaigns in the last two years has come from its work with Casey Neistat – a YouTuber with 7.8 million subscribers and a combined 3.5 million on Facebook and Instagram – who Mathieu described as the brand’s "creator in chief". It now puts such provenance on these non-traditional creators that in February, Samsung used the coveted ... read more

The world’s largest smartphone producers, Apple and Samsung, have suffered a steep decline in the public’s perception of their corporate social responsibility efforts, according to research from RepTrak. A study of the world’s 100 most reputable companies in terms of CSR performance, compiled from more than 170,000 ratings across the world’s 15 largest economies, found that Lego, at least in the public’s eyes, best covered the following criteria: “Support of good causes, positive societal influence and environmental responsibility, openness and transparency, ethical behaviour and fair business practices, and fair employee rewards, employee wellbeing and equal opportunities." The Danish toy and media ... read more

AdExchanger | When fans visit the newly built Mercedes-Benz Stadium in Atlanta, they immediately face an entranceway deliberately stacked with visuals: a giant falcon statue, a halo-shaped video scoreboard and a view of the city skyline. The first thing many do is take a photo and blast it across social media. And as they do, stadium staff... Continue reading » The post Is Mobile Data The Key To A New Generation Of Sports Fan? appeared first on AdExchanger. ... read more

While the maturity in different Asia Pacific markets can be stark, Integral Ad Science’s APAC MD Stephen Dolan, says clients are universally driving conversations around clarity and transparency, and it can be emotional. Speaking to The Drum, ahead of the upcoming The Drum Digital Trading Awards Asia Pacific, which Integral Ad Science is supporting, Dolan said that not judging brands on transparency and being flexible was important, because every brand has different needs.  The theme for this year’s awards is clarity and transparency and Dolan’s view follows that of IAB Singapore’s Miranda Dimopoulos, who said that clarity and transparency mean ... read more