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  • 10 questions with… Euan Jarvie, chief executive of Dentsu Aegis Network UK & Ireland
    In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks to them about what insights and life experience they can offer the rest of us. This week's 10 Questions are put to Euan Jarvie, chief executive of Dentsu Aegis Network UK & Ireland days after the wider company announced favourable earnings. What was your first ever job? A TV buyer at Zenith Media way back when tie-dye was considered the height of cool. It was great to work with some ... read more
    Source: The Drum – Digital & ProgrammaticPublished February 16, 2019 7:10 am
    4 hours ago
  • After A Bumpy Road, Ooyala Sells Video Player To Brightcove For $15 Million
    Video ad platform Ooyala is slowly being disassembled and sold piece by piece. On Thursday, Ooyala revealed it had sold its online video player to Brightcove for $15 million. The deal is expected to close in mid-2019. Brightcove, founded in 2004, provides a similar cloud-based video distribution solution as Ooyala. Its clients include Acorn TV,... Continue reading » The post After A Bumpy Road, Ooyala Sells Video Player To Brightcove For $15 Million appeared first on AdExchanger. ... read more
    Source: AdExchangerPublished February 15, 2019 10:34 pm
    12 hours ago
  • Ads We Like: NBA athletes 'sell out' to Hulu for the cash, highlighting brand transparency trends
    A couple of the NBA’s biggest stars are blatant about their love of sponsor money in Hulu’s live sports ads starting this NBA All-Star weekend. Hulu is launching its ‘Hulu Sellouts’ campaign with two 30-second national TV spots starring NBA superstars Joel Embiid and Damian Lillard. Created in partnership with new IPG agency Big Family Table, the campaign celebrates the “sellouts” in admitting that the brand paid athletes to tell people Hulu has live sports. In Portland star Lillard’s spot, we see the already tattooed player sitting in a tattoo parlor. He is preparing to get a tattoo stating “Hulu ... read more
    Source: The Drum – Digital & ProgrammaticPublished February 15, 2019 8:29 pm
    14 hours ago
  • Volkswagen US assembles bespoke WPP team with Johannes Leonardo at helm
    Volkswagen has bucked the trend of dismantling bespoke agency teams by handpicking specialists from across WPP to produce its US creative, naming Johannes Leonardo as its lead brand agency. The New York shop will pull together a bespoke team together with specialists from across a number of other WPP agencies. WPP would not comment on which particular agencies it would be working with. However, a release noted expertise would be brought in to staff data intelligence, CRM, retail, the company’s website and ‘other key functions for the brand’. The agency team will begin work immediately from New York, where Johannes ... read more
    Source: The Drum – Digital & ProgrammaticPublished February 15, 2019 4:54 pm
    18 hours ago
  • 11 of Paddy Power's most outrageous marketing stunts
    Never one to shy away from controversy, Paddy Power over the years has delivered some of the most memorable PR stunts and ad campaigns in the business.  The bookmaker brand has a history of inflammatory work although it is looking to lean into good causes like LGBT rights - especially during the World Cup in Russia.  1) Loyalty's Dead Ryan Giggs' brother Rhodri was unveiled as the face of Paddy Power's latest loyalty campaign, poking fun at the pair's infamous fall-out.  Peter Cattaneo of The Full Monty fame created a ruthlessly comedic spot.  Video of Loyalty’s ... read more
    Source: The Drum – Digital & ProgrammaticPublished February 15, 2019 4:25 pm
    19 hours ago
  • Five common digital marketing problems for the finance sector – and how to overcome them
    When it comes to digital marketing for the finance sector, it’s a competitive world out there. You’re competing with everything from high street banks to aggregators such as MoneySupermarket. On top of that, you have the red tape around compliance and transparency, meaning there are restrictions and limitations to the kind of content you can put out there. Run2 works on behalf of a number of finance clients, so we asked our digital marketing team about the most common obstacles they face and how to overcome them. There’s a lot of red tape When creating content for the finance sector, compliance ... read more
    Source: The Drum – Digital & ProgrammaticPublished February 15, 2019 3:27 pm
    20 hours ago
  • Can BAFTA’s diversity policy be applied to advertising?
    As a British-born Chinese girl growing up, the only people I saw on screen who looked like me were kung fu fighters, four-eyed geeks and Vanessa Mae. Whenever I saw anyone of any colour (which was rare), I would feel that they represented me. And I still feel like that to a certain degree. I was really proud to see a parade of people with different skin colours either presenting or picking up an award at this year’s BAFTAs. Shout-outs to (but not confined to) Letitia Wright, Michelle Yeoh, Riz Ahmed, Spike Lee and Yalitza Aparicio, displaying the breadth of ethnicities that have ... read more
    Source: The Drum – Digital & ProgrammaticPublished February 15, 2019 3:13 pm
    20 hours ago
  • RetailTechNews is Becoming DTCDaily
    We are big believers in the direct-to-consumer (DTC) segment. We firmly believe this will be a big trend, not only in marketing, but also in the wider economy over the next ten years. The rise of media platforms, like Facebook and Google, commerce platforms (Amazon, Alibaba, Shopify et al), data-driven buying, and a fundamental change in consumer behaviour, have provided the perfect opportunity to spin up agile direct-to-consumer companies. Some are calling this the ‘democratisation of capitalism’, where transnational start-ups can compete [...] The post RetailTechNews is Becoming DTCDaily appeared first on ExchangeWire.com. ... read more
    Source: ExchangeWirePublished February 15, 2019 2:00 pm
    21 hours ago
  • RetailTechNews is Becoming DTCDaily
    We are big believers in the direct-to-consumer (DTC) segment. We firmly believe this will be a big trend, not only in marketing, but also in the wider economy over the next ten years. The rise of media platforms, like Facebook and Google, commerce platforms (Amazon, Alibaba, Shopify et al), data-driven buying, and a fundamental change in consumer behaviour, have provided the perfect opportunity to spin up agile direct-to-consumer companies. Some are calling this the ‘democratisation of capitalism’, where transnational start-ups can compete [...] The post RetailTechNews is Becoming DTCDaily appeared first on ExchangeWire.com. ... read more
    Source: ExchangeWirePublished February 15, 2019 2:00 pm
    21 hours ago
  • RetailTechNews is Becoming DTCDaily
    We are big believers in the direct-to-consumer (DTC) segment. We firmly believe this will be a big trend, not only in marketing, but also in the wider economy over the next ten years. The rise of media platforms, like Facebook and Google, commerce platforms (Amazon, Alibaba, Shopify et al), data-driven buying, and a fundamental change in consumer behaviour, have provided the perfect opportunity to spin up agile direct-to-consumer companies. Some are calling this the ‘democratisation of capitalism’, where transnational start-ups can compete [...] The post RetailTechNews is Becoming DTCDaily appeared first on ExchangeWire.com. ... read more
    Source: ExchangeWirePublished February 15, 2019 2:00 pm
    21 hours ago
  • Foot Locker centralizes back-end brand experience with Adobe integration
    Foot Locker has seven different brands under its heel. To centralize that cross-brand experience, the apparel company has gone through a back-end digital transformation. Foot Locker has re-platformed its entire digital infrastructure using Adobe Experience Could, which is all running on Microsoft Azure. Pawan Verma, executive vice-president, chief information and customer connectivity officer at  Foot Locker, said the integration is about creating a common ecosystem to help connect data with varied front-end experiences. "The real value there is that we can innovate much faster. If we have a new feature coming in or we drop a new enhancement, we don't ... read more
    Source: The Drum – Digital & ProgrammaticPublished February 15, 2019 2:00 pm
    21 hours ago
  • Manchester United partners Maui Jim in the shade of £19.6m Mourinho pay-off
    Manchester United has secured a partnership with Hawaii-based sunglasses and eyewear brand Maui Jim. Helping to mark the occasion, Red Devils adopted the shades to kick off a sleek content partnership that will help subsidise the lucrative £19.6m pay-off delivered to former manager Jose Mourinho and his staff. Not long after Manchester United secured a partnership with grooming brand Remington, it has adopted a premium eyewear partner as it looks to further monetise its substantial global profile. Anthony Martial, David De Gea and Jesse Lingard all modeled the shades to mark the partnership (above). In a separate video that has been rolled out ... read more
    Source: The Drum – Digital & ProgrammaticPublished February 15, 2019 12:51 pm
    22 hours ago
  • Strategy is valuable, so why don't we value it?
    It came to my attention recently that two chief executives (who’ll remain nameless mainly because they didn’t tell me who) mentioned to The Drum that they thought strategy was the next agency function (after creative, media, data, etc) that would probably be moved in-house because it was an area that clients thought they could handle internally and agencies would accept having to lose.   I was asked for an opinion. It won’t surprise you to hear, as a strategist, and I'll admit that this got me a little riled.   I’m going to start by saying that, for me, being ... read more
    Source: The Drum – Digital & ProgrammaticPublished February 15, 2019 12:49 pm
    22 hours ago
  • The Brit Awards to leverage star-led digital activations amid falling TV figures
    Amid falling TV ratings, the 2019 Brit Awards has recruited a cast of stars to create presenter-led content across its social platforms, to recreate the feeling of being at the awards for those who can't be there in person.  The awards will take place next Wednesday (February 20th) and will be hosted by Jack Whitehall for the second time running, boasting performances from The Greatest Showman’s Hugh Jackman, Calvin Harris, Pink, Sam Smith and Rag’n’Bone man. Last year, ratings for the awards on ITV were down by 900,000 viewers, despite a strong line-up of performers, with the live broadcast averaging 4.5m.  The Brit Awards ... read more
    Source: The Drum – Digital & ProgrammaticPublished February 15, 2019 12:44 pm
    22 hours ago
  • Tangle Teezer appoints Avenue Digital for international SEO and paid search
    British hairbrush brand Tangle Teezer has appointed London search agency Avenue Digital to handle its SEO and PPC activity following a competitive pitch. Established in 2007, Tangle Teezer is an innovator in the detangling hairbrush market with hair and styling products sold worldwide in over 70 countries. Avenue have been appointed and retained to strategise and implement a series all channel digital campaigns that will touch parts of search, shopping, and social with localised content and translation services. Head of ecommerce at Tangle Teezer, Courtney Johnson, said: “We selected Avenue as our partner based on their digital expertise, strategic leadership ... read more
    Source: The Drum – Digital & ProgrammaticPublished February 15, 2019 12:41 pm
    22 hours ago

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