First it was Mobile World Congress in Barcelona, then Facebook’s global marketing conference and now F8. Fear over spreading the coronavirus is scuppering events around the world, and rightfully so. As of Friday, there are 31 active cases of coronavirus reported in Spain, with three in Barcelona. But the last-minute MWC cancellation less than two... Continue reading » The post Coronavirus Aside, Some Mobile Ad Tech Companies Doubt The Value of MWC appeared first on AdExchanger. ... read more

With the life expectancy of big corporate businesses getting shorter by the year, creating brands that both resonate with consumers yet also remain profitable is getting harder and harder to achieve. Finding the right balance between having a clear social purpose and an innovative business model isn’t easy. A panel discussion hosted by The Drum, in partnership with Iris, will pinpoint the new levers that will drive success in an advertising world where pressure from political, social and environmental circles has never been greater. Moderated by The Drum’s associate editor Sonoo Singh, this panel, which also features Iris’ managing director ... read more

For our experiential focused whitepaper – Live Amplified – we collaborated with a number of industry experts to explore why experiential is essential to a brand’s authenticity, and how to get it right. The power of experiential to embed rich memories, and the importance of telling a powerful story, are two of the factors we identified as being crucial to truly impactful experiential. Tell a powerful story Data abuse and other forms of digital malpractice hide in the shadows; consumers want brands to step into the daylight. Experiential shows you’re eager to let people get up close, explore your story ... read more

Cult, known to be one of the world’s fastest growing independent creative agencies, has welcomed three new employees to its Brooklyn office. Jincey Lumpkin joins as associate creative director, while Brian P Kelly and Coco Kimelman have come on board as a senior strategist and producer respectively. Lumpkin is a industry recognised thought leader on women and culture. She has given talks at Harvard, TEDx and various summits devoted to business and creativity, and penned long-running columns for Huffington Post and The Advocate.  Out Magazine even listed Jincey in its "OUT 100", naming her as one of the world's most influential gay people. Prior to this appointment, she was ... read more

To showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks to them about what insights and life experience they can offer the rest of us. This week's 10 Questions are put to Sedge Beswick, founder and managing director of influencer marketing agency, Seen Connects. What was your first ever job? The first job I ever had was at 16, working as an experiential-promo-girl. I dressed up as an anime character at a Monster Truck event, got free converse out of it and ... read more

Hearst UK has partnered with digital talent agency Sixteenth to better train and deploy influencers across its network, centering on its editorial staff. The publisher of 26 brands, including Esquire, Elle, Harper’s Bazaar, Cosmopolitan and Good Housekeeping, has created the Hearst Influence Network. The group will serve as an in-house talent and influencer initiative, promising to grow and develop the talent in the stable. It will help Hearst UK content reach further by training its editorial in the art of influence. There is also a commercial incentive. It adds to Hearst Solutions an influencing product that sits alongside Hearst Content ... read more

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAS Threat Lab calls for industry to update ads.txt files; 24sata and Njuskalo select Permutive; Sojern offers new travel marketing solutions to attractions customers; Mindshare develops LGBTQ PMP; and Caters news agency partners with Primis for content syndication. IAS Threat Lab calls for industry to update ads.txt files Integral Ad Science (IAS), a global leader in digital ad verification, has [...] The post IAS Threat Lab Calls for Industry To Update Ads.txt Files; 24sata and Njuskalo Selects Permutive ... read more

"Each business is a victim of Digital Darwinism, the evolution of consumer behaviour when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened."  ...so says Brian Solis, a thought leader in the area of social media, communications, technology and business. As ominous as it sounds, it is true. That doesn't mean, however, that we can't see the positives that such evolution brings. So, let's have fun while trying to avoid becoming digital dinosaurs and satiate our appetites with our top five tips for brands in 2020.   Be ... read more

Swedish broadcaster Expressen TV won ‘B2C Editorial Team of the Year’ at The Drum Online Media Awards 2019. Here, the team give us a behind-the-scenes look at how they produce their award-winning output.   The headlines Expressen TV has had a rapid and successful development since the launch of its live TV channel in Sweden in 2015. The aim is to be number one in breaking news in our market. Expressen TV is the live streamed news channel at Expressen.se. It is live from 06:00 – 24:00, 7 days a week. Throughout the day, the channel consists of three formats; “The Latest ... read more

Walmart has mounted a rearguard action to claw back lost market share from Amazon with the launch of Walmart+, a paid membership programme which bears an uncanny resemblance to Amazon Prime.   After finding itself on the ropes amid Amazon’s remorseless rise Walmart is playing to its strengths in bricks and mortar retail by rebranding its Delivery Unlimited business, which offers same-day grocery deliveries in return for a $98 per year subscription fee. That isn’t the end of the story however with Walmart seeking to improve its prospects further with the implementation of new facilities such as the ability ... read more

While it continues to invest in data and organic search talent, don't expect M&S to in-house more traditional elements of the planning and buying process any time soon. "When you look at the distribution of your core data, where that lives and the value that could unlock for us as a brand, that’s at the core of what we’ve been doing," the brand’s head of media channels Maria O’Flynn said during a conference hosted by the Incorporated Society of British Advertisers (Isba) on Thursday (28 February). "There’s obviously planning and buying functions, all of which are moving at pace in ... read more

The UK fintech market is a crowded one. Neon coral and turquoise bank cards are quickly filling up wallets and purses across the nation, setting new customer expectations about what kind of experience banks should offer, and the services they should provide. Starling is the turquoise one, or navy blue if you’re a business customer. It was founded in 2014 by RBS, Allied Irish Banks, Lloyds Bank and UBS veteran Anne Boden in 2014 and as of this month it has raised £323m in funding to date. Along with its pink-hued rival Monzo (with which it has a tumultuous history) ... read more

If advertising wants to keep using big data sets filled with consumer information, they’ll have to do a better job protecting them. And differential privacy is one of the most promising weapons in the privacy-protecting arsenal. This week on The Big Story, senior editor Allison Schiff dishes on differential privacy. It might sound like an... Continue reading » The post The Big Story: The Difference In Differential Privacy appeared first on AdExchanger. ... read more

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Many media owners still struggle to see the long-term opportunity in front of them. But I am filled with hope when I hear that some... Continue reading » The post Media, Not Ad Slots, Is The Product appeared first on AdExchanger. ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What Makes It Tik? A story by Bloomberg’s Kurt Wagner and Sarah Frier examines the intense sharing activity on TikTok, where successful marketing campaigns can get billions of views. “This type of virality just does not happen on Instagram or Facebook or YouTube,” said... Continue reading » The post Brands Lean In To TikTok; FCC May Fine Telcos For Weak Location Data Safeguards appeared first on AdExchanger. ... read more