News Feeds

  • How to engage people through sport
    Sport has long been a go-to platform for brands looking to connect with an audience, and for good reason. People care passionately about sport, and by aligning with it, marketers hope some of that fan passion will extend to their brand.    Reaching fans is one thing, but I feel that brands often overlook the most highly engaged, committed and passionate people at the heart of any sport: the people who play week in, week out. While some sports are struggling for participation, we are still talking about millions of people actively involved on a regular basis. Sport England’s latest data ... read more
    Source: The Drum – Digital & ProgrammaticPublished November 17, 2017 5:25 pm
    6 hours ago
  • Bill Murray & Brian Doyle-Murray debut on Facebook Watch with quirky minor league baseball series
    Anyone who watched the 2016 World Series saw longtime suffering Cubs fan Bill Murray crying tears of joy when they won, and his baseball fandom runs deep, which is why he and his brother have teamed up for an unscripted series to debut on Facebook Watch on Monday (November 20). Oso Studios and Facebook are premiering 'Bill Murray and Brian Doyle-Murray’s Extra Innings,' an original series on minor league baseball hosted by the comedy icons. The ten-episode digital series will run on Facebook Watch, with new episodes available weekly on Mondays. People can watch by following Bill Murray and Brian Doyle-Murray’s Extra Innings Show Page, where ... read more
    Source: The Drum – Digital & ProgrammaticPublished November 17, 2017 4:59 pm
    6 hours ago
  • 5 things to know from this week: Oath’s layoffs, Colin Kaepernick’s absence from brand campaigns and more
    This week’s things to know include Oath’s latest layoffs, Colin Kaepernick’s lack of major brand suitors and more. Oath undergoes more cuts Oath, the subsidiary Verizon created to house Yahoo and AOL, kicked off a brutal day in digital media by laying off up to 560 people — slightly less than 4 percent of its global workforce — on Oct. 16. The cuts weren’t concentrated in specific brands or locations, but staffers from Yahoo Finance in the U.K. were among those affected. Oath previously let go 2,100 people — about 15 percent of its employees — after Verizon’s acquisition of ... read more
    Source: DigidayPublished November 17, 2017 3:33 pm
    8 hours ago
  • Collaborate or Die: Q&A with Dan de Sybel, Infectious Media
    strong>Will the upcoming GDPR regulations end up making the Google/Facebook duopoly even more dominant in the digital media world – and what can smaller players do? Dan de Sybel, CTO, Infectious Media, thinks that with the challenges of GDPR close on the horizon, it’s now time to collaborate or die. ExchangeWire: What effect will GDPR have on the diversity of providers in the programmatic sector? Dan de Sybel: Initially, GDPR will drastically cut down the number and diversity of partners with whom [...] The post Collaborate or Die: Q&A with Dan de Sybel, Infectious Media appeared first on ExchangeWire.com. ... read more
    Source: ExchangeWirePublished November 17, 2017 3:00 pm
    8 hours ago
  • Podcast: PebblePost’s Marita Scarfi Delivers… The Mail
    AdExchanger | Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. In the mid-’90s, Marita Scarfi was working as an accountant but wanted in on nascent the internet economy. After a period of networking, she landed at digital agency Organic, where over the course of 17 years she rose from controller to CEO. After a stop... Continue reading » The post Podcast: PebblePost's Marita Scarfi Delivers… The Mail appeared first on AdExchanger. ... read more
    Source: AdExchangerPublished November 17, 2017 2:55 pm
    8 hours ago
  • Dmexco Future Murky In Wake Of Founder Fallout
    AdExchanger | Will Dmexco become a no-go? Late last week, the organizers of the Digital Marketing Exposition & Conference (Dmexco) in Germany abruptly severed ties with the show’s two co-founders, Christian Muche and Frank Schneider, sparking concerns over Dmexco’s future. Reports alleged that Dmexco’s organizer and the event’s trademark holders had parted ways with Muche and Schneider’s consulting... Continue reading » The post Dmexco Future Murky In Wake Of Founder Fallout appeared first on AdExchanger. ... read more
    Source: AdExchangerPublished November 17, 2017 2:22 pm
    9 hours ago
  • Greggs and the sausage roll Jesus: is it ok for a brand to parody religion?
    Intentionally or not, Greggs has walked into a perfect storm in a polystyrene cup with its advent calendar ad which replaces Jesus with a sausage roll in the nativity scene. Publicly, the brand may be eating humble pie, but with only 1.5% of the country regularly attending church, whatever sales Greggs loses will be dwarfed by the huge gains that follow widespread national coverage. Madonna outraged clergymen on the release of her smash hit, Like a Prayer. It was a calculated move and propelled her from singer to superstar. Causing controversy is part of brand Madonna, however, but the same might not ... read more
    Source: The Drum – Digital & ProgrammaticPublished November 17, 2017 2:16 pm
    9 hours ago
  • The FCC paves way for greater media consolidation as it repeals 'stale' broadcast ownership rules
    The US Federal Communications Commission (FCC), led by chairman Ajit Pai, has repealed a series of broadcast ownership regulations that could pave the way for greater consolidation in the media industry. The regulations were first put in place in the 1970s to ensure that a diversity of voices and opinions could be heard on the air or in print. But Pai believes those rules were keeping the media industry out of the digital age since they don't take into account how the media industry has changed over the years, which has seen traditional media outlets facing rising competition from the likes of blogs, websites and ... read more
    Source: The Drum – Digital & ProgrammaticPublished November 17, 2017 1:10 pm
    10 hours ago
  • KFC launches $10,000 anti-tech 'internet escape pod' in holiday season stunt
    KFC has come up with a novel way of escaping the never ending cycle of Black Friday emails and seasonal humble brags in the form of a $10,000 'internet escape pod'. The brand is touting the one-of-a-kind steel structure, which comfortably fits up to four adults, as a "true respite" from Cyber Monday deal reminders, the relentless desire to check Facebook and Instagram and the constant streaming of Christmas songs.  “We've come up with several technologically advanced, creative experiences for our customers and fans this year. But even we feel the burden of technology during the holiday season. So we ... read more
    Source: The Drum – Digital & ProgrammaticPublished November 17, 2017 1:07 pm
    10 hours ago
  • Story-living – why brands need to move beyond narrative into drama
    The experience economy is growing. We’re spending more on doing things than buying things. Consumers also know and expect more than ever and are getting more demanding. As a result, brands are having to work harder to engage people on a deeper level to foster long-term loyalty.   This shift in consumer behavior set up our latest thought leadership event, The Tap. With the theme of 'story-living', we set out to explore what experience marketing means and why it’s going to become increasingly important in the future. Our panelists for the evening included Luke James, founder of Sports Innovation Network and ... read more
    Source: The Drum – Digital & ProgrammaticPublished November 17, 2017 12:41 pm
    10 hours ago
  • Tamara Ecclestone’s baby skincare range Fifi & Friends appoints Media Bounty to lead latest social campaign
    Commercial consultancy Romelle Swire has hired Media Bounty to lead on creative, content strategy and production for Tamara Ecclestone’s baby skincare range, Fifi & Friends. Media Bounty will be bringing to life a hero content campaign for YouTube, Facebook and Instagram, with the first creative - ‘Life Behind The Lens’ -  taking a playful slant on the reality of parenting. Influencers will also be employed to amplify the core message at the start of 2018. Ayo Ogunde, head of digital strategy and e-commerce at Romelle Swire, said: “We were looking for an agency that could not only challenge us but also collaborate with our ... read more
    Source: The Drum – Digital & ProgrammaticPublished November 17, 2017 11:05 am
    12 hours ago
  • With The Trading Desk Heyday Behind It, Xaxis Shifts Its Narrative To Guaranteed Outcomes
    AdExchanger | As holding companies distribute programmatic knowledge to their operating agencies, trading desks are repositioning to stay relevant to clients. Xaxis, GroupM’s trading desk that pioneered the model of selling media to clients at a mark-up on a guaranteed CPM, will now buy for clients on guaranteed metrics that impact business performance, such as viewability and... Continue reading » The post With The Trading Desk Heyday Behind It, Xaxis Shifts Its Narrative To Guaranteed Outcomes appeared first on AdExchanger. ... read more
    Source: AdExchangerPublished November 17, 2017 11:00 am
    12 hours ago
  • Business on the Move: Starbucks, Nando's, Deutsche Telekom and more
    Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions. Agency wins Starbucks has appointed Iris to lead its creative account in Europe, Middle East and Africa following a competitive pitch. The process was led by Creativebrief. The agency’s first work for the coffee brand will launch next year and run across 41 markets. This is the first time that Starbucks has consolidated its creative duties for EMEA into a single agency. 72andSunny handles the brand's global advertising, but remains unaffected by the appointment of Iris. Nando's has appointed Livity to ... read more
    Source: The Drum – Digital & ProgrammaticPublished November 17, 2017 11:00 am
    12 hours ago
  • BT's cross-generational TV campaign continues brand's 'connecting people' push
    BT has begun championing the power of TV to bring people closer together for its latest heartwarming advertising campaign. Packing an emotional punch, the AMV BBDO devised advert follows a boy and his grandmother through various points in their lives, together with the special moments they share re-living favourite moments from TV programmes and films. Opening with footage of the pair playing in a park the minute-long clip fast forwards to Luke’s first day at school by way of quality couch time, before drawing to a close in hospital as an adult Luke revisits these memories with his grandmother. There is a ... read more
    Source: The Drum – Digital & ProgrammaticPublished November 17, 2017 10:20 am
    13 hours ago
  • DigiTrust Gains Momentum; Advertisers Find Agencies Untrustworthy
    strong>ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: DigiTrust reaches critical mass; Study finds advertisers hypercritical of agencies; TabMo partners with Adyoulike; Suggestv closes seed funding round; and TVSquared buys wywy. DigiTrust is gaining momentum DigiTrust, intended as a neutral, independent, nonprofit ID consortium with initially 20 tech partners on board, was only established last year. Since then, the initiative has pushed their standardised user token idea and is now gaining momentum [...] The post DigiTrust Gains Momentum; Advertisers Find Agencies Untrustworthy appeared first on ExchangeWire.com. ... read more
    Source: ExchangeWirePublished November 17, 2017 10:00 am
    13 hours ago

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