Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced it has powered advertising campaigns for more than 100 women-owned businesses, as part of its #RecommendHER program. Taboola ran this global initiative during March 2021, providing $500,000 of free advertising on its network to women-owned businesses. Participants in #RecommendHER received access to Taboola’s vast network which reaches 516 million daily active users, in a brand safe environment. These brands joined more [...] The post Taboola Drives Advertising Success for More Than 100 Women-Owned Businesses as Part of #RecommendHER Program appeared ... read more

The CPMs better be $1. On Thursday, Dollar Tree became the latest retailer to launch its own retail media network for its subsidiary, Family Dollar. The network, called Chesapeake Media Group, (Dollar Tree’s headquarters are located in Chesapeake, Virginia) joins the ranks of Walgreens, Walmart, CVS Pharmacy, Target/Roundel, Kroger, Best Buy and The Home Depot,... Continue reading » The post Dollar Tree Launches Its Retail Media Network (We May Have Just Hit Peak Retail Media Network) appeared first on AdExchanger. ... read more

Genius Sports, a global sports technology and data business, has reinvigorated its brand to better reflect its future ambition. The work, led by independent global brand agency Dragon Rouge, includes the development of a new brand strategy, architecture, identity and application. Genius Sports powers the global sports data ecosystem connecting sports, betting and media. It builds software that captures, manages and distributes sports’ official live data and video, develops backend/outsourced software and services used by sports betting companies to run their products, and delivers digital content and marketing services used by sports, media and betting companies to help engage sports ... read more

Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced it has been working with Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, to scale first-party identifiers in privacy-safe ways. With the pending elimination of third-party cookies, the industry must establish future-proof identity solutions for publishers and buyers. As part of their efforts, Magnite and Adform measured monetisation lift based on first-party identifiers, including environments that currently disallow third-party cookies such as [...] The post Use of First-Party Identifiers Shows Significant Lift in eCPMs According to Findings from Magnite and Adform ... read more

Leading in-game advertising platform, Adverty, today announced a collaboration with Oracle Moat, to provide enhanced measurement and verification for in-game ad traffic and impressions. Oracle Moat’s iconic verification solution will give publishers, agencies and advertisers access to trusted third-party measurement for in-game ad campaigns. Adverty’s mission is to deliver seamless advertising which connects brands and audiences through its revolutionary technology, built specifically for gaming, at a time when more than three billion people around the world play video games regularly. Tobias Knutsson, [...] The post Adverty Announces Collaboration with Oracle Moat to Enhance Measurement Across its in-Game Advertising Platform appeared ... read more

In today’s ExchangeWire news digest: tech start-ups Gojek and Tokopedia merge to create “GoTo”; Google’s vice president of government affairs and policy urges the Biden administration to work more closely with the EU; and games developer Tripledot Studios raise USD $78m in a Series A funding round.   Gojek and Tokopedia merge to create “GoTo” Indonesia-based tech start-ups Gojek and Tokopedia are reportedly in the final stages of a USD $18bn (£13.1bn) merger. The deal, which is expected to close later this month, [...] The post Gojek and Tokopedia Unite to Launch “GoTo”; Google Urge US to Join EU Tech ... read more

The Drum Awards is a global awards programme which recognizes best practice, the best companies and the best people from across the marketing and communications industry.  The awards are made up of a series of competitions that run throughout the year, split across four categories: Digital, Marketing, Creative and Media.   If you’d like to speak to a member of team to discuss your options and get personalised advice, email award.extensions@thedrum.com.  You can also download a PDF of the 2021 awards calendar which contains all the deadline, nomination and ceremony dates across the year.  If you’re looking to get the recognition you deserve, enter today:  Digital Awards  Search: ... read more

Publicis Groupe has pipped market expectations, with its Q2 financial results marking a return to growth amid wider global economic instability. Speaking to The Drum, chief executive Arthur Sadoun says the number was buoyed by “disproportionate” digital investment and discusses what clients want from the current media pitch frenzy. Against the odds, Publicis Groupe has posted a return to growth for the second quarter of 2021, with organic revenues getting a boost of 2.8% ending a streak of declines. The upward trend was bolstered by growth in the US and APAC regions, as well as a “disproportionate” shift towards digital services, ... read more

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Bryon Schafer, SVP of research at Vevo. Today, the media industry faces multidimensional fragmentation, heightened media competition, limited measurement, and rapidly decreasing TV ad supply. Networks have pivoted toward streaming, and the buying community... Continue reading » The post The Buyer’s Dilemma Has Come Home to Roost appeared first on AdExchanger. ... read more

The pandemic accelerated the shift to ecommerce for everything from groceries, exercise equipment, furniture – and art. Artsy, an online marketplace for buying and selling fine art, saw its ecommerce business grow 150% last year as people looked to beautify their homes or make some extra cash by selling art on consignment. Galleries and museums struggled... Continue reading » The post Artsy’s CMO On The Art – And Data Science – Of Looking Beyond The Top Of The Funnel appeared first on AdExchanger. ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trustbusting The antitrust bills just keep piling up for Big Tech. Sen. Josh Hawley (R-Mo.) unveiled one of his own this week, and he means business. Its even got a tough-sounding name that would make Chuck Norris proud: the “Trust-Busting for the Twenty-First Century... Continue reading » The post Sen. Hawley Proposes Trust-Busting Bill; Verizon Media Rolls Out FLoC Alternative appeared first on AdExchanger. ... read more

When Alison Phillips was a younger journalist she would inform colleagues she was going out to meet a contact on the other side of the city before heading to her home district in London to see her child perform in a school sports day or nativity play. Today as editor of the mass-circulation Daily Mirror and chair of the U.K.’s Women in Journalism network, she does all she can to ensure female staff are not forced to cover their tracks in such a way in order to fulfil their parental responsibilities. “Go to the nativity play! I would feel mortified ... read more

Republican Sen. Josh Hawley of Missouri has put what he called “woke mega-corporations” on notice, particularly tech platform giants including Facebook and Google. However, new antitrust legislation he proposed could place drastic new restrictions on all sorts of big businesses. Despite some similarities to a recent antitrust reform bill from Sen. Amy Klobuchar of Minnesota, bipartisan momentum behind Hawley’s bill is likely to be tepid at best considering his polarizing push to contest the Electoral College vote on Jan. 6 certifying Joseph Biden as president. Still, the legislation could step up congressional dialogue around updating the government’s ... read more

Singapore’s flagship airline carrier brand recently unveiled its new brand architecture. The Drum gets UK-based agency DLMDD’s founder Max de Lucia to share what went into creating the new sonic identity for the iconic brand  Even as the world waits to get back to a situation where travelling from one country to another is the easiest thing to be done, at least one airline brand is not waiting. It has been busy crafting its new brand architecture deploying the elements of sound to its identity.  Singapore Airlines (SIA), the flagship carrier airline of Singapore, has unveiled a new sonic identity entitled ... read more

The nature of employer rewards programs has transformed, accelerated by the events of 2020 — a year of sweeping change. Employees shifted to digital, their preferences moved to digital wallets and they asked for new and surprising ways to use the rewards their employers delivered. In these new interviews, employer rewards experts talk about the evolving relationships between businesses and their employees in 2021 and beyond. The post Video: How employer rewards and incentives changed in 2020 appeared first on Digiday. ... read more