What goes down must go up. Now that the economy is slowly beginning to reopen, Facebook CPMs have bounced back and then some after dropping precipitously in March due to the pandemic. When COVID-19 hit, CPMs on Facebook dipped by as much as 50% in some cases, according to eMarketer. CPMs on social platforms were... Continue reading » The post Facebook CPMs Are Shooting Back Up appeared first on AdExchanger. ... read more

For better or for worse, the country is starting to reopen. But that doesn’t mean advertisers are simply flipping their media plans back on. As advertisers return to the market, they’re thinking critically about how consumer media and shopping habits have changed, and how strategies that worked in the past won’t necessarily work in the... Continue reading » The post Brands Hesitantly Return With New Marketing Strategies As The Country Reopens appeared first on AdExchanger. ... read more

True to form, BrewDog has piped up to poke fun at Dominic Cummings and his recent lockdown journey, by christening its new beer 'Barnard Castle Eye Test IPA.'  Swiftly responding to the Cummings blunder, on Tuesday (26 May) BrewDog founder James Watt posted on Twitter, telling his followers that inspired by recent events, BrewDog was making a new beer. While Watt asked Twitter users what to call the IPA, the post suggested 'Cummings & Goings,' '260 Miles,' 'Stay at Homes', and 'Barnard Castle Eye Test' as potential options. Inspired by recent events we’re thinking of making a new @BrewDog ... read more

True to form, BrewDog has piped up to poke fun at Dominic Cummings and his recent lockdown journey, by christening its new beer 'Barnard Castle Eye Test IPA.'  Swiftly responding to the Cummings blunder, on Tuesday (26 May) BrewDog founder James Watt posted on Twitter, telling his followers that inspired by recent events, BrewDog was making a new beer. While Watt asked Twitter users what to call the IPA, the post suggested 'Cummings & Goings,' '260 Miles,' 'Stay at Homes', and 'Barnard Castle Eye Test' as potential options. Inspired by recent events we’re thinking of making a new @BrewDog ... read more

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Much of JT Batson’s career has focused on bringing tech and automation to bear on the agency-publisher relationship. He was an early employee at Rubicon Project and a senior executive at Donovan Data Systems during the period when... Continue reading » The post The Next Wave Of Media Infrastructure, With Hudson MX CEO JT Batson appeared first on AdExchanger. ... read more

Two years have now passed since the EU’s General Data Protection Regulation (GDPR) came into force. At the time, most in the ad sector appreciated that it had become necessary to update regulations for a much changed digital world, but many were concerned it would damage their business models. The best case scenario for these businesses was that they could adapt fast, get behind industry solutions and avoid the huge fines and brand damage that would follow non-compliance. The worst case was that the regulation would sound the death knell on a formerly prosperous sector. Some things change… In the ... read more

The Covid-19 crisis has accentuated the importance of shared drinking experiences – and as we exit lockdown people will come together, often, to bond, share and create meaningful memories. So, what can your brand bring to the table? As countries across the world entered isolation in March, many optimistically proclaimed that Easter, a few weeks later, would be the first opportunity for restrictions to be eased – nations rising again after the Covid-19 crisis, as it were. But the fact that Easter and Passover happened amidst the worldwide lockdown has been a potent reminder of the role food and drink ... read more

Recipe box startup Gousto stopped accepting new customers and froze marketing spend when the UK entered lockdown. Demand greatly outpaced supply until it could squeeze more from its automated factory. After output was increased by 30%, Gousto planned an ambitious virtual dinner party, mixing celebs and thousands of subscribers. What could possibly go wrong? Last Friday (22 May), Gousto chief marketing officer Tom Wallis was drumming up excitement about the ’​Table For 1 Million’ campaign, a virtual dinner party Gousto planned to host with Nick Grimshaw, Paloma Faith, Katherine Ryan, David Haye and a horde of loyal Gousto subscribers that night.  ... read more

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: a bill aiming to ban the use of microtargeting on political advertisements has been introduced in the US; S4 Capital announces it’s acquisition of Digodat, which will merge with MightyHive; and India’s biggest brands are rumoured to be increasing their ad spend after the COVID hiatus. Democratic bill looks to prevent microtargeting in political ads A bill banning microtargeting in political advertisements has [...] The post US Seeks Ban on Political Ad Microtargeting; S4 Capital Adds Digodat to MightHive appeared first ... read more

Vox Media Chief Revenue Officer Ryan Pauley has dealt with a lot since the pandemic hit two months ago. His team first had to deal with the cancellation of South by Southwest, where Vox Media usually sets up a large presence. Then advertisers panicked and pulled spend. And now those same advertisers are reentering, albeit... Continue reading » The post Vox CRO Ryan Pauley On Using Scale To Weather A Crisis appeared first on AdExchanger. ... read more

The mental health toll of the new work from home reality has set in at agencies. Two-and-a-half months into remote work, some agency employees say that it’s now easier than ever to work longer hours than usual which can quickly lead to burnout. “We’re sitting in the same place and we lose track of time,” said FCB art director Victoria Rosselli. “The next thing you know we’ve skipped lunch and we’re still working. Naturally, you do work more when you’re just sitting in your room all day in front of a computer.” For Rosselli, the impact of the coronavirus ... read more

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Ward Flock, global vice president, Magnify, at Prohaska Consulting. If you're expecting to find yet another article about selling during a recession, feel free to browse elsewhere. Many sage sales consultants talk about promoting... Continue reading » The post Sellers, Beware Of The Customer You Can’t Afford appeared first on AdExchanger. ... read more

A lot of marketers talk about advertising on TikTok, but few can afford to do it let alone during a recession. Ads start at $8 per cost-per-thousand-impressions in the U.K. Also, they require advertisers to spend a minimum of $25,000. The platform isn’t for those advertisers looking for cheap viral marketing campaigns. Rather, it’s a premium media buy for those with deep pockets. TikTok’s premium is in part because the bulk of its ads are managed on behalf of media buyers by its own sales team. Ads on the social network are also new, which means it can get ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Are You Committed? Advertisers want more flexibility in upfront deals this year. Cancellation options are a big topic, with buyers pushing for the right to cancel a higher percentage of their commitments closer to air date, agency executives tell Digiday. Advertisers also want “expansion... Continue reading » The post Advertisers Want The Option To Cancel TV Commits; HBO Max Left Out Of Amazon And Roku appeared first on AdExchanger. ... read more

Over the past two months, digitally native startups have been some of the biggest beneficiaries of store closures. Yes, many startups like Away and Rent the Runway were hammered, as appetite all for travel and high end fashion all but disappeared. Additionally, companies that expanded heavily into physical retail — once viewed as a prudent move in the face of rising customer acquisition costs online — have also been hurt.  But, in having interviewed more than a dozen startups for this column over the past two months, a surprising number have reported seeing some of their best-ever sales days ... read more