News Feeds

  • Ad Tech Petitions W3C Board For More Fairness In Cookie Debates
    Ad tech companies are starting to make their voices heard at the W3C as the clock ticks down on third-party cookies in Chrome. At an Aug. 6 meeting of the W3C’s Advisory Board – the closest thing the W3C has to a board of directors – a handful of ad tech companies shared their concerns over the... Continue reading » The post Ad Tech Petitions W3C Board For More Fairness In Cookie Debates appeared first on AdExchanger. ... read more
    Source: AdExchangerPublished August 11, 2020 5:35 am
    2 hours ago
  • LiveRamp Seems Pandemic Proof, As Subscription Revenues Grew Despite COVID
    LiveRamp was one of the few advertising companies to post solid growth in its fiscal Q1, thanks to marketers seeking alternatives for addressable advertising. Revenue for the quarter was $99 million, up 21% year over year, LiveRamp reported Monday. Subscription revenue, which include LiveRamp’s SaaS products such as its Authenticated Traffic Solution (ATS), Safe Haven... Continue reading » The post LiveRamp Seems Pandemic Proof, As Subscription Revenues Grew Despite COVID appeared first on AdExchanger. ... read more
    Source: AdExchangerPublished August 11, 2020 5:05 am
    2 hours ago
  • Apple Reroutes Publisher Traffic To Apple News App; Shakeup At WarnerMedia
    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rules Don’t Apply  Apple is intercepting site traffic to publishers on Apple News+ and redirecting it to the Apple News app through updates to iOS 14 and MacOS Big Sur. The move not only cannibalizes publishers’ subscription audiences, but puts privacy-conscious Apple in a... Continue reading » The post Apple Reroutes Publisher Traffic To Apple News App; Shakeup At WarnerMedia appeared first on AdExchanger. ... read more
    Source: AdExchangerPublished August 11, 2020 5:03 am
    2 hours ago
  • ‘There are so many cool things we could do’: Publisher interest in subscription-driving bundles simmers
    After years of talk about bundles being key to digital media’s future, the economic shocks of past few weeks, plus some headlines from the past few days, have put the subject back at the front of everyone’s thinking. Bloomberg Media and The Athletic announced on August 4 that they were partnering on a bundle offering six months of the Athletic free to customers. The week before, the Local Media Consortium, a trade group that represents local publishers including The Dallas Morning News and the Philadelphia Inquirer, announced it was launching the Matchup, a program that would give local ... read more
    Source: DigidayPublished August 11, 2020 5:01 am
    2 hours ago
  • Craigslist founder Craig Newmark on why he’s donating millions to journalism
    Subscribe: Apple Podcasts | Stitcher | Google Play | Spotify There’s a cliche that tech industry founders are bent on reckless growth all because their aggressive entrepreneurial tendencies weren’t tempered by any college coursework in the humanities. But Craig Newmark, who founded the eponymous Craigslist in 1995, learned some useful lessons in sociology even before he got to college. “In the 1970s, my high school U.S. history and civics teacher taught us about the importance of a free press,” Newmark said on the Digiday Podcast. “A trustworthy press is the immune system of democracy.” Newmark has gone on to donate millions to journalistic programs ... read more
    Source: DigidayPublished August 11, 2020 5:01 am
    2 hours ago
  • ‘We’ll get briefs we couldn’t access before’: Inside Channel 4’s push for programmatic advertisers
    U.K. broadcasters may be losing ground to streaming platforms, but some like Channel 4 are using ad tech to ensure the same doesn’t happen with YouTube and Facebook. The broadcaster is selling ads in programmatic auctions it hopes will attract digital advertisers to TV.  The move marks the first time Channel 4 has automated the process of selling and buying ads in its All 4 streaming service on any device, including connected TVs. Historically, the broadcaster has let advertisers bid on those same ads using ad tech, but those deals had to be approved by a commercial exec before they ... read more
    Source: DigidayPublished August 11, 2020 5:01 am
    2 hours ago
  • ‘Changing the pipes to run on a better currency’: Publishers’ first-party data strategies take shape
    For years, publishers have been exploring different routes to reduce their reliance on the slowly dying third-party cookie, spurred inexorably on by Google’s announcement to deliver the final blow in 2022. The fruits of those explorations are showing as publishers increase revenue, grow addressable audiences pools and improve campaign performance using their own first-party data. One of Insider’s clients, for example, saw a performance lift of 11% over the preexisting campaign benchmarks when using the publisher’s first-party data in campaigns, said Jana Meron, Insider Inc.’s svp of programmatic and data strategy. Swearing off third-party data, publishers like The New ... read more
    Source: DigidayPublished August 11, 2020 5:01 am
    2 hours ago
  • TV, streaming show makers ease back into production despite coronavirus concerns — and insurance costs
    Hollywood is getting back to work, albeit slowly and a little uneasily. Now that Los Angeles has eased its shelter-at-home restrictions, TV and film producers are preparing to return to shooting. According to the official Los Angeles area film office FilmLA, since mid-June 577 permit applications have been filed for 422 different projects that are looking to begin production in the region. However, the figure represents only 34% of the usual application volume for that period, indicating a palpable mix of anticipation and anxiety within the industry about returning to production.  Itchy as producers are about getting back to ... read more
    Source: DigidayPublished August 11, 2020 5:01 am
    2 hours ago
  • How Mondelez is helping peckish consumers with conscious snacking under lockdown
    Amid the Covid-19 pandemic, consumers are searching for ports in the storm and for brands, that means established and trusted names are more important than ever. Mondelez‘s South East Asian marketing director tells The Drum what the company is offering consumers. Over the last few months of working from home and locked-down cityscapes, many consumers have turned to the culinary arts – trying out new recipes, baking new triumphs (or disasters) and generally cooking up a storm. The trend hasn't gone unnoticed at Mondelez, one of the biggest makers of snacks, confectionary and beverages in the world.  Nikhil Rao, the ... read more
    Source: The Drum – Digital & ProgrammaticPublished August 11, 2020 2:00 am
    5 hours ago
  • Meredith Builds Data Studio To Power Brands’ Strategy – Not Just Activation
    Meredith introduced its Data Studio Monday, a platform built out of its extensive first-party data set to help brands better understand their consumers both on and off Meredith’s properties. Data Studio is a way for Meredith to diversify its revenue away from advertising and monetize its massive first-party data set. And it is also available... Continue reading » The post Meredith Builds Data Studio To Power Brands’ Strategy – Not Just Activation appeared first on AdExchanger. ... read more
    Source: AdExchangerPublished August 10, 2020 4:37 pm
    14 hours ago
  • Adverty Partners with SuperAwesome to Enable Kid-Safe Advertising
    Adverty AB (publ) has signed an agreement with the leading kidtech platform SuperAwesome, to allow compliant, kid-safe ads to be displayed in relevant mobile games using Adverty’s in-game ad technology. The completed platform integration allows for frictionless access between SuperAwesome’s connected advertisers and Adverty’s game publishers. The partnership is expected to generate significant revenues from 2021 onwards. Adverty, the leading in-game platform for advertisers, agencies and content creators, announces a new partnership with the leading kidtech platform SuperAwesome, to enable safe [...] The post Adverty Partners with SuperAwesome to Enable Kid-Safe Advertising appeared first on ExchangeWire.com. ... read more
    Source: ExchangeWirePublished August 10, 2020 12:13 pm
    19 hours ago
  • Clear Channel Brings Smart Billboards to Europe; AANA and Ad Standards Merge
    In today’s ExchangeWire news digest: OOH giant Clear Channel Outdoor announces its bringing its Radar tracking billboard technology to Europe; Australian industry bodies AANA and Ad Standards combine; and the Evening Standard prepares for a restructure to focus on building its digital and mobile offerings.   Clear Channel Outdoor announces plans to bring smart digital billboards to Europe   The world’s second biggest out-of-home (OOH) advertising firm, Clear Channel Outdoor, has announced that it will incorporate smart technology into its digital advertisements. The outdoor [...] The post Clear Channel Brings Smart Billboards to Europe; AANA and Ad Standards Merge appeared ... read more
    Source: ExchangeWirePublished August 10, 2020 12:01 pm
    19 hours ago
  • Acxiom Aims To Help Clients Wade Through The Confusing CDP Landscape
    Sometimes, it feels like everyone and their mother claims to either be a customer data platform or have CDP-like capabilities, from indie startups to the major marketing cloud providers. But choosing the right provider is only half the battle. Marketers learned their lesson, often the hard way, back during the DMP days that mar tech... Continue reading » The post Acxiom Aims To Help Clients Wade Through The Confusing CDP Landscape appeared first on AdExchanger. ... read more
    Source: AdExchangerPublished August 10, 2020 11:00 am
    20 hours ago
  • Shutterstock localised its EMEA display campaigns based on data insights
    77 Agency was highly commended won the ‘Best Use of Data/Insights’ category at The Drum B2B Awards 2019 with its campaign for Shutterstock. Here, the team behind the work reveals the challenges faced and the strategies used to deliver this successful project. The challenge Shutterstock, as one of the leading stock imagery brands, has been continuously powering creativity through its millions of royalty-free pictures, stock footage clips, music tracks, curated content, and innovative tools. By having presence in more than 150 countries and 21 languages, Shutterstock has the challenge to accommodate the wide variety of interests, local habits and cultural differences ... read more
    Source: The Drum – Digital & ProgrammaticPublished August 10, 2020 11:00 am
    20 hours ago
  • eMarketer: US B2B digital ad spend soars 22.6%
    In the silver linings department, we have an unlikely development: B2B digital ad spend is leading the charge. The disappearance of in-person events, and a pause in the use of traditional tactics, has led to significant digital growth – especially in the healthcare, tech and financial services categories. Business-to-business marketers, oft-criticized for being laggards, have sprinted ahead when it comes to digital ad spend, according to new eMarketer findings exclusive to The Drum. B2B digital ad spend will hit $8.14bn, up 22.6% from 2019. Comparatively, US digital ad spend, as a whole, will only rise 1.7% this year, to $134.66bn. ... read more
    Source: The Drum – Digital & ProgrammaticPublished August 10, 2020 10:33 am
    21 hours ago

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