News Feeds

  • Advertising That Doesn’t Skip the Fun
    strong>Hotels.com™ creates memorable experiences that reinforce its brand and market position using Adobe Advertising Cloud. Here, ExchangeWire discovers how this relationship helped drive the success of ‘Captain Obvious’. ‘Captain Obvious’ engages customers Hotels.com operates one of the most well-known and successful booking sites on the web, connecting guests with accommodations of all types. Once on the site, travelers can select from top hotel chains, all-inclusive resorts, boutique hotels, and bed and breakfasts – all at some of the lowest prices [...] The post Advertising That Doesn’t Skip the Fun appeared first on ExchangeWire.com. ... read more
    Source: ExchangeWirePublished November 17, 2017 9:00 am
    14 hours ago
  • John Lewis suffers hairy moment with Moz as children's author alleges plagiarism
    John Lewis has found itself making headlines for the wrong reasons courtesy of its cuddly under the bed-dwelling monster Moz, after a children’s author accused the department store of copying his own children’s picture book. Chris Riddle published Mr Underbed in 1986 and has spotted a number of similarities between his own blue-haired creation and John Lewis’s bouffant mascot. Alleging outright plagiarism, albeit in a ‘tongue-in-cheek’ manner, Riddle posted a Facebook video, flicking through his own story in time with the advert alongside the statement: “John Lewis helps themselves to my picture book.” Coincidentally, Riddle was determined not to sweep ... read more
    Source: The Drum – Digital & ProgrammaticPublished November 17, 2017 8:48 am
    14 hours ago
  • Mashable lines up $50m sale to Ziff Davis as funding dries up
    Digital media website Mashable is expected to confirm a sale to publishing powerhouse Ziff Davis, with a sale price of around $50m – according to reports in the Wall Street Journal. If the change in ownership materializes it would mark a significant discount on the $250m Mashable received as recently as March last year, driven south by reports that the platform will register a loss in 2017. Founded by Pete Cashmore in 2005 the platform initially enjoyed great success with its proven formula of a daily diet of technology-related stories charting the fast-evolving sector. Fast forward today however and the ... read more
    Source: The Drum – Digital & ProgrammaticPublished November 17, 2017 8:21 am
    15 hours ago
  • News UK revenue buoyed by ads.txt adoption
    Ads.txt has been arguably one of the biggest trends to emerge in 2017 as a solution to cleaning up the programmatic supply chain and adoption rates are accelerating. Perhaps surprisingly, it is also something that has helped traditional publishers see a boost in their revenue, News UK has revealed. Speaking at The Drum's Programmatic Punch on Thursday (9 November), Ian Hocking, head of programmatic at News UK, said the publisher - an early adopter of ads.txt - saw a “slight incremental rise in revenue” when it adopted the standard. Ads.txt is a standard which lets publishers list authorised resellers of their inventory thus better ... read more
    Source: The Drum – Digital & ProgrammaticPublished November 17, 2017 7:00 am
    16 hours ago
  • GDPR and the ePrivacy Directive: catalysts for a better class of conversation?
    The EU’s General Data Protection Regulation (GDPR) will come into force in a little more than six months. In response, most organisations are working away to address the data they hold about individuals and how they manage it. So what are they doing? Most are focusing on technology to get systems and data ready. Marketers have less direct engagement with that process. But that does not mean they can leave the problem for someone else to solve. That’s because the challenges the GDPR raises are not confined to one area of the business, but spread across the whole organisation. As ... read more
    Source: The Drum – Digital & ProgrammaticPublished November 17, 2017 6:32 am
    17 hours ago
  • Fast-Changing Industry Trends Force Publishers To Rethink Content Management
    AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Allison Mezzafonte, executive vice president at Bauer Xcel Media. Media companies took notice when venture-backed sites such as Vox and BuzzFeed plunged tens of millions of dollars into their content management systems. With cool... Continue reading » The post Fast-Changing Industry Trends Force Publishers To Rethink Content Management appeared first on AdExchanger. ... read more
    Source: AdExchangerPublished November 17, 2017 5:37 am
    18 hours ago
  • Creative Agencies Need More Data Scientists, Fewer Art School Grads
    AdExchanger | "Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Oren Harnevo, CEO and co-founder at Eyeview. Last year, I was one of about 50 judges for a prestigious advertising award and one of the few without a creative or... Continue reading » The post Creative Agencies Need More Data Scientists, Fewer Art School Grads appeared first on AdExchanger. ... read more
    Source: AdExchangerPublished November 17, 2017 5:14 am
    18 hours ago
  • Niche or reach: the power of influencer marketing
    by Bijal Shah, corporate marketing director, Digital Remedy Marketing isn’t just for the big dogs anymore. The introduction of new, accessible channels in the last decade have revolutionized the industry — TV replaced by video ads, e-mail taking over direct mail, and influencers overpowering celebrity endorsements. Every business, no matter how big or small, now has the tools to effectively market without any spend or size restrictions in sight. However, this accessibility has lead to a saturated market, especially when it comes to influencers. Every topic has buckets of community experts attached to it. Everyone’s an influencer now. How does a ... read more
    Source: DigidayPublished November 17, 2017 5:03 am
    18 hours ago
  • Ray Of Light For Big-Box Retail; Storm Clouds For VC-Backed Media
    AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Value Re-Stored It’s been a long time since industry analysts expressed optimism about the fate of big-box retailers, but a ray of light just crept in. Wal-Mart, Best Buy and Home Depot each topped earnings estimates and demonstrated strong year-over-year growth. “Together, these results... Continue reading » The post Ray Of Light For Big-Box Retail; Storm Clouds For VC-Backed Media appeared first on AdExchanger. ... read more
    Source: AdExchangerPublished November 17, 2017 5:03 am
    18 hours ago
  • Vertical video ads are slow to take off in the UK
    Vertical video is often lauded as the future, but it’s stubbornly not the present in the U.K. On the surface, there’s a lot of action, as publishers like News UK, Hearst and the BBC — not to mention big platforms like Facebook and Snapchat — have added vertical video capabilities. But many publishers have not, and agencies have been slow to create vertical ad campaigns, according to both publishers and agencies. “It’s a chicken-and-egg situation,” said Chris Mumford, trading director at M&C Saatchi Mobile. “Smaller publishers will need to see ad dollars pushing into vertical video formats to justify making the ... read more
    Source: DigidayPublished November 17, 2017 5:01 am
    18 hours ago
  • The state of the ad industry’s preparations for the GDPR, in 4 charts
    Just over six months are left until the enforcement deadline for Europe’s General Data Protection Regulation. Companies are making their final preparations for the far-reaching data privacy law after making wholesale changes to how they process and store data. Now, the onus is on marketers to figure out how to communicate a value exchange with their customers that makes sharing data feel natural and meaningful. Here are four charts on the state of the ad industry’s readiness for the GDPR. Most marketers have prepared for the GDPR More than eight in 10 (85 percent) marketers have implemented their plans for ... read more
    Source: DigidayPublished November 17, 2017 5:01 am
    18 hours ago
  • As brands run from the association, a streetwear backlash has begun
    As streetwear style — hoodies, graphic T-shirts, baseball hats, sneakers, etc. — has moved from the periphery to become the main event in fashion today, more and more brands that have been lumped into the category are shrinking away from the association. Jayne Kim, a designer at Stussy, said in an e-mail that the brand didn’t qualify as streetwear, despite being one of the hallmark brands of the streetwear movement that first began building in the ’80s. “I wouldn’t know how else to categorize them,” said Lanie Alabanza-Barcena, the founder of the women’s streetwear label HLZBLZ. (Kim refused to elaborate further on her ... read more
    Source: DigidayPublished November 17, 2017 5:00 am
    18 hours ago
  • Why Colin Kaepernick has few brand suitors
    Staring out from the cover of this year’s GQ “Men of the Year” issue is Colin Kaepernick, one of the most talked-about figures in America today. Kaepernick, who led the San Francisco 49ers to the Super Bowl in 2013, has nearly 5 million followers across Facebook, Instagram and Twitter. But since his kneeling during the national anthem at NFL games to protest racism and police brutality divided audiences, Kaepernick hasn’t appeared in a large campaign or partnership deal with a major brand since the 2015 season. “Colin Kaepernick is by far one of the most powerful and, to many, polarizing ... read more
    Source: DigidayPublished November 17, 2017 5:00 am
    18 hours ago
  • Digiday Research: For video production, 64 percent of publishers say cost is their biggest challenge
    Digiday’s “Research in brief” is our newest research installment designed to give you quick, easy and digestible facts to make better decisions and win arguments around the office. They are based on Digiday’s proprietary surveys of industry leaders, executives and doers.In the hunt for digital ad revenue, publishers are pivoting to video. According to earlier Digiday research, 82 percent of U.S. publishers and 94 percent of European publishers plan to increase their video production in the year ahead. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer nec odio. Praesent libero. Sed cursus ante dapibus diam. Sed nisi. Nulla ... read more
    Source: DigidayPublished November 17, 2017 5:00 am
    18 hours ago
  • Video for news will be a ‘continued, enormous gamble’: A Slack town hall with The Week’s Ben Frumin
    Ben Frumin, editor-in-chief of The Week, joined the Digiday+ Slack for a town hall on Nov. 16, fielding questions from Digiday staffers and Digiday+ members on topics including brand safety, digital product design and digital video. We hold Slack town halls every two weeks. In between, we’ll have editorial chats and group discussions on industry topics. Become a member of Digiday+ so you don’t miss out. Here are excerpts from the conversation with Frumin, lightly edited and condensed. Advertisers are demanding more brand safety from news publishers There are certain advertisers that want to avoid controversial news. I do think there’s ... read more
    Source: DigidayPublished November 17, 2017 5:00 am
    18 hours ago

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