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  • How Roku aims to win over TV and digital advertisers in this year’s upfront
    As one of the biggest players in the streaming market, Roku will offer guarantees for TV advertisers to avoid overlap with their linear TV campaigns and for all advertisers to ensure their ads increase site visits and app installs. It will also enable advertisers to rein how often people are shown their ads and turn off campaigns in any zip codes where stay-at-home orders change. “In the 2020-21 upfront, it is more important than ever for these marketers to move dollars and find the audiences they’ve lost [on traditional TV] and make their money work as hard for them as ... read more
    Source: DigidayPublished May 29, 2020 5:00 am
    20 hours ago
  • The Bundesliga offers sponsors and broadcasters a sanitized glimpse as to how sports will restart
    Empty stands. Substitutes sitting six feet apart, wearing club-branded protective masks. The eerie absence of a familiar roar when the ball slams the back of the net. And, in one case, thousands of cardboard cutouts of fans “cheering” on the home team. Welcome to the weird but satisfying return of live soccer. Borussia Dortmund’s 4 -0 drubbing of Schalke on May 16 restarted Germany’s top soccer league, after a 61-day coronavirus-forced pause. The Bundesliga’s reboot has offered the first glimpse as to how clubs, leagues, sponsors and broadcasters will need to quickly adapt to a new normal once other elite ... read more
    Source: DigidayPublished May 29, 2020 5:00 am
    20 hours ago
  • ‘I carry my phone to the bathroom’: How remote work can foster a new kind of ‘presenteeism’
    This article is part of the Future of Work briefing, a weekly email with stories, interviews, trends and links about how work, workplaces and workforces are changing. Sign up here. “Hi, have a minute?” It’s probably the most benign request to get during the course of a workday, but for Alex, a social media manager at a startup, it causes a spiral of anxiety. “First, I feel this intense urgency to respond straight away. I get worried if the green light on my Slack wasn’t on. I worry that I maybe was too late in responding. I am always ... read more
    Source: DigidayPublished May 29, 2020 5:00 am
    20 hours ago
  • How Bloomberg Media has changed its events business
    Patrick Garrigan took up his new position of global head of events division Bloomberg Live on March 2. By day two, it was very apparent that in-person events were going to be challenged to the point of extinction. Within the next 72 hours, Garrigan and the team had drawn up its plans to pivot. Bloomberg Live has hosted five events in April and May and has another seven scheduled, with more in development. These events are virtual iterations of its franchises like Bloomberg Invest, Bloomberg Equality, tech series Sooner Than You Think, Bloomberg Breakaway series and newly-created Bloomberg Reports. The ... read more
    Source: DigidayPublished May 29, 2020 5:00 am
    20 hours ago
  • President Trump Readies Order To Remove Legal Shield For Online Platforms
    President Donald Trump is readying an executive order that, if enacted, would challenge social media companies or other aggregation platforms that moderate or take down content for political reasons. The reported draft of the executive order targets Section 230 of the 1996 Communications Decency Act, which shields online platforms like YouTube, Facebook and Twitter from... Continue reading » The post President Trump Readies Order To Remove Legal Shield For Online Platforms appeared first on AdExchanger. ... read more
    Source: AdExchangerPublished May 28, 2020 9:00 pm
    1 day ago
  • Live Industry Updates: Pandemic And Merger Lead To More Layoffs At ViacomCBS
    This article charts the coronavirus pandemic’s ongoing effect on the digital ad industry – from publishers to vendors, marketers and agencies. We will continuously update this story as more developments become public. May 28 Pandemic And Merger Lead To More Layoffs At ViacomCBS CBS will cut between 300 and 400 jobs due to the pandemic-related... Continue reading » The post Live Industry Updates: Pandemic And Merger Lead To More Layoffs At ViacomCBS appeared first on AdExchanger. ... read more
    Source: AdExchangerPublished May 28, 2020 8:46 pm
    1 day ago
  • IAB: CPM Declines Vary By Channel, And Why The 2020 Digital Ad Outlook Isn’t So Bad
    An IAB report on COVID-19’s impact on ad pricing, released Thursday, found that the impact of sell-side CPM declines vary across media channels and supply sources. On the buy side, advertisers might have paused spend, but it’s not totally turned off, and large companies developing contactless ways of doing business should inspire some optimism within... Continue reading » The post IAB: CPM Declines Vary By Channel, And Why The 2020 Digital Ad Outlook Isn’t So Bad appeared first on AdExchanger. ... read more
    Source: AdExchangerPublished May 28, 2020 8:05 pm
    1 day ago
  • The Big Story: Game Of Media Agencies
    Not a news flash: Media agencies are under immense pressure. That was true long before the pandemic. But agencies have also made big investments in data and technology over the last few years that are starting to bear fruit. This week on The Big Story, special guest Jay Pattisall, a principal analyst at Forrester, calls... Continue reading » The post The Big Story: Game Of Media Agencies appeared first on AdExchanger. ... read more
    Source: AdExchangerPublished May 28, 2020 7:20 pm
    1 day ago
  • Smart Announces Joint Online Festival “Cannes From Home”
    Independent ad monetisation platform Smart AdServer has joined forces with other ad tech players to organise “Cannes From Home”, an alternative online festival, open and accessible to everyone from June 22 to 26, 2020. While many major events have been canceled this year and will not take place until 2021, “Cannes From Home” is a 100% virtual festival that seeks to unite players across the digital advertising and media sectors. Cannes From Home features a series of round tables, bringing market [...] The post Smart Announces Joint Online Festival “Cannes From Home” appeared first on ExchangeWire.com. ... read more
    Source: ExchangeWirePublished May 28, 2020 3:38 pm
    1 day ago
  • Media representation is driving LGBT+ acceptance, says P&G study
    Flexing the influence and reach of its multinational consumer company, ahead of Pride next month, Procter and Gamble (P&G) has spoken up about the need to increase LGBT+ visibility in advertising and released a fresh spot that acts as a stark reminder that there is still considerable ground to be made.  Yesterday (27 May) it released the findings of its first-ever ‘LGBT+ Inclusion in Advertising and Media’ study alongside its strategic partner, Glaad. Conducted online between November and December 2019, the study questioned 2031 non-LGBT+ US citizens across America, over the age of 18. It measured how non-LGBT+ Americans respond to LGBT+ representation ... read more
    Source: The Drum – Digital & ProgrammaticPublished May 28, 2020 3:00 pm
    1 day ago
  • P&G flies rainbow flag calling for greater LGBT+ visibility in advertising
    Flexing the influence and reach of its multinational consumer company, ahead of Pride next month, Procter and Gamble (P&G) has spoken up about the need to increase LGBT+ visibility in advertising and released a fresh spot that acts as a stark reminder that there is still considerable ground to be made.  Yesterday (27 May) it released the findings of its first-ever ‘LGBT+ Inclusion in Advertising and Media’ study alongside its strategic partner, Glaad. Conducted online between November and December 2019, the study questioned 2031 non-LGBT+ US citizens across America, over the age of 18. It measured how non-LGBT+ Americans respond to LGBT+ representation ... read more
    Source: The Drum – Digital & ProgrammaticPublished May 28, 2020 3:00 pm
    1 day ago
  • MediaCom, The Trade Desk, IBM, Jigsaw: The Drum Awards Digital Advertising USA 2020 nominees
    MediaCom, Croud, The Trade Desk, IBM, Adcolony and Xandr are some of the many media organistions who have made the shortlist of The Drum Awards for digital advertising in the US. These awards reward programmatic performance and recognise the best in the programmatic and adtech industry in the US. This year's judging panel was chaired by Lisa Utzschneider, chief executive officer at Integral Ad Science, who alongside industry experts from Bayer, Watson Advertising, The Programmatic Advisory, Twitch, Xaxis, KO Insights, Dentsu Aegis Network, Live Ramp, IAS, Spark Foundry and Accenture finalised this year's shortlist. In light of the current global situation, we ... read more
    Source: The Drum – Digital & ProgrammaticPublished May 28, 2020 3:00 pm
    1 day ago
  • Addressability is Key to a Healthy Ad Ecosystem: Q&A with Erica Schmidt, MatterKind
    Whilst businesses continuing to battle against the COVID-19 onslaught, the need for greater addressability and transparency has become more prominent than ever. With concerns surrounding how advertisers use consumer data pre-dating the current crisis, how is the industry responding to the call for a healthier and more accountable ecosystem? We spoke to Erica Schmidt (pictured below), global CEO of MatterKind, about IPG’s newest division, and how it hopes to help transform the industry. How did MatterKind come about?    We acquired Acxiom in [...] The post Addressability is Key to a Healthy Ad Ecosystem: Q&A with Erica Schmidt, MatterKind appeared ... read more
    Source: ExchangeWirePublished May 28, 2020 2:19 pm
    1 day ago
  • Ogury Appoints Antoine Barbier as Senior Vice President of Product
    Ogury, the creator of the first advertising engine driven by user choice, has announced the appointment of Antoine Barbier as senior vice president, product. In this role Barbier will be responsible for scaling Ogury’s product team and leading the company’s product development globally.   “Antoine’s experience in building next level products and his background in mobile video advertising  will play a strategic role in continuing to expand Ogury’s Advertising Engine. It is critical now more than ever that we rely on innovation [...] The post Ogury Appoints Antoine Barbier as Senior Vice President of Product appeared first on ExchangeWire.com. ... read more
    Source: ExchangeWirePublished May 28, 2020 1:53 pm
    1 day ago
  • Selling safe-sex: why Durex doesn’t want to go ‘back to normal’ after coronavirus
    Fresh from its relaunch as a ‘sex positive’ business, Durex is marching on with its mission to rally against taboos and non-inclusive attitudes, even under lockdown. Its global brand lead explains why the condom maker is among the small throng of companies that don’t want things to go back to normal post-pandemic. Durex used to be a brand best known for its tongue-in-cheek ads – the kind that would make you stop on the street or squirm on the sofa if they appeared mid-family movie night. In the early 2000s, it was forced to remove a series of billboards ... read more
    Source: The Drum – Digital & ProgrammaticPublished May 28, 2020 1:30 pm
    1 day ago

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