Mother is getting into the media business.  Over the last 18 months, the independent creative shop has been building a team to run an independent media agency, Media by Mother, to be a “modern media company,” according to Peter Ravailhe, CEO and partner at Mother in the U.S. Despite the added difficulty of creating a new business amid the pandemic, the creative shop’s decision to create a new media agency was not affected. The idea to build a new media agency was born out of frustration with the current media agency landscape as well as the increased requests in ... read more

If CBS News Digital evp and gm Christy Tanner had her way, the inauguration of Joe Biden as U.S. president on Jan. 20 will be relatively uneventful. “We wish for a news-free inauguration, a totally ceremonial inauguration,” she said. However, CBS News and other news outlets including ABC News and Cheddar are preparing for the unpredictable following the assault on the Capitol on Jan. 6. “We will be on even higher alert than we normally are for breaking news,” said Tanner. On Inauguration Day, TV and streaming news networks will not only be on guard for breaking news, ... read more

2020 was a banner year for esports as gaming became the only ‘competitive sport’ with Covid-19 lockdown measures in place. Carlos Alimurung, the chief executive of mixed martial arts organisation One Championship-owned One Esports tells The Drum what the industry can expect from the organisation in 2021. Pointing out that esports was born online, Alimurung says to a certain extent, One Esports’ ‘response’ was to execute the strategy that it had established pre-Covid-19. He explains the organisation stayed true to its mission to share and celebrate the stories of esports heroes who ignite the world with strength, hope, dreams, and ... read more

TV ad measurement provider iSpot.tv has acquired Ace Metrix, a company that screens and scores video advertising using a survey-based methodology. The deal will help iSpot track both business outcomes and the brand impact of ad creative and media in real-time, including persuasion, likeability, watchability, purchase intent, brand recall and emotional factors. Advertisers can use... Continue reading » The post iSpot.tv Buys Ad Scoring Firm Ace Metrix To Measure Brand Impact appeared first on AdExchanger. ... read more

Google Ad Manager remains on the top perch across almost every category in the latest Advertiser Perceptions report. Though the pandemic transformed the buy side of the advertising business, giving Amazon Publisher Services a huge boost, the sell side saw more of the same. Publishers leaned into the partners they already used and were comfortable... Continue reading » The post Google Ad Manager Maintains Lead In Latest Advertiser Perceptions SSP Report appeared first on AdExchanger. ... read more

With Facebook, Twitter, YouTube (and as of Thursday morning, Snapchat) pulling the plug on outgoing President Trump’s digital platforms – and with Google, Apple and Amazon declining to host the right wing social media app Parler – are we at a watershed in terms of the type of speech social media will allow? And should... Continue reading » The post The Big Story: Trump, Deplatformed appeared first on AdExchanger. ... read more

Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021.  This podcast is sponsored by IBM Watson Advertising. The term “artificial intelligence” gets tossed around to loosely describe everything from dynamic creative optimization and automated media planning to... Continue reading » The post Industry Preview: Getting Beyond The AI Buzzwords With David Jones appeared first on AdExchanger. ... read more

TikTok is perhaps one of the most misunderstood and underestimated platforms to hold court in the current zeitgeist of social platform usage. Boasting the top spot in app downloads for 2020 and having totted up billions of downloads globally to date, it is fair to say the platform has proved itself on the world stage against the big players in the social media space. So if now is the time to start paying attention, then how do brands unlock the opportunities that TikTok can provide? In recent memory, it has been pleasantly encouraging to see the increasingly strategic stance that ... read more

This is an extract from The Drum’s Future of Media briefing. You can subscribe to it here if you’d like it your inbox once a week. John McCarthy here with the second Future of Media briefing of 2021. How does it feel to be in the future? Does it feel the same? Well it isn't, change is in the air. You may not feel the tectonic plates shift beneath your feet or, bigger yet, our planet's endless celestial slalom, but rest assured they are happening and we are dependent on their smooth operation. And that leads me into my first story. The media infrastructure is changing, ... read more

This article was reported on — and first published by — Digiday sibling Glossy. When it comes to working relationships, increasingly, fashion brands don’t want to tie their employees down.  New business models are emerging in fashion, as brands both recover from a period heavy in layoffs and get accustomed to a remote workforce. Rather than hiring full-time employees for specific roles, companies are enlisting workers with expertise in many areas and supplementing them with outside experts. The results are constantly rotating teams and, overall, fewer limitations on what can be accomplished.   “It’s very fluid,” said Jasmine Mullers, vp ... read more

Out with the old, in with the new. January offers marketers a clean slate as we all look to move past the unexpected disruption of 2020 and make fresh plans for the year ahead. To help identify new challenges and start finding solutions, The Drum is proud to present Predictions 2021, the latest in our annual series, running from 25 to 29 January. The agenda features a range of refreshingly short, insightful interviews. Hosted with The Drum’s signature frankness, it will take audiences to the very heart of the issues, without making them stare at a screen all morning. It ... read more

Google’s efforts to rewrite how Chrome users are targeted with ads is now being probed by a UK’s Competition and Markets Authority (CMA) keen to ensure it “develops proposals in a way that does not distort competition”. The Drum explores why Google's Privacy Sandbox, the mission to replace third-party cookie, has come under this close regional scrutiny.  Google is reforging the ad-funded internet. Regulators, such as the CMA, are now all-too-aware that Google holds enough power to cause seismic shifts in the functionality of the web with any minor changes it makes – after all, Google Chrome accounts for around 65.3% of web browsing activity. ... read more

2020 turned out to be a year like no other, and that was no less the case in the world of ad tech. Triggered by Google’s bombshell announcement that they would stop supporting third-party cookies on their Chrome browser by 2022, identity, and how to approach it, became a primary focus for many.  In our first in a series of prediction articles, figures from across the industry tells us what they think 2021 will hold for identity.   Universal identifiers will become the [...] The post 2021 Predictions: Identity appeared first on ExchangeWire.com. ... read more

From tech troubles to toddler tantrums, experience tells us that whatever can go wrong on a virtual pitch usually will. So, how can you head-off Zoom gloom and deliver a pristine presentation from home? That Lot’s creative chief David Levin invites his fellow agency survivalists to share their hard-earned lessons for giving a remote pitch without a hitch. Here are their top tips. Virtual pitching is a bit like eating hummus with chopsticks: entirely possible, maybe even a little exciting, but definitely not normal. Our agency has done a lot of it during lockdown (pitching, not chopstick-hummus). Despite the twisted hellscape of 2020, RFPs seemed ... read more

Tokyo based ad giant Dentsu will fold media agency Vizeum within performance marketing specialists iProspect to forge a “future-focused, end-to-end global media agency”. Full integration will use Vizeum’s media strategy and planning, storytelling, and brand-building capabilities with iProspect’s digital expertise, audience knowledge, and performance mindset to provide clients with access to the best of both worlds.   What does it mean? A newly enlarged iProspect will draw on Dentsu's full firepower to furnish clients with specialised teams able to draw upon the full resources of the Japanese powerhouse. The client offer will be further bolstered by access ... read more