Attempting to unpack the whole landscape is like opening Pandora's Box. As an industry we are (or should be) focused on customer journeys, and nowhere is this more literal than in travel. If we think about gain-points and pain-points, the latter is a great opportunity to consider travel anxiety and areas that your brands should be tuning into to add the most value to your customer experience. These key moments along the way can deliver or destroy the enjoyment of moving between cities, countries and continents. What traveller worries are you placating, and what new concerns might emerge as we move ... read more

Tubi is planning to launch its app in Mexico later this year as the streaming service plots global expansion.    This is Tubi’s first entry into a non-English speaking territory. It operates in the US, Canada, Australia and New Zealand, and plans to move into the UK later this year.    Tubi, and ad-supported video on demand (AVOD) streaming service, positions itself as a free version of Netflix.    “We have an ongoing conversation with our viewers, and… they absolutely want Netflix,” said Tubi chief content officer Adam Lewinson. “They also want free, which is why essentially Tubi is the ... read more

Hulu, ESPN and Viacom Media Networks make up the trio of companies that are dominating the concluding rounds of the 2020 Digiday Video Awards as finalists in multiple categories. The annual awards competition recognizes the companies, campaigns and technologies that have used video to modernize media and marketing.  Hulu is a finalist for four awards, for Best Live Moment, Best Multi-Platform Video Campaign, Best Streaming/OTT Platform and Best Advertiser in Video. Plus, the streaming giant’s head of advertising sales, Peter Naylor, has been shortlisted for the Video Executive of the Year honors. ESPN has gone all in on social ... read more

It’s one of the most famous quotes in advertising history. Over a hundred years ago, department store mogul John Wanamaker stated: “Half the money I spend on advertising is wasted, I just don’t know which half.” The Drum, in partnership with Wistia, has surveyed 235 people working in advertising (either for brands or agencies) to find out if this statement still rings true today. Has the promise of more attributable, efficient advertising spend actually been realized? Or are most of us still spending with care and abandon, hoping for success? Marketers are spending more and more on digital advertising in ... read more

The Kite Factory (formerly MC&C Media) and Good Agency were highly commended in the ‘Not for Profit’ category at The Drum Marketing Awards Europe 2019 with its ‘#Untapped’ campaign for WaterAid. With this year's event now open for entries, the agency reveals the challenges faced and the strategies used to deliver this successful project. The challenge International fundraising is in crisis. Negative headlines, created by the bad behaviour of some NGOs, had tarnished the category, generating a widespread decline in trust from the giving public. This backdrop was severely impacting WaterAid’s mission. One-in-three people on the planet don't have a decent ... read more

DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today announced the industry’s first connected TV (“CTV”) Targeting Certification for programmatic platforms, designed to protect advertisers from fraud and invalid traffic (“IVT”) in the CTV space. In order to be certified by DV for CTV Targeting, a platform must demonstrate the ability to prevent fraud and IVT by applying DV’s pre-bid app and device fraud protection for CTV inventory transactions. To date, certified partners include Amobee, MediaMath, [...] The post DoubleVerify Announces Programmatic Platform Certification Program for Connected TV Fraud Protection appeared first on ExchangeWire.com. ... read more

DoubleVerify introduced a certification program on Tuesday to detect CTV fraud and invalid traffic. The exploding prices of streaming impressions have been a beacon for fraud, said Roy Rosenfeld, SVP of product management and head of DoubleVerify’s Fraud Lab. “And there’s an opportunity for fraudsters because CTV as a medium and how ads are delivered... Continue reading » The post DoubleVerify Takes A Crack At CTV Fraud With New Supply Certification appeared first on AdExchanger. ... read more

Google GM and VP of apps, video and display Sissie Hsiao will speak at AdExchanger’s upcoming Industry Preview conference in New York on Jan. 28-29, 2020. Google is known for making methodical changes with long roll-out periods. But Sissie Hsiao, who became general manager and VP of Google’s advertising business across apps, video and display in... Continue reading » The post Google GM Sissie Hsiao Is Planning For The Next ‘Jump Forward’ appeared first on AdExchanger. ... read more

AppsFlyer said Tuesday it closed a $210 million Series D round, bringing the app measurement firm’s total funding to more than $293 million since 2014.  It had previously raised a $56 million Series C in 2017. The round, which brings AppsFlyer’s valuation to $1.6 billion, was led by General Atlantic with participation from existing investors... Continue reading » The post Mobile Attribution Company AppsFlyer Raises $210 Million Series D appeared first on AdExchanger. ... read more

2011. A big year. The year that bin Laden and Gaddafi were both killed. The year that Kate and Wills tied the knot. And the year that John Lewis cemented their place as purveyors of an annual festive advertising treat with ‘The Long Wait’. The formula was set. A big track, a heart-string-tugging twist, high production values - all neatly wrapped up in a bow around the core insight of the power of giving. Since that endearing small boy, we’ve had snowmen, bears and hares, monsters, dogs and even a man on the moon. This year’s offering faithfully followed the ... read more

This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below. This week includes moves from Uber, The Guardian, Adobe, Netflix, and Time Out.   Loading... Uber  Uber's head of marketing EMEA, Patrick Stal, is to the leave the company after two years. He has not announced where he is heading.  United Nations World Food Programme  The former chief strategy officer, EMEA at VMLY&R, Saul Betmead-de Chasteigner is to join the United Nations World Food Programme as chief marketing officer. Given Jan Gooding has ... read more

Bloomberg Media is the latest publisher to acknowledge a growing hunger for strong green coverage across the globe. It is committing significant resources to climate change news, analysis, and solutions. Bloomberg Green is a new website that rallies around a global, interactive climate data dashboard, a daily email newsletter, a podcast, and a magazine. The brand will be integrated across new TicToc successor QuickTake by Bloomberg, as well as Bloomberg Television, Bloomberg TV+, Bloomberg Radio, and Bloomberg Live events. It will also live across BloombergGreen.com and on the Bloomberg Terminal. Bloomberg Green will center on the business, science, and technology of climate ... read more

In order to find the world's top marketer, The World Federation of Advertisers (WFA) has once again partnered with The Drum for the Global Marketer of the Year award. Here we interview nominee Marc Pritchard, chief brand officer at P&G. In 2010, Procter & Gamble embarked on what it called “brand-building 2020” – its marketing vision to create mass personalization at scale by the end of the decade. But it was slightly ahead of schedule. “Looking back on that, it was very clear that was too early because the technology really wasn't there at that point,” says P&G chief brand officer Marc Pritchard. “But at ... read more

By 2022, third-party cookies will be obsolete in Chrome. But there’s a more pressing deadline looming that advertisers need to prepare for: SameSite. Beginning on Feb. 4, Chrome will stop supporting cross-site third-party cookie sharing by default. Third-party cookies that aren’t secure – as in, accessed over HTTPS – and also properly labeled using the... Continue reading » The post Chrome Is Killing Cookies – But SameSite Still Needs To Be Updated appeared first on AdExchanger. ... read more

People don't like living in uncertainty. They want to know for sure, no matter where the answer comes from. Even Einstein once rejected the emerging quantum theories in the 1920s with his famous God does not play dice, feeling uncomfortable with hard science becoming a probabilistic, uncertain discipline. I don’t know if God plays dice, but Google sure does and whether you like or not, conversion estimates and reach extrapolations are here to stay. In the past few weeks, they have announced the launch of a new machine-learning powered feature to manage ad frequency across Google Ad Manager publishers. It ... read more