MINT, one of the leading companies in the mad tech field with dynamic, innovative and sustainable offers of advertising automation, sustains its strong growth with the addition of strategic, key hirings. MINT has recently inaugurated its new offices in Paris [...] The post MINT Sustains its Strong Growth with Key Hirings appeared first on ExchangeWire.com. ... read more

With the end of Google’s third-party cookies set to take place in 2023, companies are looking to digitally transform their offering and move to a first-party data revenue strategy, to protect themselves against major financial losses. As Google is the [...] The post ADvendio Supports the Media Industry in Preparation for the End of Google’s Third-Party Cookies appeared first on ExchangeWire.com. ... read more

Two years ago, shortly after the start of the coronavirus pandemic, Nike doubled down on what it referred to as its “Consumer Direct Offense,” now more prudently called “Consumer Direct Acceleration.” Nike wasn’t simply weathering a storm, but taking COVID-19’s worldwide shakeup of consumer buying habits as an opportunity to rethink its business “by expanding... Continue reading » The post Nike Touts Its DTC And Data-Hungry Wholesale Deals In Upbeat Q2 Earnings appeared first on AdExchanger. ... read more

An interview withJustin WohlCRO“The Sell Sider” is a column written by the sell side of the digital media community. Google’s decision to delay third-party cookie deprecation in Chrome until 2023 came the day before Salon CRO Justin Wohl’s wedding. Salon had converted its ad business to an open-web programmatic model a few years earlier, so... Continue reading » The post Salon’s 100% Programmatic Ad Business Is Betting Its Post-Cookie Chips On Subscriptions And Seller-Defined Audiences appeared first on AdExchanger. ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Personalization Delusion The ability to dynamically scale creative and A/B test dozens – even hundreds – of ad campaign permutations, all potentially targeting specific audience types, has led marketers away from making a single piece of creative that stands alone and appeals to as... Continue reading » The post Slicing And Dicing Your Way To Nothing; Vogel’s Advice For Publisher Moguls appeared first on AdExchanger. ... read more

Podcast interview withEarl "Butch" Graves Jr.CEO and PresidentBlack EnterprisePodcast interview withJason Dawayne SmithPresident, Integrated SolutionsPublicis MediaMore than two years into its full-court press to improve diversity, equity and inclusion across media plans and staff, has the ad industry measured up? Yes, progress has been made – but it’s still not enough, says Jason DaWayne Smith,... Continue reading » The post Moving Beyond The “Empathy Incentive” In DEI, With Publicis And Black Enterprise appeared first on AdExchanger. ... read more

Award-winning, Copenhagen-based email ad server and SSP Passendo has gone live with new integrations in Italy and Germany as it continues on its journey of rapid growth - building out a growing number of strategic integrations and further positioning itself [...] The post Passendo Signs New Strategic Partnerships as it Continues Growth Trajectory in Europe appeared first on ExchangeWire.com. ... read more

In nature, animals migrate. Elephants, birds, turtles – by some combination of memory, instinct and intuition, creatures in the wild know to make the same epic voyage every year. But how did they make the first great migration? If anyone figures that out, let Google know. The company is struggling to get marketers on board... Continue reading » The post Marketers Have One Year To Migrate To The New Google Analytics – But It’s Already A Mess appeared first on AdExchanger. ... read more

It’s been a busy start to the year for ad tech vendor, Adnami, which today (June 28th, 2022) announces new partnerships in France as part of its ongoing expansion across Europe. Recently, the company signed new partnerships with ad network [...] The post France Next on the Map for Ad Tech Vendor Adnami Following New Partnerships with Ad4Good & TF1 appeared first on ExchangeWire.com. ... read more

In today's ExchangeWire news digest: ads for unproven cancer treatments are found to be rife in Meta's inventory; Microsoft announces it will remove emotion recognition features from its facial recognition tech; and PlayStation launches PS Plus Premium to rival Xbox's [...] The post Ads for Discredited Cancer Treatments Served on Meta Platforms Unchallenged; Microsoft Steps Away from Emotion Recognition AI appeared first on ExchangeWire.com. ... read more

Customer experience (CX) platform DISQO today (June 28th, 2022) announced that its advertising measurement products, Brand Lift and Outcomes Lift, have been selected by Adelaide to improve its media quality measurement capabilities and help advertisers drive better outcomes. DISQO’s lift [...] The post DISQO Selected to Enhance Adelaide’s Attention Metric Enabling More Efficient Advertising Outcomes appeared first on ExchangeWire.com. ... read more

The audio advertising market is heating up, and investors are getting in on the action. Audio analytics platform Veritonic announced Tuesday it raised $7.5 million in Series A funding, bringing its total funding to date to $14 million. The company will use the funds to further its audio measurement and attribution capabilities and grow its... Continue reading » The post With Audio Measurement And Attribution Lacking, Veritonic Raises $7.5M appeared first on AdExchanger. ... read more

June 28th, 2022 — Istanbul Grand Airport (İGA) and Anzu, the world’s most advanced in-game advertising platform, launched an in-game advertising campaign within Roblox to celebrate World Autism Awareness Day in Turkey. The activation was part of a larger campaign [...] The post Thousands of Kids Learn about Autism & Social Responsibility Thanks To Anzu in Roblox appeared first on ExchangeWire.com. ... read more

ID5, the independent universal ID solution for digital advertising, has announced that use of its ID5 ID universal identifier has bolstered advertising reach by up to 78% for Virtual Minds, Ströer, and OS Data Solutions. The third-party cookie alternative also reduced eCPM [...] The post ID5’s ID Proven to Increase Average Bid CPM Across All Browser Environments appeared first on ExchangeWire.com. ... read more

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today (June 28th, 2022) released its full 2021 AdEx Benchmark Report following the release of the study highlights in May. The report is the definitive guide [...] The post IAB Europe Releases Full 2021 AdEx Benchmark Report To Reveal Digital Advertising Market Size appeared first on ExchangeWire.com. ... read more