Since Newsweek revamped its digital business in 2019, the publication grew its readership to more than 100 million unique visitors a month and increased digital ad revenue by 166%. Newsweek CEO Dev Pragad attributes this growth to the implementation of an objectives and key results (OKR) framework that completely changed how the publication approached its... Continue reading » The post Newsweek CEO Dev Pragad Shares How An OKR-Based Partnership With Google Cloud Helped Transform Its Digital Publishing Business appeared first on AdExchanger. ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. For Pod’s Sake Bloomberg points out that, despite the hype, there hasn’t been a hit podcast in many years. No newcomer has usurped Joe Rogan or NPR or broken through the general noise like Serial.  But is that actually so bad? Podcasting is... Continue reading » The post Podcasting Wins With The Long Tail; Schrems Wins GDPR Suit Against Google Analytics appeared first on AdExchanger. ... read more

The glory days of quick and easy digital customer acquisition appear to be numbered.  Over the last year, performance marketers have been feeling the squeeze on all sides with mounting data privacy changes, an increasingly crowded digital marketplace and a new era of pandemic-induced shopping habits.  The changes have pushed many of them, from small to midsize brands, to reconsider full-funnel marketing strategies, striking a more concerted balance between brand building and direct response marketing. That means rolling out more marketing touchpoints, like out-of-home and streaming video, in addition to performance marketing tactics like social media and paid ... read more

This story is part of Digiday’s Masters of Uncertainty series, a look at people and companies at the center of media’s defining storylines. Find the rest here. As 2022 gets underway, the IAB Tech Lab is steering the digital advertising industry through some choppy waters. The non-profit consortium, first founded in 2014, differs from its geography-based licensees of the IAB brand, not just because of its global remit but because of its mandate to establish consensus and usher in tech standards that can aid the rise of digital advertising. And its two biggest challenges today — devising a technical workaround for ... read more

Some publishers had planned to bring employees back into office buildings this month — but those plans went out the window as omicron spread like wildfire in the U.S., hitting a record of over 700,000 new COVID-19 cases a day. Hearst was one of the few big media companies that began requiring employees to show up at the office at the end of last year, before reinstating a flexible work policy this month. In this edition of our Confessions series, in which we exchange anonymity for candor, a Hearst employee recounts her experience of returning to Hearst Tower after nearly ... read more

With hints of returns to pre-pandemic normalcy punctuated by reinstated lockdowns, as well as continued social and political unrest, 2021 was a year that was rife with challenges and opportunity.     The first-ever awardees of the Digiday Greater Good Awards represent companies that are committed to making the world a better place in light of ongoing unrest and uncertainty. These companies utilized their strengths and talents to take on global and local issues, and they did so genuinely and with real change-making in mind.  Sharing a general theme of strengthening community and inclusivity, these winners worked with the most innovative marketing, ... read more

If you’re looking ahead to what might happen in 2022, here are a few indicators of what’s to come: LUMA Partners’ 2021 market report, T-Mobile’s acquisition of Octopus Interactive and Instacart’s advertising ambitions. Verizon, AT&T, Singtel and Telenor all previously embraced – and then abandoned – the idea that telcos could build advertising businesses. But there’s one... Continue reading » The post The Big Story: More Ad Tech IPOs Ahead appeared first on AdExchanger. ... read more

By John Nardone, President, Mediaocean This article is sponsored by Mediaocean. Just when we thought it was safe to plan a return to the office, here comes the omicron variant and another wave of pandemic uncertainty. With the ongoing impact of COVID, along with the “Great Resignation” and the likelihood of remote working conditions extending... Continue reading » The post Can Marketers Manage Transformational Change In 2022? appeared first on AdExchanger. ... read more

VIDAA, a smart TV operating system and content platform preinstalled on most TVs manufactured by Hisense and other global Smart TVs, has selected Unruly, a leading global video and Connected TV (CTV) programmatic advertising platform, as its strategic Sell-side Platform [...] The post VIDAA Selects Unruly’s SSP & Ad Server for CTV & Native Display appeared first on ExchangeWire.com. ... read more

Integrated media agency, tmwi, part of the Oxidise group, has been appointed by manufacturer of precision optics, ZEISS Vision Care to develop a sophisticated paid social strategy which will drive national campaigns throughout the year. Audience and content alignment forms a [...] The post tmwi Appointed by ZEISS Vision Care to Drive Integrated Paid Social Campaigns appeared first on ExchangeWire.com. ... read more

Ad-tech company Adnami has appointed Jørgen Gosvig as chief financial officer (CFO) as it readies itself for further growth and expansion across Europe. Jørgen will play a key role in the ongoing development of the company’s strategy; communicating with its [...] The post Adnami Strengthens Executive Team with Jørgen Gosvig Appointed as CFO appeared first on ExchangeWire.com. ... read more

LoopMe (‘the Company’), a leading brand-focused mobile advertising platform, today announced Mayfair Equity Partners (‘Mayfair’), a leading tech and consumer growth investor, as its new investment partner. LoopMe has estimated gross revenues of nearly USD$100m (£73.2m) for full year 2021, [...] The post LoopMe Announces Investment from Mayfair Equity Partners appeared first on ExchangeWire.com. ... read more

Global in-game advertising company Anzu has announced it has extended its partnership with global video gaming giant Ubisoft. The two have seen remarkable success in bringing dynamic ads to hit PC racing title Trackmania and sandbox MMO Growtopia. Last year, Ubisoft’s [...] The post Anzu and Ubisoft Extend Partnership After Initial Success with In-Game Ads appeared first on ExchangeWire.com. ... read more

Many brands have made commitments to do better in how they portray BIPOC and women in their advertising messages. To equip advertisers with the technology they need to measure how often women and BIPOC are depicted in their ads, and in what context, the creative analytics company CreativeX collaborated with the Geena Davis Institute on... Continue reading » The post To Make Diversity Efforts Measurable, CreativeX Built Tech To Analyze Bias In Ad Creative appeared first on AdExchanger. ... read more

In today's ExchangeWire news digest: China's tech industry is booming despite strict crackdown pressures from the government; Twitter's ban in Nigeria has been lifted; and Turnip raise USD$12.5m (£9.1m) in a Series A round.   Where are China heading in 2022? 2021 saw [...] The post China Booming Despite Strict Crackdown; Twitter Receive Green Light from Nigeria appeared first on ExchangeWire.com. ... read more