News Feeds

  • You’re selling running shoes – don’t pretend you’re saving the world
    Thomas Kolster literally wrote the book on brand purpose. Despite being one of its biggest advocates, however, he’s having a change of heart after seeing one too many marketers mistake preaching for purpose. Here, he urges brands to stop pitching themselves as heroes and help enable better lives instead. Not a day passes in adland where I don’t have to reach out for the emotional, do-good, aspirational, moon-landing-narrated purpose puke bucket. Sorry, maybe it’s partly my fault – after all, a few years ago I wrote a book called Goodvertising. But hey, maybe it’s not-too-goodvertising any more. Let’s consider the latest ... read more
    Source: The Drum – Digital & ProgrammaticPublished August 10, 2020 10:30 am
    22 hours ago
  • Why achieving B-Corp status is critical to the Covid-19 business recovery
    Following the news that the Jamie Oliver Group has achieved B-Corp status, Xavier Rees, chief exec at Havas London (the first major ad agency to achieve the status), explores how the B-Corp movement will become a crucial part of the Covid-19 recovery as businesses build a sustainable future. What a difference a year makes. This time last year, a rather downcast Jamie Oliver was figuring out how to rebuild his shattered business empire. Fast forward to last week and the celebrity chef’s trademark enthusiasm was back as he proudly announced the Jamie Oliver Group’s achievement of B-Corp status and commitment to – as he put ... read more
    Source: The Drum – Digital & ProgrammaticPublished August 10, 2020 10:30 am
    22 hours ago
  • Defending the right to advertise – a response from the Ad Association, IPA and Isba
    In a rare move, three trade bodies – the Advertising Association, IPA and Isba – have penned a joint op-ed explaining why they so vehemently oppose the UK government’s proposals to ban high fat, salt and sugar advertising. In an article on 4 August (’If advertising works, there's no way it doesn't contribute to obesity’) advertising trade bodies were described as being ‘up in arms’ regarding the government’s proposed restrictions on high fat, salt and sugar (HFSS) advertising. These include a 9pm watershed ban on TV and online, with a further plan to extend the online restriction to an outright total ban.  ... read more
    Source: The Drum – Digital & ProgrammaticPublished August 10, 2020 8:00 am
    1 day ago
  • How To Grade An Addressable TV Beta
    "On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tracey Scheppach, CEO at Matter More Media. Buckle up. We’re about to get nerdy about tech and addressable TV – which should interest you if you like scale, and progress and profitable new markets. First, advertising... Continue reading » The post How To Grade An Addressable TV Beta appeared first on AdExchanger. ... read more
    Source: AdExchangerPublished August 10, 2020 5:05 am
    1 day ago
  • WarnerMedia Preps For a Streaming-Focused Reorg; Trump Bans WeChat
    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brace For Streaming Just as NBCU plans to reorg to accommodate streaming, so too will WarnerMedia. The Information reports that the AT&T-owned entertainment company will soon unveil a “major reorganization” that will result in layoffs and the promotion of Andy Forssell, a streaming exec,... Continue reading » The post WarnerMedia Preps For a Streaming-Focused Reorg; Trump Bans WeChat appeared first on AdExchanger. ... read more
    Source: AdExchangerPublished August 10, 2020 5:03 am
    1 day ago
  • Digiday research: 93% of survey respondents say they see white employees in senior leadership roles
    As the agency world begins to face the stark racial inequities in their employee ranks, Digiday research conducted in July found that, in the eyes of their staffers, the racial gap remains wide and that agencies have a long way to go before being able to claim they are diverse and equitable places of employment. A full 93% of respondents said they see white employees in their agency’s senior leadership team (vp and above). Respondents said they see Black and Hispanic employees making up 35% and 31% of those senior ranks respectively. Asians, per the respondents’ observation, make up ... read more
    Source: DigidayPublished August 10, 2020 5:01 am
    1 day ago
  • ‘There’s no antagonist’: News outlets mull the possible end of their editorial and business-side ‘Trump Bump’ bonanza
    It had been more than a decade since the New York Times launched a brand advertising campaign, but 2017 felt like the right moment. The Times was under daily assault from President Trump, whose long-running obsession with his hometown paper had become a constant crusade to rebrand the Times as “fake news.” Debuting at the Academy Awards, “The Truth Is Hard” offered a not-so-subtle advertising rebuttal, crescendoing with black-and-white text affirming the Times’ commitment to the truth. In 24 hours, the paper reportedly garnered more subscribers than it had in the prior six weeks. The ad offered an example ... read more
    Source: DigidayPublished August 10, 2020 5:01 am
    1 day ago
  • ‘Like being conned’: Agency employees say that fake job listings are making the already difficult job market even harder
    This past March, after going through rounds of interviews for a job at a creative agency, Taylor Cohen was told that the agency wasn’t hiring after all but that she’d be kept in mind for future positions.  That wasn’t a first for Cohen, who recently joined TikTok from DDB. Last fall, she’d also gone through multiple rounds and months of interviews at an independent creative agency for a potential position that kept changing as the interview process went on. She believes that’s because there wasn’t actually a position to be hired for.  Cohen isn’t alone in this belief or ... read more
    Source: DigidayPublished August 10, 2020 5:01 am
    1 day ago
  • WTF is redirect tracking?
    Web browsers continue to clamp down on the ways in which companies track people around the web. In the latest example, Mozilla’s Firefox browser will start preventing companies from using a method called redirect tracking to identify people as they flit from one site to the next.  Redirect tracking appears to be a lower-profile method of tracking people online. However, as the online advertising industry races to find an identifier to replace the third-party cookie, redirect tracking could serve as an interim substitute, if not a permanent successor. That is to say, it would be a candidate if web browsers ... read more
    Source: DigidayPublished August 10, 2020 5:01 am
    1 day ago
  • High-end fashion is finally joining the shift to digital
    “Acceleration” is the hot topic when it comes to discussing how businesses will be impacted by the coronavirus and fashion is no exception. For high-end and designer brands, traditional fashion week promotion and classic in-person retail experiences have been the norm for decades. And while many have hesitated to make a deep dive into e-commerce, according to Jill Manoff, editor-chief of Digiday-owned fashion vertical Glossy, that’s changing, and rapidly. “It’s all about maintaining that exclusivity. If they put a website out there, anyone could have access,” said Manoff. “But you’re missing out on sales.”  With department stores ... read more
    Source: DigidayPublished August 10, 2020 5:01 am
    1 day ago
  • Johnny Ryan Exits Brave With Plans To Push Hard For GDPR Enforcement
    Johnny Ryan, a professional thorn in the side of big tech and ad tech, left browser company Brave this week to go nuclear on data rights. He’s now a senior fellow at Open Markets Institute, a think tank focused on antitrust issues, and a senior fellow at the Irish Council for Civil Liberties, a Dublin-based... Continue reading » The post Johnny Ryan Exits Brave With Plans To Push Hard For GDPR Enforcement appeared first on AdExchanger. ... read more
    Source: AdExchangerPublished August 7, 2020 8:41 pm
    3 days ago
  • Top 3 Takeaways From The Trade Desk’s Second Quarter Earnings Report
    The Trade Desk’s stock was up nearly 5% in after-hour’s trading on Thursday, despite posting a 13% year-over-over dip in revenue in the second quarter. To what does TTD owe this optimism? Two words: connected TV. “We believe that the COVID pandemic has permanently accelerated the growth of CTV,” CEO Jeff Green told investors on... Continue reading » The post Top 3 Takeaways From The Trade Desk’s Second Quarter Earnings Report appeared first on AdExchanger. ... read more
    Source: AdExchangerPublished August 7, 2020 3:03 pm
    4 days ago
  • Placements.io Selected for Blavity Inc.’s Direct and Programmatic Revenue Management
    Placements.io, a leader in revenue and billing management for media companies, is announcing a new client partnership with Blavity, Inc., the media tech company and home to the largest network of brands specifically serving multicultural millennials. Blavity, Inc. selected Placements.io as a direct and programmatic revenue management partner sharing their philosophy for innovative, open technology, providing scalability as advertising continues to evolve. By implementing Placements.io, the company is better positioned to monetise content across direct and programmatic ad channels. “Placements.io offers [...] The post Placements.io Selected for Blavity Inc.’s Direct and Programmatic Revenue Management appeared first on ExchangeWire.com. ... read more
    Source: ExchangeWirePublished August 7, 2020 12:37 pm
    4 days ago
  • Commerce agency Supercharged Commerce launched by CTI Digital and Nublue
    Digital agencies CTI Digital and Nublue have launched a new specialist commerce agency, Supercharged Commerce. The namesake of a successful 2018 conference hosted by CTI Digital's commerce specialists, Supercharged Commerce is formed from specialist commerce minds at CTI Digital, and hosting and support solutions provider, Nublue. The agency brand combines more than 16 years' worth of experience and 150 experts to deliver full-throttle commerce that is simple, convenient, and affordable for growing businesses. The agency proposes to simplify the client-agency relationship through three core services; 'create' for new commerce experiences, 'run' for client's technical infrastructure, and 'grow' to provide marketing ... read more
    Source: The Drum – Digital & ProgrammaticPublished August 7, 2020 12:00 pm
    4 days ago
  • Instagram: stop trying to make Reels happen, it's not going to happen
    Is Instagram's TikTok rival Reels the next big thing for brands? Tamara Littleton, chief exec and founder of The Social Element doesn't think so. TikTok is facing acquisition by Microsoft in the US or even a total ban, with President Trump having just signed an executive order banning US businesses from working with the platform. Still though, all eyes are on Instagram’s latest bid to reclaim the audience share it's at risk of losing to TikTok: Reels. Reels is launching in more than 50 countries and allows Instagram users to create short-form videos set to music that can be shared with friends and ... read more
    Source: The Drum – Digital & ProgrammaticPublished August 7, 2020 11:00 am
    4 days ago

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