“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Michael Jaconi, CEO & co-founder of Button.  Customer acquisition rates are up and ROAS is down across the walled gardens of Facebook and Google. That’s hardly news at this point. It’s also well-known that,... Continue reading » The post Retail Media Platforms Can Learn and Leverage a Thing or Two From Affiliate appeared first on AdExchanger. ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Oh, Snap Snap warned investors this week that it will miss its one-month-old revenue target, tumbling shares by more than 40% in what may be a harbinger for the industry, CNBC reports.  “Since we issued guidance on April 21, 2022, the macroeconomic environment has... Continue reading » The post Snap Warns It Will Miss Q2 Targets; Meta Releases Political Ad Targeting Data appeared first on AdExchanger. ... read more

Teads, the global media platform, announces the appointment of Natalie Bastian to chief marketing officer, to lead the company’s worldwide marketing team and strengthen its position as a global technology business. Based in Teads’ New York office, Bastian will be [...] The post Teads Announces Hire of Natalie Bastian as Global Chief Marketing Officer appeared first on ExchangeWire.com. ... read more

Google announced the latest updates to its shopping ad products at Google Marketing Live on Tuesday, with changes on the backend to how advertisers use its tech and on the consumer side. These changes are becoming more necessary as the mobile Google Search feed evolves from primarily text-based responses to more visual elements on the... Continue reading » The post Google Unveils New Shopping Ad Formats And Packs More Demand Into Performance Max appeared first on AdExchanger. ... read more

Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, today (24th May 2022) announces the appointment of Robert Bushey as EMEA chief sales officer. Bushey’s arrival comes as clients are increasingly looking to transform to continuously meet ever changing customer [...] The post Merkle Hires Ex-Accenture MD Robert Bushey as EMEA Chief Sales Officer appeared first on ExchangeWire.com. ... read more

InfoSum, the world’s leading data collaboration platform, and Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, today announced their global partnership. An evolving data and technology landscape is creating ongoing challenges for advertisers, media owners, [...] The post InfoSum & Adform Announce Global Partnership appeared first on ExchangeWire.com. ... read more

Integral Ad Science, a global leader in digital media quality, today (24th May 2022) released new research on Connected TV (CTV) trends in Australia. The report explores how CTV shapes the future of digital content consumption among Australian consumers and [...] The post IAS – Australian Viewers Prefer the CTV Ad Experience Over Linear TV appeared first on ExchangeWire.com. ... read more

Mobile ad platform LifeStreet released a new version of its DSP on Tuesday that shows developers what’s happening behind the scenes when they make a programmatic buy. “Supply transparency is table stakes,” said CEO Levi Matkins. “The question isn’t just what are you bidding on; it’s why are you bidding on it?” LifeStreet’s rearchitected DSP, called... Continue reading » The post LifeStreet Launches A Revamped Mobile DSP To Help Predict ROAS appeared first on AdExchanger. ... read more

In today's ExchangeWire news digest: the ICO fines Clearview AI for collecting and storing images of UK residents; Broadcom is in talks to takeover VMware for USD$60bn (£47.7bn); and Didi Global's investors vote to delist from the New York Stock [...] The post ICO Fines Clearview AI Over Image Harvesting; Broadcom in Talks to Acquire VMware for USD$60bn appeared first on ExchangeWire.com. ... read more

Probabilistic attribution is just a “stopgap,” says Simon “Bobby” Dussart, newly appointed CEO of AppLovin-owned mobile measurement and attribution company Adjust. Depending on who you ask, “probabilistic” could simply be a synonym for “fingerprinting,” but there is a distinction between them, Dussart says on this week’s episode of AdExchanger Talks. Fingerprinting is explicitly verboten under... Continue reading » The post Mobile Attribution’s Next Phase, With Adjust CEO Simon Dussart appeared first on AdExchanger. ... read more

Smart Adserver ("Smart"), the leading independent ad tech platform, and Global Data Resources ("GDR"), a global leader in ethically sourced audience data, today (24th May) announced a new partnership to bring next- generation privacy-safe targeting to the Nordics (Denmark, Finland, [...] The post Smart & Global Data Resources Bring Next-Gen Privacy-Safe Targeting to the Nordics appeared first on ExchangeWire.com. ... read more

Lotame, the only flexible data solutions provider to future-proof connectivity and drive performance across all screens, has announced that Google has authorised use of the Lotame Panorama ID within its supply-side platform (SSP).   With these integrations and multiple data partners supporting [...] The post Google Integrates with Lotame’s Panorama ID for Data-Rich Addressability appeared first on ExchangeWire.com. ... read more

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Rossen, SVP investment and activation analytics at Omnicom Media Group. Clean rooms are emerging to provide the advertising industry a life raft in the era of cookie deprecation.  On... Continue reading » The post Beyond Clean Rooms, Brands Need Clean Houses appeared first on AdExchanger. ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Game On TikTok is testing in-app games in Vietnam and plans to push further into gaming, starting with Southeast Asia, sources tell Reuters. People can already share gameplay content on TikTok – like a video of them from Twitch, for example – but there are... Continue reading » The post Is TikTok Game For An App Store Dispute?; GDPR’s Bark Is Worse Than Its Bite appeared first on AdExchanger. ... read more

The IAB’s Podcast Upfronts in May touted advancements in dynamic ad insertion, measurement and attribution and brand safety and suitability, as well as the rise of podcast networks. The three-day event felt like a victory lap celebrating the continued growth of the podcast ad market. But ad agencies say the technology powering podcast-based marketing is... Continue reading » The post Podcast Advertising Has Come A Long Way, But Is It Delivering What Marketers Need? appeared first on AdExchanger. ... read more