I’m not sure if it’s the Baader-Meinhof Syndrome taking effect now that I’m working with The Media Trust but it sure seems like we’re seeing an increasing number of general media stories about malware and other attacks spread through ad-based vectors. This weekend we had Pagefair, an ad-blocker remover, unwittingly serve as a distributor of malware to over 500 sites and now this story in WSJ.
I fear it’s going to get a lot worse before it gets a lot better and we’ll see some pretty big names dragged through the dirt because of it.
The online ad industry has yet another scam to contend with, and this time it’s publishers bearing the brunt instead of marketers.
The industry is already fighting an ongoing battle against “bots,” computer programs that disguise themselves as real users to defraud advertisers. But now fraud detection companies say there’s a growing threat from “ad injection,” whereby Web users’ browsers are commandeered and ads are stuffed into sites without publishers’ permission.