Teemo is a media, marketing, and advertising technology consultancy. We help media owners, agencies, advertisers, and vendors accelerate their growth and meet new markets.
Recent clients include The Media Trust, DigitasLBi, The Guardian, Adform, Adbrain, Unanimis / Orange FranceTelecom, and others.
Matt O’Neill, founder and principal of Teemo, regularly speaks at industry conferences and events in the UK and Europe. His areas of specialty are advertising & marketing technology, programmatic &native advertising, and media monetisation.
Today ExchangeWire released the first global study of the perceptions of malware and malvertising in the digital advertising ecosystem. The research and accompanying report were created in partnership with The Media Trust, the world’s leading media verification, malware protection, and advertising quality assurance platform.
The results will be revealed and discussed later today at an event in London later today.
From the Forward:
The digital advertising ecosystem is in a state of crisis, with many questioning its security. Each week bears witness to another media story regarding malware-laden ads infecting devices to cause harm to consumers. The presence of malware in the digital environment is no longer a topic relegated to advertising professionals – it’s become a mainstream and global issue.
Each year the number of ad-delivered malware infections increases, with The Media Trust detecting a year-over-year doubling in growth for the past several years. Clearly, malware is not new, which presents an interesting question: What do digital advertising professionals think about malware?
This study provides insight into the opinions of agencies, ad tech providers and publishers across several of the world’s largest publishing markets. In general, most are aware of the malvertising risks in their environments and almost everyone agrees it’s on the rise. However, there are some surprising results, and several opinions do not correlate with industry data:
• 50%+ believe malware is less of a problem on mobile
• US and UK publishers feel malware is a bigger issue for ecommerce than publisher/media websites
• Industry professionals believe 72% of malware exists on non-premium sites
• 20% of publishers believe their websites’ are safe from the constant threat of malware
You can download the full report here: Malware Report.
Recent Stories & Posts
From the feed
- Inside the making of Hooha, the world’s first smart tampon machineHuge won the ‘Technology’ category at The Drum PR Awards 2019 with its campaign for Hooha. Here, the agency reveals the challenges faced and the strategies used to deliver this successful project. The challenge In 2018, the inventor of Hooha needed a tampon on the floor of a major tech convention. But every tampon machine at the event was broken. Clearly, amid the greatest technological advancements across every other industry, women’s basic health needs are still ignored. The strategy To call attention to this inequality, a team of six designed and built Hooha – the world’s first smart tampon dispenser. ... read more2 days ago
- How tech giant ABB changed its perception in the global food & drink industryAgency Inc won in the ‘B2C Integrated’ category at The Drum Marketing Awards 2019 with its ‘Talk To US’ campaign for ABB Food & Beverage. With the 2020 awards now open for entries, the agency reveals the challenges faced and the strategies used to deliver this successful project. The challenge ABB is a pioneering global technology leader, working mainly in the utility, industry, transportation and infrastructure sectors. You may not have heard of them, but, chances are that you have used their products directly or indirectly. ABB wanted to become a global leader in the Food & Beverage (F&B) sector. But its reputation was ... read more2 days ago
- What’s The Growth Team’s Job, Anyway? "Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today's column is written by Alex Weinstein, senior vice president of growth at Grubhub and the author of the Technology + Entrepreneurship blog. The project seemed fairly straightforward: Here's a city where our food delivery marketplace needs to accelerate growth. Here's... Continue reading » The post What's The Growth Team’s Job, Anyway? appeared first on AdExchanger. ... read more2 days ago
- 10 questions with… Kris Robbens, marketing director GB&I of the Coca-Cola CompanyTo showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks to them about what insights and life experience they can offer the rest of us. This week's 10 Questions are put to Kris Robbens, marketing director for Great Britain and Ireland at the Coca-Cola Company What was your first-ever job? I used to spend a lot of my summers bartending in my hometown in Belgium. It was a great experience because it gave me the opportunity to engage with people and different ... read more2 days ago
- ‘Prepare for ICO to utilise its wider powers’: UK regulator issues warning to adtechThe UK's data regulator, the Information Commissioner's Office (ICO), has issued a warning to any adtech companies which have failed to “use the window of opportunity to engage and transform” their practices - it’s coming for them. The ICO’s update on its investigation into the adtech sector came from the watchdog’s executive director for technology and innovation Simon McDougall, who has led a six-month consultation into the practices around adtech and real-time bidding (RTB) following the implementation of the General Data Protection Regulation (GDPR). He focused on specific issues such as the treatment of “special category data” – like ... read more2 days ago