Welcome

Teemo is a media, marketing, and advertising technology consultancy. We help media owners, agencies, advertisers, and vendors accelerate their growth and meet new markets.

Recent clients include The Media Trust, DigitasLBi, The Guardian, Adform, Adbrain, Unanimis / Orange FranceTelecom, and others.

Matt O’Neill, founder and principal of Teemo, regularly speaks at industry conferences and events in the UK and Europe. His areas of specialty are advertising & marketing technology, programmatic &native advertising, and media monetisation.

Latest Post

The Media Trust & ExchangeWire Release Global Malware Study

Today ExchangeWire released the first global study of the perceptions of malware and malvertising in the digital advertising ecosystem. The research and accompanying report were created in partnership with The Media Trust, the world’s leading media verification, malware protection, and advertising quality assurance platform.

The results will be revealed and discussed later today at an event in London later today.

From the Forward:

The digital advertising ecosystem is in a state of crisis, with many questioning its security. Each week bears witness to another media story regarding malware-laden ads infecting devices to cause harm to consumers. The presence of malware in the digital environment is no longer a topic relegated to advertising professionals – it’s become a mainstream and global issue.

Each year the number of ad-delivered malware infections increases, with The Media Trust detecting a year-over-year doubling in growth for the past several years. Clearly, malware is not new, which presents an interesting question: What do digital advertising professionals think about malware?

This study provides insight into the opinions of agencies, ad tech providers and publishers across several of the world’s largest publishing markets. In general, most are aware of the malvertising risks in their environments and almost everyone agrees it’s on the rise. However, there are some surprising results, and several opinions do not correlate with industry data:

• 50%+ believe malware is less of a problem on mobile

• US and UK publishers feel malware is a bigger issue for ecommerce than publisher/media websites

• Industry professionals believe 72% of malware exists on non-premium sites

• 20% of publishers believe their websites’ are safe from the constant threat of malware

You can download the full report here: Malware Report.

Recent Stories & Posts

pic-jpg_87833_20150804-915 The Media Trust & ExchangeWire Release Global Malware Study (7/6/2016) - Today ExchangeWire released the first global study of the perceptions of malware and malvertising in the digital advertising ecosystem. The research and accompanying report were created in partnership with The Media Trust, the world’s leading media verification, malware protection, and advertising quality assurance platform. The results will be revealed and discussed later today at an … Continue reading The Media Trust & ExchangeWire Release Global Malware Study
The coming controlled burn in online media (11/25/2015) -     For a while it’s been clear than something has needed to change. The sheer amount of garbage inventory in online media has been both increasing and having an increasing amount of light shone upon it. It comes in many forms: outright fraudulent ads, poor creative ads selling for pennies, too many ads on a … Continue reading The coming controlled burn in online media
Online Advertising Fraudsters Turn to ‘Ad-Injection’ Scams (11/4/2015) - I’m not sure if it’s the Baader-Meinhof Syndrome taking effect now that I’m working with The Media Trust but it sure seems like we’re seeing an increasing number of general media stories about malware and other attacks spread through ad-based vectors. This weekend we had Pagefair, an ad-blocker remover, unwittingly serve as a distributor of … Continue reading Online Advertising Fraudsters Turn to ‘Ad-Injection’ Scams
iOS Ad Blockers Begin Dropping In Popularity (10/15/2015) - Is the blocker bubble bursting? An article in MarketingLand from Sep. 29, a site you’d think would err in the opposite direction in any analysis, today reported that, “for the first time since iOS 9 launched, no ad blocker is number one on the paid apps chart for iPhone.” and that, “two weeks since ad … Continue reading iOS Ad Blockers Begin Dropping In Popularity
The Scrap Value of a Hacked PC, Revisited — Krebs on Security (10/14/2015) - As I continue to dig into the dark and murky world of malware and madvertising I am discovering some pretty cool stuff. Here’s a great diagram of all the things that nefarious individuals can do once they gain access to your computer — even a basic web-browsing and email-checking one. Source: The Scrap Value of a … Continue reading The Scrap Value of a Hacked PC, Revisited — Krebs on Security

From the feed

    • Danny DeVito gets covered in chocolate for his M&M's Super Bowl ad
      Danny DeVito is getting covered in chocolate for the Super Bowl as he becomes an M&M’s candy in a new ad. A teaser for the 30-second ad, which will run in the first quarter of the game, shows a bespectacled DeVito in a red M&M’s costume lounging in a pool of chocolate, saying “Mmmm…Super Bowl.” The 15-second teaser then pans out to the soundman who looks passively disgusted with the scene. It cuts back to DeVito smearing chocolate all over himself, with a quick promo for the game. The teaser video, created by BBDO New York, nods to a recognized ... read more
      Source: The Drum – Digital & ProgrammaticPublished January 23, 2018 4:53 pm
      7 hours ago

     

    • TAG Requires Publishers to Use Ads.txt; Eyeota Raises USD$12.5m in Series B
      ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: TAG requires ads.txt use by publishers; Eyeota raises Series B funding; Taboola’s self-service business grows; OpenX is already GDPR-compliant; Centro finds programmatic is coming in-house; and Impact Radius hires first CMO. TAG Will Require Publishers to Use Ads.txt The Trustworthy Accountability Group (TAG), an industry initiative to fight criminal activity in the digital advertising supply chain, has released updated certification guidelines for its Certified [...] The post TAG Requires Publishers to Use Ads.txt; Eyeota Raises USD$12.5m in Series B appeared first on ExchangeWire.com. ... read more
      Source: ExchangeWirePublished January 23, 2018 3:00 pm
      9 hours ago

     

    • Twitter COO Anthony Noto departs to take up CEO role at SoFi
      Twitter's chief operating officer Anthony Noto is to depart the company to join finance startup SoFi as chief executive officer. Noto, who has been with the firm since 2014, has also held the position of chief marketing officer at the social network.  The executive will join SoFi in March of this year. The move is likely to be a blow to Twitter investors with Noto believed to have been spearheading Twitter's push towards live programming which has included deals with the likes of Bloomberg, and previously the NFL.  Twitter has said in a statement that Noto's responsibilities for operations and revenue generating ... read more
      Source: The Drum – Digital & ProgrammaticPublished January 23, 2018 2:25 pm
      9 hours ago

     

     

     

Leave a Reply

The professional site of Matt O'Neill

LinkedIn Auto Publish Powered By : XYZScripts.com