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Teemo is a media, marketing, and advertising technology consultancy. We help media owners, agencies, advertisers, and vendors accelerate their growth and meet new markets.

Recent clients include The Media Trust, DigitasLBi, The Guardian, Adform, Adbrain, Unanimis / Orange FranceTelecom, and others.

Matt O’Neill, founder and principal of Teemo, regularly speaks at industry conferences and events in the UK and Europe. His areas of specialty are advertising & marketing technology, programmatic &native advertising, and media monetisation.

Latest Post

The Media Trust & ExchangeWire Release Global Malware Study

Today ExchangeWire released the first global study of the perceptions of malware and malvertising in the digital advertising ecosystem. The research and accompanying report were created in partnership with The Media Trust, the world’s leading media verification, malware protection, and advertising quality assurance platform.

The results will be revealed and discussed later today at an event in London later today.

From the Forward:

The digital advertising ecosystem is in a state of crisis, with many questioning its security. Each week bears witness to another media story regarding malware-laden ads infecting devices to cause harm to consumers. The presence of malware in the digital environment is no longer a topic relegated to advertising professionals – it’s become a mainstream and global issue.

Each year the number of ad-delivered malware infections increases, with The Media Trust detecting a year-over-year doubling in growth for the past several years. Clearly, malware is not new, which presents an interesting question: What do digital advertising professionals think about malware?

This study provides insight into the opinions of agencies, ad tech providers and publishers across several of the world’s largest publishing markets. In general, most are aware of the malvertising risks in their environments and almost everyone agrees it’s on the rise. However, there are some surprising results, and several opinions do not correlate with industry data:

• 50%+ believe malware is less of a problem on mobile

• US and UK publishers feel malware is a bigger issue for ecommerce than publisher/media websites

• Industry professionals believe 72% of malware exists on non-premium sites

• 20% of publishers believe their websites’ are safe from the constant threat of malware

You can download the full report here: Malware Report.

Recent Stories & Posts

The Media Trust & ExchangeWire Release Global Malware Study (7/6/2016) - Today ExchangeWire released the first global study of the perceptions of malware and malvertising in the digital advertising ecosystem. The research and accompanying report were created in partnership with The Media Trust, the world’s leading media verification, malware protection, and advertising quality assurance platform. The results will be revealed and discussed later today at an … Continue reading The Media Trust & ExchangeWire Release Global Malware Study
The coming controlled burn in online media (11/25/2015) -     For a while it’s been clear than something has needed to change. The sheer amount of garbage inventory in online media has been both increasing and having an increasing amount of light shone upon it. It comes in many forms: outright fraudulent ads, poor creative ads selling for pennies, too many ads on a … Continue reading The coming controlled burn in online media
Online Advertising Fraudsters Turn to ‘Ad-Injection’ Scams (11/4/2015) - I’m not sure if it’s the Baader-Meinhof Syndrome taking effect now that I’m working with The Media Trust but it sure seems like we’re seeing an increasing number of general media stories about malware and other attacks spread through ad-based vectors. This weekend we had Pagefair, an ad-blocker remover, unwittingly serve as a distributor of … Continue reading Online Advertising Fraudsters Turn to ‘Ad-Injection’ Scams
iOS Ad Blockers Begin Dropping In Popularity (10/15/2015) - Is the blocker bubble bursting? An article in MarketingLand from Sep. 29, a site you’d think would err in the opposite direction in any analysis, today reported that, “for the first time since iOS 9 launched, no ad blocker is number one on the paid apps chart for iPhone.” and that, “two weeks since ad … Continue reading iOS Ad Blockers Begin Dropping In Popularity
The Scrap Value of a Hacked PC, Revisited — Krebs on Security (10/14/2015) - As I continue to dig into the dark and murky world of malware and madvertising I am discovering some pretty cool stuff. Here’s a great diagram of all the things that nefarious individuals can do once they gain access to your computer — even a basic web-browsing and email-checking one. Source: The Scrap Value of a … Continue reading The Scrap Value of a Hacked PC, Revisited — Krebs on Security

From the feed

    • ESPN’s ‘Bossy’ features the best players in the WNBA making boss moves
      As the NBA prepares for its final few weeks, the WNBA is getting ready to tip off its 2018 season tonight (May 18). On Sunday, May 20, ESPN will roll out the latest installment of the ‘Life Needs Sports’ campaign with ‘Bossy,’ featuring some of the best players in the WNBA. The campaign, which will run across television, radio, digital and social platforms, features WNBA stars including floor generals like the Minnesota Lynx’s Maya Moore and the Phoenix Mercury’s Diana Taurasi, as well as paint protectors like the Los Angeles Sparks’ Candace Parker and the Washington Mystics’ Elena Delle Donne.   The spot conveys that in life, strong, confident, assertive women ... read more
      Source: The Drum – Digital & ProgrammaticPublished May 18, 2018 7:39 pm
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    • Why brand safety is everything
      The internet has undeniably built new ways for brands to communicate to audiences. With up to 1.2 zettabytes per year worth of internet traffic, companies such as Facebook, YouTube and Twitter are capitalising on massive online reach and offering brands the option to advertise on their platform. However, as convenient as it may be for brands to increase their online reach, digital advertising can sometimes go wrong. We’ve seen this happen with ads appearing against damaging content on YouTube and Facebook accidentally magnifying fake news in some countries.     It’s this uncertainty and risk that poses a very real concern for brands when advertising online. With digital advertising spend likely to hit over $300bn by 2020 worldwide, brand ... read more
      Source: The Drum – Digital & ProgrammaticPublished May 18, 2018 5:24 pm
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    • Banking on inertia: how US banks are missing the online opportunity
      With only 27% of North American consumers stating that they have a seamless experience from their banks’ branch, online and mobile offering despite 60% of them using online banking at least weekly , the pressure is on for these large organisations to shift their customer strategies to active engagement from one that relies on inertia. This week The Drum’s Mystery Shopper reviews the online performance of the USA’s top four banks in terms of numbers of branches open to identify who is cashing in and who is checking out. Traffic Insight: Revenue comes from traffic that converts. Having more traffic ... read more
      Source: The Drum – Digital & ProgrammaticPublished May 18, 2018 4:35 pm
      2 days ago

     

    • Beefeater Gin unleashes the scent of summer in Oxford Circus tube station
      Beefeater Gin has taken the scent of summer into London's underground to promote its pink strawberry gin. Filling the station with strawberry smelling posters, commuters are supposedly wafted with a scent of sweet strawberry and hopefully tempted to seek a drink.  The Pernod Ricard-owned brand developed the campaign with Posterscope and Havas to create the immersive out of home ad. To create the scented posters, a new screenprint process was devised that infuses scented ink onto a dry posted poster. The two week campaign will take place in one of London's busiest tube stations, Oxford Circus, and will run for two weeks. Philip Ainsworth, ... read more
      Source: The Drum – Digital & ProgrammaticPublished May 18, 2018 4:05 pm
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    • No, I’m not going to opt-in to your email database just because you want me to
      A law designed to reduce email spam has left me with an inbox full of people asking me if I want to keep letting them send emails to me – but why do so many offer so little in return?  Like so many others, I’m subscribed to a lot of email lists and, as a result, the past weeks have seen my personal inbox bursting at the seams with GDPR ‘opt-in’ emails. Hundreds of emails, all from organisations asking me if I want to grant permission for them to keep processing my data and keep sending them post May 25.  ... read more
      Source: The Drum – Digital & ProgrammaticPublished May 18, 2018 3:39 pm
      2 days ago

     

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