Welcome

Teemo is a media, marketing, and advertising technology consultancy. We help media owners, agencies, advertisers, and vendors accelerate their growth and meet new markets.

Recent clients include The Media Trust, DigitasLBi, The Guardian, Adform, Adbrain, Unanimis / Orange FranceTelecom, and others.

Matt O’Neill, founder and principal of Teemo, regularly speaks at industry conferences and events in the UK and Europe. His areas of specialty are advertising & marketing technology, programmatic &native advertising, and media monetisation.

Latest Post

The Media Trust & ExchangeWire Release Global Malware Study

Today ExchangeWire released the first global study of the perceptions of malware and malvertising in the digital advertising ecosystem. The research and accompanying report were created in partnership with The Media Trust, the world’s leading media verification, malware protection, and advertising quality assurance platform.

The results will be revealed and discussed later today at an event in London later today.

From the Forward:

The digital advertising ecosystem is in a state of crisis, with many questioning its security. Each week bears witness to another media story regarding malware-laden ads infecting devices to cause harm to consumers. The presence of malware in the digital environment is no longer a topic relegated to advertising professionals – it’s become a mainstream and global issue.

Each year the number of ad-delivered malware infections increases, with The Media Trust detecting a year-over-year doubling in growth for the past several years. Clearly, malware is not new, which presents an interesting question: What do digital advertising professionals think about malware?

This study provides insight into the opinions of agencies, ad tech providers and publishers across several of the world’s largest publishing markets. In general, most are aware of the malvertising risks in their environments and almost everyone agrees it’s on the rise. However, there are some surprising results, and several opinions do not correlate with industry data:

• 50%+ believe malware is less of a problem on mobile

• US and UK publishers feel malware is a bigger issue for ecommerce than publisher/media websites

• Industry professionals believe 72% of malware exists on non-premium sites

• 20% of publishers believe their websites’ are safe from the constant threat of malware

You can download the full report here: Malware Report.

Recent Stories & Posts

The Media Trust & ExchangeWire Release Global Malware Study (7/6/2016) - Today ExchangeWire released the first global study of the perceptions of malware and malvertising in the digital advertising ecosystem. The research and accompanying report were created in partnership with The Media Trust, the world’s leading media verification, malware protection, and advertising quality assurance platform. The results will be revealed and discussed later today at an … Continue reading The Media Trust & ExchangeWire Release Global Malware Study
The coming controlled burn in online media (11/25/2015) -     For a while it’s been clear than something has needed to change. The sheer amount of garbage inventory in online media has been both increasing and having an increasing amount of light shone upon it. It comes in many forms: outright fraudulent ads, poor creative ads selling for pennies, too many ads on a … Continue reading The coming controlled burn in online media
Online Advertising Fraudsters Turn to ‘Ad-Injection’ Scams (11/4/2015) - I’m not sure if it’s the Baader-Meinhof Syndrome taking effect now that I’m working with The Media Trust but it sure seems like we’re seeing an increasing number of general media stories about malware and other attacks spread through ad-based vectors. This weekend we had Pagefair, an ad-blocker remover, unwittingly serve as a distributor of … Continue reading Online Advertising Fraudsters Turn to ‘Ad-Injection’ Scams
iOS Ad Blockers Begin Dropping In Popularity (10/15/2015) - Is the blocker bubble bursting? An article in MarketingLand from Sep. 29, a site you’d think would err in the opposite direction in any analysis, today reported that, “for the first time since iOS 9 launched, no ad blocker is number one on the paid apps chart for iPhone.” and that, “two weeks since ad … Continue reading iOS Ad Blockers Begin Dropping In Popularity
The Scrap Value of a Hacked PC, Revisited — Krebs on Security (10/14/2015) - As I continue to dig into the dark and murky world of malware and madvertising I am discovering some pretty cool stuff. Here’s a great diagram of all the things that nefarious individuals can do once they gain access to your computer — even a basic web-browsing and email-checking one. Source: The Scrap Value of a … Continue reading The Scrap Value of a Hacked PC, Revisited — Krebs on Security

From the feed

    • As GDPR turns two, what's changed in the digital advertising world?
      Two years have now passed since the EU’s General Data Protection Regulation (GDPR) came into force. At the time, most in the ad sector appreciated that it had become necessary to update regulations for a much changed digital world, but many were concerned it would damage their business models. The best case scenario for these businesses was that they could adapt fast, get behind industry solutions and avoid the huge fines and brand damage that would follow non-compliance. The worst case was that the regulation would sound the death knell on a formerly prosperous sector. Some things change… In the ... read more
      Source: The Drum – Digital & ProgrammaticPublished May 29, 2020 3:22 pm
      8 hours ago

     

    • From occasions to rituals: how isolation will change shared drinking rituals
      The Covid-19 crisis has accentuated the importance of shared drinking experiences – and as we exit lockdown people will come together, often, to bond, share and create meaningful memories. So, what can your brand bring to the table? As countries across the world entered isolation in March, many optimistically proclaimed that Easter, a few weeks later, would be the first opportunity for restrictions to be eased – nations rising again after the Covid-19 crisis, as it were. But the fact that Easter and Passover happened amidst the worldwide lockdown has been a potent reminder of the role food and drink ... read more
      Source: The Drum – Digital & ProgrammaticPublished May 29, 2020 2:17 pm
      9 hours ago

     

    • Despite botched virtual meal stunt, there’s an insatiable hunger for Gousto
      Recipe box startup Gousto stopped accepting new customers and froze marketing spend when the UK entered lockdown. Demand greatly outpaced supply until it could squeeze more from its automated factory. After output was increased by 30%, Gousto planned an ambitious virtual dinner party, mixing celebs and thousands of subscribers. What could possibly go wrong? Last Friday (22 May), Gousto chief marketing officer Tom Wallis was drumming up excitement about the ’​Table For 1 Million’ campaign, a virtual dinner party Gousto planned to host with Nick Grimshaw, Paloma Faith, Katherine Ryan, David Haye and a horde of loyal Gousto subscribers that night.  ... read more
      Source: The Drum – Digital & ProgrammaticPublished May 29, 2020 1:40 pm
      10 hours ago

     

     

     

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

The professional site of Matt O'Neill

WP to LinkedIn Auto Publish Powered By : XYZScripts.com