Teemo is a media, marketing, and advertising technology consultancy. We help media owners, agencies, advertisers, and vendors accelerate their growth and meet new markets.
Recent clients include The Media Trust, DigitasLBi, The Guardian, Adform, Adbrain, Unanimis / Orange FranceTelecom, and others.
Matt O’Neill, founder and principal of Teemo, regularly speaks at industry conferences and events in the UK and Europe. His areas of specialty are advertising & marketing technology, programmatic &native advertising, and media monetisation.
Today ExchangeWire released the first global study of the perceptions of malware and malvertising in the digital advertising ecosystem. The research and accompanying report were created in partnership with The Media Trust, the world’s leading media verification, malware protection, and advertising quality assurance platform.
The results will be revealed and discussed later today at an event in London later today.
From the Forward:
The digital advertising ecosystem is in a state of crisis, with many questioning its security. Each week bears witness to another media story regarding malware-laden ads infecting devices to cause harm to consumers. The presence of malware in the digital environment is no longer a topic relegated to advertising professionals – it’s become a mainstream and global issue.
Each year the number of ad-delivered malware infections increases, with The Media Trust detecting a year-over-year doubling in growth for the past several years. Clearly, malware is not new, which presents an interesting question: What do digital advertising professionals think about malware?
This study provides insight into the opinions of agencies, ad tech providers and publishers across several of the world’s largest publishing markets. In general, most are aware of the malvertising risks in their environments and almost everyone agrees it’s on the rise. However, there are some surprising results, and several opinions do not correlate with industry data:
• 50%+ believe malware is less of a problem on mobile
• US and UK publishers feel malware is a bigger issue for ecommerce than publisher/media websites
• Industry professionals believe 72% of malware exists on non-premium sites
• 20% of publishers believe their websites’ are safe from the constant threat of malware
You can download the full report here: Malware Report.
Recent Stories & Posts
From the feed
- Aaron Kwittken: Vote for RapinoeIn most circumstances, I personally don’t love it when athletes use their celebrity to tout political or social issues. I was initially quite unimpressed – maybe even a bit annoyed – with U.S. Women’s National Soccer Team (USWNT) co-captain Megan Rapinoe’s antics ahead of playing the Netherlands and I took a firm stance against her in my Forbes column. Clearly, I hit a nerve as the piece received a record number of views for me, second only to a snarky piece I did on Piers Morgan a few years back. I still stand by that Piers piece. I was critical ... read more1 day ago
- TfL calls ad review to ‘meet future challenges and ensure best value’Transport for London (TfL) has called a statutory review of its creative business, seeking an agency for marketing and behaviour change projects. The transport network currently works with VCCP, which was appointed to the account in 2016. Prior to that, M&C Saatchi held the business for 15 years. VCCP will compete to hold on to the business, with a winner set to be announced in spring 2020. The tender for the through-the-line account has already been issued by TfL with the process being handled by AAR. The three-year brief will include cinema and radio advertising, social media, print design and ... read more1 day ago
- Publicis Groupe takes global media reins of NovartisPublicis Groupe’s Starcom and Epsilon have taken charge of global media duties for pharmaceutical giant Novartis. To deliver on their brief, Starcom and Epsilon have formed NovartisONE2 which will combine the expertise of both agencies with the healthcare marketing and media expertise of Publicis to inform a data-driven marketing strategy. Taking effect from 1 January 2020 the account will encompass media planning, buying, data and analytics across 60 international markets. John Sheehy, global brand president at Starcom Worldwide, says: “Just as Novartis seeks to re-imagine medicine, we too seek to re-imagine and transform how we deliver data-driven marketing strategies for our clients. ... read more1 day ago
- MediaMonks Merges with IMA; Bauer Instream RelaunchesIn this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: MediaMonks merges with IMA; Bauer Instream relaunches; Triton Digital receives IAB Tech Lab Podcast Measurement Seal of Compliance; Teads signs exclusive UK partnership with TI Media; and Marketing Town launches new brand identity as it celebrates five years. MediaMonks merges with IMA S4Capital, the digital advertising and marketing services company, has announced that its digital global content arm MediaMonks has [...] The post MediaMonks Merges with IMA; Bauer Instream Relaunches appeared first on ExchangeWire.com. ... read more1 day ago
- Veteran Clearcast chief Chris Mundy makes RSMB moveChris Mundy has brought 11 years as managing director of Clearcast to a close after agreeing to make the move to research company RSMB in the new year as chief executive. Mundy joined the television advertising body upon its formation in 2008, serving as its first managing director, bringing a wealth of experience as former head of audiences at the BBC and head of research at Sky. That period will now be brought to a close, with Mundy assuming the role of chief executive at RSMB. He will replace current chief executive Steve Wilcox, who will become a part-time vice-chairman. ... read more1 day ago