Welcome

Teemo is a media, marketing, and advertising technology consultancy. We help media owners, agencies, advertisers, and vendors accelerate their growth and meet new markets.

Recent clients include The Media Trust, DigitasLBi, The Guardian, Adform, Adbrain, Unanimis / Orange FranceTelecom, and others.

Matt O’Neill, founder and principal of Teemo, regularly speaks at industry conferences and events in the UK and Europe. His areas of specialty are advertising & marketing technology, programmatic &native advertising, and media monetisation.

Latest Post

The Media Trust & ExchangeWire Release Global Malware Study

Today ExchangeWire released the first global study of the perceptions of malware and malvertising in the digital advertising ecosystem. The research and accompanying report were created in partnership with The Media Trust, the world’s leading media verification, malware protection, and advertising quality assurance platform.

The results will be revealed and discussed later today at an event in London later today.

From the Forward:

The digital advertising ecosystem is in a state of crisis, with many questioning its security. Each week bears witness to another media story regarding malware-laden ads infecting devices to cause harm to consumers. The presence of malware in the digital environment is no longer a topic relegated to advertising professionals – it’s become a mainstream and global issue.

Each year the number of ad-delivered malware infections increases, with The Media Trust detecting a year-over-year doubling in growth for the past several years. Clearly, malware is not new, which presents an interesting question: What do digital advertising professionals think about malware?

This study provides insight into the opinions of agencies, ad tech providers and publishers across several of the world’s largest publishing markets. In general, most are aware of the malvertising risks in their environments and almost everyone agrees it’s on the rise. However, there are some surprising results, and several opinions do not correlate with industry data:

• 50%+ believe malware is less of a problem on mobile

• US and UK publishers feel malware is a bigger issue for ecommerce than publisher/media websites

• Industry professionals believe 72% of malware exists on non-premium sites

• 20% of publishers believe their websites’ are safe from the constant threat of malware

You can download the full report here: Malware Report.

Recent Stories & Posts

The Media Trust & ExchangeWire Release Global Malware Study (7/6/2016) - Today ExchangeWire released the first global study of the perceptions of malware and malvertising in the digital advertising ecosystem. The research and accompanying report were created in partnership with The Media Trust, the world’s leading media verification, malware protection, and advertising quality assurance platform. The results will be revealed and discussed later today at an … Continue reading The Media Trust & ExchangeWire Release Global Malware Study
The coming controlled burn in online media (11/25/2015) -     For a while it’s been clear than something has needed to change. The sheer amount of garbage inventory in online media has been both increasing and having an increasing amount of light shone upon it. It comes in many forms: outright fraudulent ads, poor creative ads selling for pennies, too many ads on a … Continue reading The coming controlled burn in online media
Online Advertising Fraudsters Turn to ‘Ad-Injection’ Scams (11/4/2015) - I’m not sure if it’s the Baader-Meinhof Syndrome taking effect now that I’m working with The Media Trust but it sure seems like we’re seeing an increasing number of general media stories about malware and other attacks spread through ad-based vectors. This weekend we had Pagefair, an ad-blocker remover, unwittingly serve as a distributor of … Continue reading Online Advertising Fraudsters Turn to ‘Ad-Injection’ Scams
iOS Ad Blockers Begin Dropping In Popularity (10/15/2015) - Is the blocker bubble bursting? An article in MarketingLand from Sep. 29, a site you’d think would err in the opposite direction in any analysis, today reported that, “for the first time since iOS 9 launched, no ad blocker is number one on the paid apps chart for iPhone.” and that, “two weeks since ad … Continue reading iOS Ad Blockers Begin Dropping In Popularity
The Scrap Value of a Hacked PC, Revisited — Krebs on Security (10/14/2015) - As I continue to dig into the dark and murky world of malware and madvertising I am discovering some pretty cool stuff. Here’s a great diagram of all the things that nefarious individuals can do once they gain access to your computer — even a basic web-browsing and email-checking one. Source: The Scrap Value of a … Continue reading The Scrap Value of a Hacked PC, Revisited — Krebs on Security

From the feed

     

    • Matt Newcomb to replace Hugo Drayton as Inskin Media CEO
      Adtech company Inskin Media’s chief executive Hugo Drayton is set to step down at the end of the year, The Drum has learned, with Matt Newcomb set to take over, topped with Iain Jacob becoming chairman. The promotion of Newcomb comes two years after he launched the Australian side of the business in Sydney, having previously held roles in media and publishing companies. Drayton will continue on the board of Inskin as a director as an advisor. Meanwhile Jacob, the former chief executive of Publicis EMEA, will become a non-executive chairman having joined as a non executive director at the ... read more
      Source: The Drum – Digital & ProgrammaticPublished December 11, 2019 3:37 pm
      9 hours ago

     

    • Cut the cookie: digital advertising's overdue diet
      Let’s face it: third-party cookies have always been a stop-gap solution, largely unfit for the task of long-term user tracking and targeting. Increased emphasis on consumer privacy, led by GDPR and the impending California Consumer Privacy Act (CCPA), has only accelerated wider acknowledgment and acceptance of this well-kept secret that most of the people in ad tech knew all along. Already, the main browsers have either stopped cookie use altogether or at least restricted it significantly, while the fall of the cookie was a key talking point at this year’s Dmexco. So as we approach the next decade, the collapse ... read more
      Source: The Drum – Digital & ProgrammaticPublished December 11, 2019 2:32 pm
      10 hours ago

     

     

    • Why Shell and BrandBase created a STEM-themed youth festival in the Netherlands
      BrandBase won ‘Open Air Experience of the Year’ at The Drum Experience Awards 2019 with its ‘Generation Discover Festival’ campaign for Shell. Here, the agency reveals the challenges faced and the strategies used to deliver this successful project.   The challenge Our world is facing a serious challenge. Two billion more people and a doubling in demand for energy, water and food. Shell plays a key role in the global energy market. New talent - engineers, scientists, inventors - is crucial. But in the Netherlands - a knowledge-based economy - demand exceeds supply. Schoolchildren have negative views about these fields. How ... read more
      Source: The Drum – Digital & ProgrammaticPublished December 11, 2019 2:04 pm
      11 hours ago

     

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

The professional site of Matt O'Neill

WP to LinkedIn Auto Publish Powered By : XYZScripts.com