Teemo is a media, marketing, and advertising technology consultancy. We help media owners, agencies, advertisers, and vendors accelerate their growth and meet new markets.
Recent clients include The Media Trust, DigitasLBi, The Guardian, Adform, Adbrain, Unanimis / Orange FranceTelecom, and others.
Matt O’Neill, founder and principal of Teemo, regularly speaks at industry conferences and events in the UK and Europe. His areas of specialty are advertising & marketing technology, programmatic &native advertising, and media monetisation.
Today ExchangeWire released the first global study of the perceptions of malware and malvertising in the digital advertising ecosystem. The research and accompanying report were created in partnership with The Media Trust, the world’s leading media verification, malware protection, and advertising quality assurance platform.
The results will be revealed and discussed later today at an event in London later today.
From the Forward:
The digital advertising ecosystem is in a state of crisis, with many questioning its security. Each week bears witness to another media story regarding malware-laden ads infecting devices to cause harm to consumers. The presence of malware in the digital environment is no longer a topic relegated to advertising professionals – it’s become a mainstream and global issue.
Each year the number of ad-delivered malware infections increases, with The Media Trust detecting a year-over-year doubling in growth for the past several years. Clearly, malware is not new, which presents an interesting question: What do digital advertising professionals think about malware?
This study provides insight into the opinions of agencies, ad tech providers and publishers across several of the world’s largest publishing markets. In general, most are aware of the malvertising risks in their environments and almost everyone agrees it’s on the rise. However, there are some surprising results, and several opinions do not correlate with industry data:
• 50%+ believe malware is less of a problem on mobile
• US and UK publishers feel malware is a bigger issue for ecommerce than publisher/media websites
• Industry professionals believe 72% of malware exists on non-premium sites
• 20% of publishers believe their websites’ are safe from the constant threat of malware
You can download the full report here: Malware Report.
Recent Stories & Posts
From the feed
- Hearst UK partners with Sixteenth to upskill editorial into influencersHearst UK has partnered with digital talent agency Sixteenth to better train and deploy influencers across its network, centering on its editorial staff. The publisher of 26 brands, including Esquire, Elle, Harper’s Bazaar, Cosmopolitan and Good Housekeeping, has created the Hearst Influence Network. The group will serve as an in-house talent and influencer initiative, promising to grow and develop the talent in the stable. It will help Hearst UK content reach further by training its editorial in the art of influence. There is also a commercial incentive. It adds to Hearst Solutions an influencing product that sits alongside Hearst Content ... read more22 hours ago
- IAS Threat Lab Calls for Industry To Update Ads.txt Files; 24sata and Njuskalo Selects PermutiveIn this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAS Threat Lab calls for industry to update ads.txt files; 24sata and Njuskalo select Permutive; Sojern offers new travel marketing solutions to attractions customers; Mindshare develops LGBTQ PMP; and Caters news agency partners with Primis for content syndication. IAS Threat Lab calls for industry to update ads.txt files Integral Ad Science (IAS), a global leader in digital ad verification, has [...] The post IAS Threat Lab Calls for Industry To Update Ads.txt Files; 24sata and Njuskalo Selects Permutive ... read more23 hours ago
- Tips to help brands excel in 2020"Each business is a victim of Digital Darwinism, the evolution of consumer behaviour when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened." ...so says Brian Solis, a thought leader in the area of social media, communications, technology and business. As ominous as it sounds, it is true. That doesn't mean, however, that we can't see the positives that such evolution brings. So, let's have fun while trying to avoid becoming digital dinosaurs and satiate our appetites with our top five tips for brands in 2020. Be ... read more23 hours ago
- How Expressen TV brought the future of news to Swedish viewersSwedish broadcaster Expressen TV won ‘B2C Editorial Team of the Year’ at The Drum Online Media Awards 2019. Here, the team give us a behind-the-scenes look at how they produce their award-winning output. The headlines Expressen TV has had a rapid and successful development since the launch of its live TV channel in Sweden in 2015. The aim is to be number one in breaking news in our market. Expressen TV is the live streamed news channel at Expressen.se. It is live from 06:00 – 24:00, 7 days a week. Throughout the day, the channel consists of three formats; “The Latest ... read more24 hours ago
- Walmart emulates Amazon Prime membership with Walmart+Walmart has mounted a rearguard action to claw back lost market share from Amazon with the launch of Walmart+, a paid membership programme which bears an uncanny resemblance to Amazon Prime. After finding itself on the ropes amid Amazon’s remorseless rise Walmart is playing to its strengths in bricks and mortar retail by rebranding its Delivery Unlimited business, which offers same-day grocery deliveries in return for a $98 per year subscription fee. That isn’t the end of the story however with Walmart seeking to improve its prospects further with the implementation of new facilities such as the ability ... read more1 day ago