Welcome

Teemo is a media, marketing, and advertising technology consultancy. We help media owners, agencies, advertisers, and vendors accelerate their growth and meet new markets.

Recent clients include The Media Trust, DigitasLBi, The Guardian, Adform, Adbrain, Unanimis / Orange FranceTelecom, and others.

Matt O’Neill, founder and principal of Teemo, regularly speaks at industry conferences and events in the UK and Europe. His areas of specialty are advertising & marketing technology, programmatic &native advertising, and media monetisation.

Latest Post

The Media Trust & ExchangeWire Release Global Malware Study

Today ExchangeWire released the first global study of the perceptions of malware and malvertising in the digital advertising ecosystem. The research and accompanying report were created in partnership with The Media Trust, the world’s leading media verification, malware protection, and advertising quality assurance platform.

The results will be revealed and discussed later today at an event in London later today.

From the Forward:

The digital advertising ecosystem is in a state of crisis, with many questioning its security. Each week bears witness to another media story regarding malware-laden ads infecting devices to cause harm to consumers. The presence of malware in the digital environment is no longer a topic relegated to advertising professionals – it’s become a mainstream and global issue.

Each year the number of ad-delivered malware infections increases, with The Media Trust detecting a year-over-year doubling in growth for the past several years. Clearly, malware is not new, which presents an interesting question: What do digital advertising professionals think about malware?

This study provides insight into the opinions of agencies, ad tech providers and publishers across several of the world’s largest publishing markets. In general, most are aware of the malvertising risks in their environments and almost everyone agrees it’s on the rise. However, there are some surprising results, and several opinions do not correlate with industry data:

• 50%+ believe malware is less of a problem on mobile

• US and UK publishers feel malware is a bigger issue for ecommerce than publisher/media websites

• Industry professionals believe 72% of malware exists on non-premium sites

• 20% of publishers believe their websites’ are safe from the constant threat of malware

You can download the full report here: Malware Report.

Recent Stories & Posts

The Media Trust & ExchangeWire Release Global Malware Study (7/6/2016) - Today ExchangeWire released the first global study of the perceptions of malware and malvertising in the digital advertising ecosystem. The research and accompanying report were created in partnership with The Media Trust, the world’s leading media verification, malware protection, and advertising quality assurance platform. The results will be revealed and discussed later today at an … Continue reading The Media Trust & ExchangeWire Release Global Malware Study
The coming controlled burn in online media (11/25/2015) -     For a while it’s been clear than something has needed to change. The sheer amount of garbage inventory in online media has been both increasing and having an increasing amount of light shone upon it. It comes in many forms: outright fraudulent ads, poor creative ads selling for pennies, too many ads on a … Continue reading The coming controlled burn in online media
Online Advertising Fraudsters Turn to ‘Ad-Injection’ Scams (11/4/2015) - I’m not sure if it’s the Baader-Meinhof Syndrome taking effect now that I’m working with The Media Trust but it sure seems like we’re seeing an increasing number of general media stories about malware and other attacks spread through ad-based vectors. This weekend we had Pagefair, an ad-blocker remover, unwittingly serve as a distributor of … Continue reading Online Advertising Fraudsters Turn to ‘Ad-Injection’ Scams
iOS Ad Blockers Begin Dropping In Popularity (10/15/2015) - Is the blocker bubble bursting? An article in MarketingLand from Sep. 29, a site you’d think would err in the opposite direction in any analysis, today reported that, “for the first time since iOS 9 launched, no ad blocker is number one on the paid apps chart for iPhone.” and that, “two weeks since ad … Continue reading iOS Ad Blockers Begin Dropping In Popularity
The Scrap Value of a Hacked PC, Revisited — Krebs on Security (10/14/2015) - As I continue to dig into the dark and murky world of malware and madvertising I am discovering some pretty cool stuff. Here’s a great diagram of all the things that nefarious individuals can do once they gain access to your computer — even a basic web-browsing and email-checking one. Source: The Scrap Value of a … Continue reading The Scrap Value of a Hacked PC, Revisited — Krebs on Security

From the feed

    • One year in, NBCUniversal’s cross-platform measurement framework CFlight shows promise
      TV networks and agency ad buyers are largely in agreement that someone watching a live broadcast of “This Is Us” on NBC’s linear network should be considered to be just as valuable as someone else streaming that episode a couple weeks later on Hulu. But actually being able to measure TV networks’ linear and digital viewership on a like-for-like basis is much less straightforward than that. True cross-platform measurement has eluded advertisers for about as long as there have been multiple platforms for campaigns to run across. However, over the last year, NBCUniversal has worked with agencies and measurement providers ... read more
      Source: DigidayPublished April 19, 2019 5:01 am
      6 hours ago

     

     

    • Retail Briefing: How BarkBox beat Amazon at its own game
      You can get the Retail Briefing delivered to your inbox every Monday, Wednesday and Friday. Subscribe here. Not all direct-to-consumer brands are snubbing Amazon. Bark, a dog supplies brand, has embraced it instead. The brand was hoping to get its products into more hands, and had been expanding its product selection after launching with BarkBox, a subscription box with monthly dog treats and toys designed and made in house. To reach more people, the brand wanted to go where more customers were. It started selling exclusively in Target in 2017, an exclusivity agreement that would end after one year. ... read more
      Source: DigidayPublished April 19, 2019 5:00 am
      6 hours ago

     

    • How Dennis Publishing’s affiliate business boosts its ads performance
      For most publishers, diversifying revenue streams away from volatile advertising into e-commerce and affiliate has become the norm. Dennis Publishing has now found its affiliate and ad businesses actually complement each other. As the former has grown its ad performance, it’s led to more clients rebooking campaigns. Across the magazine publisher’s portfolio, which includes titles like The Week and Men’s Fitness, affiliate revenue grew 72% in 2018. On Dennis’ main product-review site, Expert Reviews, affiliate revenue grew 83% during the same year and now accounts for 70% of the title’s revenue, up from virtually nothing three years ago, according to the ... read more
      Source: DigidayPublished April 19, 2019 5:00 am
      6 hours ago

     

    • Inside Axel Springer’s war with AdBlock Plus
      In Germany, the war between premium publishers and ad-blocker company Eyeo continues to rage. Axel Springer remains undeterred by a string of court-case losses against AdBlockPlus owner Eyeo over the last four years. Rather, the digital media giant is once again suing the firm — this time on the grounds of copyright infringement. Publisher hand-wringing over the state of ad blocking across Europe has lessened since 2016 when it first reached crisis levels. But the loss in revenue it causes is still enough to spur publishers, in Germany at least, to continue the fight. Axel Springer’s issue remains ... read more
      Source: DigidayPublished April 19, 2019 5:00 am
      6 hours ago

     

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

The professional site of Matt O'Neill

WP to LinkedIn Auto Publish Powered By : XYZScripts.com