Tag Archives: branded content

WPP CEO Sir Martin Sorrell on Google and frenemies

Thanks to James Sandoval for the link. Nice piece to start the day, the week, the month, and the second half (gulp) of 2014. While I feel like Sorrell is a bit overplayed in our industry, I do find myself often nodding along to what he has to say.

In this piece he’s looking at the increasingly intertwined worlds of brands, agencies, tech, and media owners. The walls are coming down and roles each plays in the greater ecosystem are blurring.