A very timely piece of research and data to be released as I put the final preparations on my deck for Digiday’s European Publisher Summit. Strong growth across Europe and the the mobile tide is coming in as fast, if not faster, than the soothsayers were forecasting.
Very interesting to see that:
Spending on display ads continued to gain momentum, logging higher growth than any other format, at 14.9%, and a total value of €9.2 billion ($12.27 billion)
Although I must wonder how much of that is Facebook.