DAILY REPORT: The GIF Start-Ups Fostering a Visual Language on Mobile
The humble GIF seems to be getting at least third lease on life, this time through mobile messaging.
What started life as a way of simplifying and reducing the file size of digital pictures on the pre-Web online network CompuServe has found yet another role in life. GIFs later found a home on chat boards and Tumblr sites as a way of sharing compressed motion image clips (an example is looping below this paragraph). Now they are being used to do the same over mobile messaging.