Tag Archives: Native

Bite Global’s head of content claims Content Pollution becoming ‘a genuine problem’ | The Drum

Bite Global’s head of content claims Content Pollution becoming ‘a genuine problem’ | The Drum.

“It means that people’s feeds and inboxes – all those posts, blogs and tweets, they’re filling up peoples lives. A lot of that content is un-targerted, it’s simply pollution. It’s getting in the way of people getting stuff done and it’s not adding any value,” he continued before offering his own personal solution.

Mike Harvey, Head of Content, Bite

Bauer Media MD of advertising Richard Dunmall – ‘Native advertising has blurred lines more than ever – but that’s exciting’ | The Drum

Bauer Media MD of advertising Richard Dunmall – ‘Native advertising has blurred lines more than ever – but that’s exciting’ | The Drum.

“The relationship between content creation and commercialism is more blurred than ever but that’s actually quite exciting,” he said.

“What we realised about our audience based on, surprise surprise, asking them what they thought ,was that they’re quite happy to have a blurred line between content and commercial provided there is a value exchange for them as individuals.”