“It means that people’s feeds and inboxes – all those posts, blogs and tweets, they’re filling up peoples lives. A lot of that content is un-targerted, it’s simply pollution. It’s getting in the way of people getting stuff done and it’s not adding any value,” he continued before offering his own personal solution.
“The relationship between content creation and commercialism is more blurred than ever but that’s actually quite exciting,” he said.
“What we realised about our audience based on, surprise surprise, asking them what they thought ,was that they’re quite happy to have a blurred line between content and commercial provided there is a value exchange for them as individuals.”
