News that White Hat has revived $7M in funding says a bit more about their press profile and media presence than it does about the ingenuity of their underlying tech. I don’t see anything particularly new or ground breaking here.
Perhaps this piece in nyt (blog) gets the tech wrong, but a solution reliant even partially on flash would appear to fatally flawed. White Hat aren’t the first to offer such a service and others do it without relying on a bloated, outdated, and increasingly blocked technology.
All the noise around the RocketFuel and Mercedes-Benz fraud issue may be just that — noise but the problem of online ad fraud, particularly in relation to RTB and programmatic trading, isn’t going anywhere anytime soon.
One of the reasons I’m so excited to be working the ridiculously clever team at Pixalate is that they saw this issue coming from a mile away. They were building solutions to help buyers and sellers combat the effects of fraud before all the hype. In a way, they were fraud-fighting hipsters, battling the bots before it was cool.
Jalal Nasir, co-founder and CEO of Pixalate, has a great piece, complete with some very funny terms for the types of Fraud his platform can detect, in this week’s ExchangeWire.
Forecasts suggest ad fraud could cost marketers as much as $11bn in 2014, a 22% increase over 2013. Notwithstanding any unintentional inflation in these stats, it’s clear that ad fraud is running amok. At the same time, RTB display advertising continues to grow quickly. Jalal Nasir, co-founder, Pixalate
More than three-quarters of UK advertisers have no idea how many of their ad impressions might be fraudulent.
The survey of 268 senior marketing decision makers with UK brands found that 1 in 5 had no process in place to prevent them falling victim to fraud. Yet, those respondents estimated that bot traffic was costing them between £10-£15,000 (US$17-25,000) each year.
I’m delighted to announce that I’ll be the exclusive UK representative of Pixalate, the most advanced provider of real-time media analytics, across campaign reporting, analysis, and optimization.
Pixalate has been storming in the US and has garnered the attention of the ad tech investment community, recently raising over $5M USD. As part of their rapid growth strategy, Jalal Nasir, founder and CEO of Pixalate, has seen the opportunity in the UK.
The platform offers insight and campaign optimisation for buyers and sellers via an elegant UI rich with charts, graphs, and all the information operations and planning teams need to ensure their campaigns are optimised.
Pixalate is integrated with all the leading DSPs including AppNexus, MediaMath, Googele AdSense, Turn, Atlas, and many others.
I’ll be meeting with agencies, publishers, networks, and others across the online media landscape in London to give them a taste of the product and to get their feedback. If you’d like to arrange a time for me to come in and talk about Pixalate, please let me now by filling in the form on this page.