How should brands think about advertising in the metaverse? The question is a little hard to answer when there’s no consensus about what exactly the metaverse is or what it might become. You don’t need a headset, but you do. It’s like a video game, but not. Something about VR, but also something about AR.... Continue reading » The post Ready To Advertise In The Metaverse? (No, You’re Not) appeared first on AdExchanger. ... read more

June 27th, 2022 - Global audience and location intelligence company Adsquare has partnered with Displayce, a European programmatic DOOH DSP designed to optimise the purchase, impact, and quality of DOOH campaigns. Thanks to this platform, agencies can access the largest [...] The post Adsquare Partners with DSP Displayce appeared first on ExchangeWire.com. ... read more

In today's ExchangeWire news digest: Apple and Android phones hacked by Italian spyware, reports Google; SoftBank faces calls to dual list UK chip manufacturer Arm; and Naspers and Prosus serve a new blow to Tencent as they reveal plans to [...] The post Italian Spyware Infiltrates Apple & Android Phones; SoftBank Under Pressure to Dual-List Arm appeared first on ExchangeWire.com. ... read more

Teads, the global media platform, is advancing its leadership in attention measurement by launching the Teads Attention Program that will be available in key markets in APAC. The program will arm brands with optimal multi-screen reporting of attention metrics within [...] The post Teads Launches Ambitious Attention Program to Advance Omnichannel Attention Measurement appeared first on ExchangeWire.com. ... read more

Adludio, a leading AI-driven technology company that delivers premium mobile advertising, today (June 27th, 2022) releases research conducted with Realeyes, an emotion AI platform for measuring human response, into the effectiveness of interactive advertising. Analysing a range of different approaches [...] The post Adludio & Realeyes Find Interactive Engagement is the Ultimate Attention Metric appeared first on ExchangeWire.com. ... read more

Pirate’s Booty has long traded on its high level of brand awareness, which it’s been able to achieve despite rarely advertising on TV. Or doing much paid advertising at all, for that matter, said Mark Chu, director of marketing at Amplify Snack Brands, which was acquired by Hershey in 2018. Later that year, Hershey bought... Continue reading » The post Pirate’s Booty Sails Into CTV And Digital To Engage Co-Viewing Audiences appeared first on AdExchanger. ... read more

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Humphrey Ho, managing director, Americas, Hylink Digital. After this exclusive first look for subscribers, the piece will be published in full on AdExchanger.com on Monday. The Dow may be down, but Marriott’s stock is up... Continue reading » The post Marriott’s Media Network Is A Billion-Dollar Opportunity appeared first on AdExchanger. ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Supremely Disturbing Apple and Google (although primarily Apple) have been roiling developers with anti-tracking policies and initiatives, like the AppTrackingTransparency framework on iOS and the Android Privacy Sandbox. But that hasn’t kept them out of the regulatory spotlight. Au contraire. Lawmakers are calling for... Continue reading » The post Lawmakers Call On The FTC To Regulate The Mobile Duopoly; Business Journalism Bounces Back appeared first on AdExchanger. ... read more

Evan Hovorka, head of retail media products at Albertsons, was hired by the grocery store chain nine months ago after a 17-year stretch at Target. He joined Albertsons shortly after it added former Target exec Kristi Argyilan as retail media SVP. Argyilan came aboard to build out an ad platform business akin to Roundel, the... Continue reading » The post Why The Grocery Chain Albertsons In-Housed Its Retail Media Network And What It Plans To Do Next appeared first on AdExchanger. ... read more

IAB GCC have released their MENA Digital Adspend report. The 2021 figures show a huge rise in adspend across MENA, highlighting the level of investment as well as the accelerated growth in the region. The report, which takes into account 17 [...] The post IAB GCC’s MENA Digital Adspend report: what the industry is saying appeared first on ExchangeWire.com. ... read more

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: eBay purchases NFT marketplace KnownOrigin; Elon Musk is sued over claims the billionaire ran a Dogecoin pyramid scheme; Snap runs [...] The post Ebay Buys NFT Giant UnknownOrigin; Musk Sued For Manipulating Dogecoin Market  appeared first on ExchangeWire.com. ... read more

Advertisers are starting to see video games as an opportunity to reach audiences that have abandoned traditional media channels like TV. But gamers can be protective of their digital spaces and tend to be wary of brands that try to inject messaging into what they see as their refuge from other ad-saturated environments. That’s why... Continue reading » The post PepsiCo Prioritizes Publisher Partnerships Over Programmatic For In-Game Marketing appeared first on AdExchanger. ... read more

Jeff SueGM, Americas“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeff Sue, GM Americas at Mintegral.  Recent news that Microsoft and Sony are both bringing ads to their free-to-play (F2P) games has left the industry buzzing. But it seemed inevitable.  It’s no... Continue reading » The post Mobile Game Advertisers Created The Playbook – And Now Consoles Can Follow appeared first on AdExchanger. ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shopify Is ‘Just Browsing’ Ads Shopify held its twice-annual road map update event this week. Connect to Consumer, as the get-together is called, offered up a handful of tantalizing tidbits for industry observers awaiting news of a consolidated Shopify ad platform.  In May,... Continue reading » The post Shopify Isn’t All In On Ads (Yet); Universal Music Joins The Media Network Parade appeared first on AdExchanger. ... read more

DoubleVerify , a leading software platform for digital media measurement, data, and analytics, announced an exclusive partnership with Scope3, the pre-eminent source of truth for supply chain emissions data for organisations seeking to make carbon-aware business decisions. The DV/Scope3 partnership will [...] The post DoubleVerify Launches New Carbon Emissions Measurement Offering Powered by Scope3 appeared first on ExchangeWire.com. ... read more