If there is one constant in ad tech, it’s change. When the AdExchanger team recorded its first episode four years ago, ad tech was in the middle of one of its acquisition sprees. IPG had just bought Acxiom Marketing Services. Agencies were buying up data platforms as they sought to differentiate and help clients with... Continue reading » The post The Big Story: Our 200th Episode appeared first on AdExchanger. ... read more

Integral Ad Science, a global leader in digital media quality, today (June 23rd, 2022) released ‘Ad Context & Attention’, a study conducted in partnership with Tobii, the global leader in eye-tracking and pioneer in attention computing, to understand how display [...] The post New IAS Data Shows Contextually Relevant Ads Drive Attention appeared first on ExchangeWire.com. ... read more

RTB House, a global company that provides state-of-the-art marketing solutions for leading brands and agencies, has announced its membership with GARM (The Global Alliance for Responsible Media). This project-based partnership reinforces RTB House’s commitment to online brand safety in advertising, [...] The post RTB House Announces its Membership of the GARM Initiative appeared first on ExchangeWire.com. ... read more

Although advanced, addressable and convergent TV might sound like synonyms, they are distinct concepts. Think of advanced TV as the umbrella term for anything that is not traditional, over-the-air broadcast TV, with specific techniques including addressable and convergent TV, data-driven linear and OTT. To make the most of TV's advancements (get it?), it's important to understand the nuances. The post AdExplainer: What Is Advanced TV? appeared first on AdExchanger. ... read more

Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company today (June 23rd, 2022) announced the appointment of Benjamin Abbatiello as new Global SVP, publisher solutions. Previously, Abbatiello held executive roles at various notable ad tech [...] The post Hivestack Appoints Benjamin Abbatiello as Global SVP of Publisher Solutions appeared first on ExchangeWire.com. ... read more

By Jenna Mielnicki, Senior Vice President & Head of Marketing Solutions, LEARFIELD IMG College This summer marks the 50th anniversary of Title IX. It’s a celebratory time for women’s athletics, but also a broader celebration of women in sports: not just as athletes but as passionate fans, loyal supporters, successful leaders and more. That celebration... Continue reading » The post Brands Should Double Down On The Growing Presence Of Women in Sports appeared first on AdExchanger. ... read more

Today's ExchangeWire news digest focuses on news from the 2022 Cannes Lion International Festival of Creativity, including: Ukraine president Zelensky urges the ad industry to focus on the Russia-Ukraine conflict; Greenpeace France activist and former Cannes Lions winner storms the [...] The post Cannes Lions Special: Zelensky Calls on Ad Industry to Address Ukraine War; Greenpeace Activist Storms Stage appeared first on ExchangeWire.com. ... read more

Aflac launched its first-ever campaign on TikTok, dubbed #DuckVibes, to engage younger consumers with what it considers a mid-funnel-focused strategy. The new campaign, which will run throughout the summer, uses catchy music, lyrics and visuals involving the eponymous Aflac duck to encourage “duets,” a split-screen feature TikTokers use to retroactively “respond to” other creators’ videos. The post Aflac Launches First-Ever TikTok Campaign To Engage The Youngest Generation appeared first on AdExchanger. ... read more

Matthew PapaSVP, Business & Corporate Development​“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Matt Papa, SVP of business and corporate development at Captify.  Global brands have always used M&A as a not-so-secret way to remain competitive. The Walt Disney Company acquired 21st Century... Continue reading » The post Streaming M&A Means New Monetization Opportunities And Measurement Tactics appeared first on AdExchanger. ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Search Continues Brave published a first-year recap of its search engine. It logged 2.5 billion queries and now claims a “level of quality” that competes with Google or Bing – though Brave is a blip in terms of market share.  People have thrown... Continue reading » The post An Update (Or Not) On Search Engines; Interpreting Apple’s Talmudic Privacy Policies appeared first on AdExchanger. ... read more

Comcast-owned FreeWheel announced new identity integrations to bring the buy and sell sides of the TV ecosystem together. Its platform now supports ID solutions from Blockgraph, LiveRamp, TransUnion, Experian, Merkle and OpenAP, which can be overlaid with publishers’ and advertisers’ first- and third-party data sets for more accurate cross-screen targeting and measurement. The post FreeWheel Integrates Multiple ID Solutions, Connecting TV Buy And Sell Sides appeared first on AdExchanger. ... read more

T-Mobile is sharpening its programmatic sales pitch and releasing new ad platform features this week. One cosmetic adjustment: The ad revenue group’s name is changing from T-Mobile Marketing Solutions to T-Mobile Advertising Solutions. “When you say ‘marketing solutions,’ half the people think you’re a CRM and half think you’re the T-Mobile marketing group that buys... Continue reading » The post T-Mobile Rebrands Its Ad Biz And Navigates The Perilous Line Between Programmatic And Privacy appeared first on AdExchanger. ... read more

In today's ExchangeWire news digest: the chief of the CMA has warned the UK could become a "rule taker" of EU tech regulation; Meta agrees to change its ad system to following accusations of enabling housing discrimination; and Apple updates [...] The post CMA Urges UK to Diverge From EU Tech Law; Meta Agrees to Alter Algorithm to End Discrimination Case appeared first on ExchangeWire.com. ... read more

The Trade Desk keeps adding new partners to the Unified ID 2.0 roster, but it’s still looking for someone to fill the administrator role after the IAB Tech Lab backed out earlier this year. The hunt for an admin is “ongoing,” Samantha Jacobson, TTD’s chief strategy officer, told AdExchanger. “It’s something we’ll continue to revisit,... Continue reading » The post Next Up On The Trade Desk’s UID 2.0 Partner Parade: AWS And Pharma Marketing Platform Lasso appeared first on AdExchanger. ... read more

An interview withKumaran RamanathanPresident“The Sell Sider” is a column written by the sell side of the digital media community. Foundry, formerly known as IDG Communications, wants to shed its old identity and build a new reputation not as a digital publisher but as a provider of data and marketing tech, according to Foundry President Kumaran... Continue reading » The post Foundry President On Its Journey From B2B Publisher To Data And Tech Provider appeared first on AdExchanger. ... read more