Programmatic advertising’s audience addiction

This article is very relevant to my upcoming presentation at Digiday’s first EU Publisher Summit in Barcelona. This ‘race to the bottom’ factor is and seems to remain, one of the fundamental risks of an an ever-larger programmatic marketplace. How are premium publishers taking steps to protect their audiences and their inventory?

The ecosystem optimizes for clicks, and we lose the value of branding in the process.  We’re making a similar mistake with audience buying.

via Digiday | Programmatic advertising’s audience addiction.

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